James Bloor
CEO & Co-Founder • Distinction
James is CEO and co-founder of Distinction, the Home of Unreasonable Progress®. With over 25 years’ experience starting and growing businesses, he’s responsible for growing Distinction in the US and UK.
Contributors
Jose De Carvalho
Head of Paid Search for More2 & TRGT • More2
Jose started in Paid media around 12 years ago and for the past five years, his primary focus has revolved around the development of direct-to-consumer (DTC) brands via paid media strategies. During this time, he has focused on growing brands by new customer acquisition. A particular point of pride has been his involvement in nurturing the...
Joanna Hughston
Head of Marketing • The Goat Agency
Joanna leads the Marketing and Communications team at global influencer agency, Goat, specifically focused on UK and US markets. With a background in agency marketing, her role is to bring Goat’s expertise to life through a range of channels, from PR, email and search, to content, events and social. Having worked specifically in the social...
Carla Dobson-Elliott
Director of Editorial Content • Sticky
Carla is a word-lover turned digital expert with over 15 years’ experience crafting compelling content for brands. She heads up the super-talented editorial department at content agency Sticky, working with brands including Best Western, Compare the Market and Meta. Her Curiosity type is socio-eco empath, but you’ll have to come to the talk to find...
Isobel Madle
Behavioural Science Lead • LAB
Isobel runs all of Lab’s research and behavioural science projects, working closely with the Design team to implement behavioural best practice into their new products. With 7 years experience in digital and research, Isobel began work life at Edelman, using AI and psychometric profiling to enhance communications. During COVID she undertook an MSc in Behaviour...
Lydia Thomas
Founder • ARAY
Lydia is the founder of ARAY, a UGC content agency connecting DTC brands across Beauty, Lifestyle & Wellness with a diverse range of creators. With a passion for authentic storytelling and impactful marketing, ARAY helps brands amplify their reach, drive conversions and build connections with their audiences through creator-led UGC.
Dan Morehead
SEO Manager • Channel 4
Dan leads the channel’s organic search strategy as the broadcaster transforms into a digital-first public service streamer. He previously worked as Senior SEO Analyst for the BBC, across multiple products including Bitesize, Food, iPlayer, Sounds, News, and Sport.
Rachelle Watson-Hill
Leadership Coach, Speaker & Facilitator • Grow WYLD
Rachelle is a leadership coach, speaker, and facilitator. LinkedIn top voice for work life balance, anti-burnout and an advocate for workplace wellness, working with early stage entrepreneurs, creative industry professionals, marketing agencies, and tech companies. After a successful career as a creative business growth professional for 14 years in digital advertising, tech, and marketing. Rachelle...
Camealia Xavier-Chihota
Marketing and Social Media Director • The Digital Voice
Camealia works with client partners to deliver social and marketing activations. She brings her 15+ years of management experience to guide these two teams to deliver exceptional social campaigns and marketing initiatives. Previously, Camealia working her way up as a Fashion Buyer before diversifying her commercial skill set in various roles within e-commerce, events, marketing and...
Jessica Horton
Senior Brand Manager • L’Oreal
Jessica is a passionate marketer with eight years of experience working for the world’s largest beauty company, L’Oreal. Having worked in multiple international markets across 10+ global brands, Jessica is proud to have worked on award-winning disruptive marketing campaigns and product launches. She is passionate about coaching, mentoring and connecting with others and advocating for...
Georgia Riley
Retail Media Proposition Strategy & Development Manager • John Lewis Partnership
Georgia is a retail media specialist with over 10 years of experience in the retail sector. At the John Lewis Partnership, she defines supplier-funded value propositions, creates go-to-market strategies, and leads processes to support innovative media solutions that benefit retailers, customers, and suppliers. Previous roles include Ocado Retail, establishing key brand partnerships with the likes of Disney and...
Paula Oyinkan
Podcaster and Speaker
Paula is building a podcast that is for women by women with one mission, to inspire women everywhere to achieve their full potential by sharing the stories of women who have overcome and achieved amazing feats. Having worked in affiliate marketing for 8+ years, whilst on maternity leave with her second child, Paula was made...
Natasha Phillips
Co-Founder • Great Things
With over 18 years of expertise in digital marketing, Natasha Phillips stands out as a seasoned professional renowned for her proficiency across client and agency settings. At her latest role as Global Head of Affiliates and Partnerships at The Body Shop, she spearheaded growth in the affiliate channel and pioneered a highly successful global affiliate...
Carlotta Costanzo
Head of Creative • TRGT Digital
Carlotta Costanzo is the Head of Creative at TRGT Digital, a global team of experts dedicated to unlocking growth through innovative paid media strategies and data-driven creatives, and part of the Sideshow Group. Passionate about linking data with creativity, Carlotta focuses on creating psychology-driven marketing strategies that fuel growth at scale. At TRGT, Carlotta leads the creative...
Emma Woodward
Director of CRM Strategy • Profusion CRM
Emma is a passionate curator of personalised customer journeys powered by data; experienced in transforming the power of data into meaningful insights and ROI outcomes. For the past 15 years she has been designing customer acquisition and retention strategies for clients including HSBC, M&S Bank, First Direct, Rolls Royce, Majestic, and the Kingfisher Group. Working...