Contributors

Tom Ollerton

Founder • Automated Creative

Tom Ollerton is the founder of Automated Creative – the Creative Effectiveness platform. AC’s ambition is to stop the billions of media dollars that are being wasted every day on ineffective ads. Tom is also the host of the Shiny New Object podcast and Advertisers Watching Ads which explore the world of advertising and marketing...

Damien Robert

Web Accessibility & Search Marketing Manager

Damien embarked on his search marketing journey back in 2004 and since then his interest in international and multilingual digital marketing has guided his professional path. With experience across many domains, including corporate roles, agency work, coaching, and independent consulting, Damien recently took on his current role within a large FTSE 100 MedTech global company....

Tori McCrindle

Senior Marketing Manager - Marella Cruises • TUI Group

Expertise in Brand Management, Social Media and Crisis Management. Brings to the fore experience in multiple channel management and commercial awareness with, stakeholder management skills and an ability to communicate complex business ideas, along with a passion for driving operational business change. Experience of leading numerous projects from inception to completion, all within time and...

Ed Destrem

Head of PPC • Artefact

Ed is currently Head of PPC at Artefact UK, working at the company since 2014. Ed has over 16 years’ experience working in the world of paid search and has helped to deliver ROI, launch, and manage PPC campaigns for some of the biggest names in retail, eCommerce, and travel and tourism.

Andrew Limn

Technical SEO Director • Artefact

Andy has over 10 years of experience in SEO. He has helped enterprise brands safely migrate to JavaScript frameworks like React, ensuring their organic search presence remains on an upwards trajectory. He loves problem-solving and finding pragmatic solutions for his clients. Outside of work Andy enjoys playing guitar in several bands, listening to live music...

Charlie Rudd

Head of Agency Performance • Liberty

Charlie has worked her way up from Junior SEO, all the way to being the head of our delivery team at Liberty. Her service background consists of Food industry (AHDBs), Ecommerce and Beauty specifically in the past few years. In particular, Charlie enjoys learning about how people work, how our teams work. Communicating with every...

Jamie Cullen

Commercial Account Executive • dotdigital

With 2 years at Dotdigital, Jamie Cullen excels in assisting enterprise and commercial new business clients across various sectors. His expertise in tailored solutions and customer service contributes to the success of the businesses he engages with, fostering valuable client relationships

Chloe Singleton

Channel Director • eight&four

Chloe started her career back in 2016 in the world of biddable media. Her portfolio of clients now spans from luxury (Sandals Resorts, Genesis Europe), to FMCG (P&G, JML) to 3rd sector (BHF, Rethink Mental Illness). At eight&four, she specialises in platform innovation, social channel solutions, paid media strategy and performance integration.

Stephanie Keating

Sales Group Head • Quantcast

Stephanie’s key role is developing new business partnerships across Independent Agencies and Omnicom. Stephanie has 13+ years experience working at some of the UK’s leading media owners across OOH, Radio & Digital Audio, Print and more recently moving into the world of AdTech. A central part of her role is to work with brands & agencies...

Justin Reid

Senior Director, Media Partnerships, EMEA & APAC • Tripadvisor

Justin has been at Tripadvisor for nearly 10 years now, firstly heading up the destination marketing remit in EMEA, then expanded post Covid to include hotels, OTAs as well as general travel. Not content with a quiet life, he has just recently taken on the responsibility for APAC as well. Justin firmly believes any good...

Harpreet Bushell

Chief Growth Officer

Harpreet has over 13 years’ experience in driving business across digital services, products, and licences, with expertise in marketing, sales, partner management, analyst relations, and client services. Harpreet is very active in the tech community and has been a Sitecore MVP three years running, was featured in The BD100 in 2019, (the list of the...

Daryll Scott

Director of Human Technology

Daryll has enjoyed a wildly diverse career, from entrepreneurial adventures, business leadership and executive coaching to neuro-linguistic programming, hypnosis and neuromarketing. The thread that joins these dots is a deep fascination with the human condition and a disruptive approach to change. As a Director of Human Technology at LAB it’s Daryll’s job to make sure they use their digital...

Jad Freiha

Head of Analytics & Insight • Sweaty Betty

Marketing & analytics expert with a strong background in driving growth for multinational organisations and startups. Bringing 15 years of experience in analytics, growth marketing and brand communication. Specialised in turning data-driven initiatives into a competitive advantage.

John Cole

Chief Customer Officer • Ezoic

With over 20 years of experience in digital media, John is on a mission to help content producers navigate their way through these challenging times.  As the Chief Customer Officer and a board member at Ezoic, John plays a pivotal role in shaping strategies that enhance user experience, drive revenue and enhance SEO for online...

Katrina Broster

Marketing Performance & Technology Director • Financial Times

Katrina has leveraged her extensive experience in the media and publishing industry, including roles at The Telegraph, The Independent, and Future PLC. She’s a subscription enthusiast known for her innovative audience-first acquisition strategies. Katrina excels in optimising marketing effectiveness by harnessing evolving technologies and data management practices, while leading digital transformations as we approach the...