Contributors

Aiala Icaza

SEO Director

Aiala is an SEO professional with almost 10 years’ experience in SEO campaign management, analytics, keyword research, technical SEO, User Experience (UX), and link building. She joined Reflect Digital in January 2021, bringing her passion for optimising websites to achieve business goals and talent for improving organic SE rankings using both a creative and thorough...

Thom Standen

Growth Marketing Consultant

With particular experience in Finance – both B2C and B2B – Thom is a digital marketer with particular focus on acquisition. He’s data led with a background in CRO, PPC, SEO, Digital Advertising, Email, and Content. Thom has also managed high performing teams within marketing.

Tim Partridge

Co-Founder • Flying Object

Tim Partridge co-founded and leads strategy at Flying Object, an independent, award-winning creative agency that has worked for ten years with some of the world’s smartest tech brands, including Google, YouTube, and Monzo.

Julio Taylor

CEO • Hallam

Julio Taylor is responsible for strategic leadership, product strategy, innovation and partnerships, focusing on the development of Hallam and how it will continue to evolve in the future of Marketing. Julio has featured as a speaker at several Google events, and has delivered talks at conferences such as the WP Engine Summit and Esendex Live....

Tom Pursey

Co-Founder & Head of Strategy • Flying Object

Tom Pursey founded and leads strategy at Flying Object, an independent, award-winning creative agency that has worked for ten years with some of the world’s smartest tech brands, including Google, YouTube, and Monzo. 

Alex Prouhet

Global Director • Deliveroo

Alex Prouhet has been a digital marketer since the time he started his own company out of university and promoted it using social media. Passionate about where measurement, experience and emotion intersect within marketing, Alex began his career in media at Publicis where he rose to lead teams in production, ad operations, and analytics, working...

David White

Content Marketing Director • connective3

David has led PR and outreach strategies for some of the globe’s biggest brands. With a background in business management and marketing, he has a deep understanding of the wider marketing mix, and how this contributes to our clients’ bottom line.

Giulia Panozzo

Director of Customer Acquisition • Neuroscientive

Giulia is an in-house Director of Customer Acquisition and a freelance neuromarketing consultant, with expertise in technical SEO and international strategy for e-commerce. She previously worked on global organic growth for RS Components and Expedia. Giulia has a MSc in Cognitive Neuroscience and Clinical Neuropsychology and has academic research published internationally. She now leverages her...

Adam Davey

Director of Technology • Candyspace

Adam is a delivery focussed technologist with over 18 years worth of industry experience. He is a multi-disciplinary expert with a deep understanding of back and front end technology stacks, infrastructure and security. He has a proven track record in delivery and support of industry leading digital products used by millions of users every day....

Martin Corcoran

CEO • Summit

Martin is the CEO and co-owner of Summit. Martin’s whole career has been in retail, initially at Dunnhumby as a Client Director before joining Summit in 2016 as our Head of Insight. He then became MD in 2019 and then co-owner following a MBO in January 2022. Martin is passionate about all things retail, which...

David Foster

Head of Social Media & PR • OSB Group

Dave is Head of Social Media and PR at specialist lender OSB Group where he’s been for the last five years. Having joined as a Customer Communications Manager in the consumer side of the business, Dave has led on B2B, B2C and employer campaigns spanning content, paid and organic activation.  

Chloe Liang

Account Executive • BrandVerity

Chloe brings over three years of expertise to the table, specializing in guiding brands through the intricate landscape of safeguarding their PPC and Affiliate/Partner channels. Her proficiency extends to combatting various infringements, including unauthorized affiliate/partner ads, competitor/third-party trademark abuse, phishing ads, and counterfeit issues.

Andrew Curran

Founder & Director • ZAP~POST

Following an early career in physical retail, Andrew transitioned into eCommerce 20+ years ago. He set out on a mission to reshape consumer mindsets and help businesses engage customers by focusing on the post-purchase journey. In 2015, the visionary concept of Retain.me was established to create highly personalised, unparalleled, premium experiences for online brands, combining...

Laura Riches

Co-Founder • Laylo

Laura Riches is the Co-founder of luxury boxed wine brand, Laylo. Since launching in November 2020 Laylo has built a cult following of customers and critics – who’ve discovered boxed wine is a smarter way to drink. Prior to launching Laylo, Laura was the Marketing Director at Naked Wines, the UK’s largest direct-to-consumer wine brand....

Sharon Shakery

Head of International Ecommerce • The Cambridge Satchel Co.

As the Head of International Ecommerce at The Cambridge Satchel Co., Sarah is responsible for shaping the global e-commerce strategy. Her role encompasses the planning, creation, and implementation of marketing initiatives aimed at boosting online sales growth by optimizing website traffic, conversion rates, and return on investment (ROI). Reporting progress and results to the broader...