Contributors

Ben Wood

Performance Director • Hallam

Ben Wood is Director of Growth & Innovation at international digital marketing agency, Hallam. With over 15 years of digital marketing experience, Ben has helped establish digital functions at FTSE100 companies and oversees digital strategy across Hallam’s entire client base. Ben is a guest lecturer in digital marketing at Nottingham Trent University. A highly respected...

Emily Maddox

Digital Growth Manager • Insider

Emily is an Digital Growth Manager at Insider, working alongside digital leaders from some of the world’s most recognizable brands. With more than 5 years experience working for brands like L’Oreal, Le Crueset, Tropic Skincare and Samsung, Emily has a track record in helping businesses achieve their business goals…with a little help from Insider.

Sarah Clarke

Strategy Director • UM

Passionate about all things media, Sarah is Strategy Director at UM, focused on building brand experiences that genuinely resonate with consumers through all manner of online and offline mediums. Sarah is a creative disruptor, who uses behavioural science and core psychological principles to produce smarter and more effective data-driven marketing campaigns.

Genie Jones

Knowledge Graph Manager • InLinks

Genie manages the InLinks knowledge graph and talks about all things Entity SEO. She has a degree in Language, Culture and Communications and loves looking at how a deeper understanding of knowledge graphs can improve most areas of online visibility.

Nikki Goodman

Senior SEO Manager • Sleeping Giant Media

Nikki is the Senior SEO Manager at Sleeping Giant Media. With over 11 years of expertise, driving online success for businesses across a range of sectors, Nikki prides herself on her data-driven approach to SEO. A fluency in CMS systems and analytics tools allows Nikki to find actionable insights for clients, optimising for maximum results....

Yoann Pavy

CMO • Nude

Yoann is part of the founding Nude team, a start-up that will help millions of people achieve life’s financial goals all in one app. An expert in growth marketing and building communities, in the last 10 years he has directly managed 8 figure marketing budgets. An advisor for tech start-ups, a mentor for young marketers,...

Thor Thomsen

Head of Partnerships • TwentyThree

Thor has 15+ years experience in the performance marketing industry working with business developments on a global scale, partnerships and strategy. He is currently heading up the Partnership department with TwentyThree, Europe’s leading webinar and video marketing platform.

Daniele Saccardi

Senior DPR Lead • Preply

Daniele Saccardi is the Senior DPR Lead at Preply, the world’s largest online education platform. Joining the business in 2021, Daniele created the Digital PR machine that is driving Preply’s SEO dominance through link acquisition. He works closely with Social, Brand & Content to deliver meaningful stories to a world of learners.

Dela Quist

Non Executive Director • The Email Factory

Dela is widely recognized as a thought leader in the industry, in 2022 The ANA Email Experience Council made him Email Marketing Thought Leader of the Year and published numerous articles on unlocking the power of email marketing and the importance of frequency. Dela’s most impactful contribution to the industry is his controversial opinion that...

Michael Le

Associate Director of Strategy, Media & Technology • Movable Ink

Michael has over a decade of CRM experience working across multiple areas of subscription media and technology companies. He joined Movable Ink from Amazon Music, where he led both acquisition and win-back strategies across Europe. Prior to Amazon Music, Michael spearheaded the CRM team at ESI Media, focusing on a 1:1 personalized experience in all...

Kate Barrett

Founder & Director • eFocus Marketing

Kate Barrett is the founder of eFocus Marketing, providing specialist email marketing consultancy, management and training services to companies around the world. With a proven track record and over 16 years’ experience, Kate’s expertise and passion has helped a large range of companies (including Ann Summers, Ordinance Survey, Nissan, Marks & Spencer, Argos and Ted...

Matthew Gaunt

Chief Marketing Officer • MGA

Matthew is an accomplished multi-channel CMO, CCO and Digital Marketing Director who is now helping customers as a Fractional CMO | NED, Consultant and Advisor. Having gained hands on experience in delivering future-focused business change within dynamic omnichannel environments such as Majestic Wine, Wickes, Hamleys, Tesco and Waitrose. His innate digital and analytical bias has...

Alex Tait

Founder • Entropy

Entropy MMM is a hybrid business consultancy and agency specialising in Marketing Mix Modelling / econometrics. Immediately before setting it up Alex was the Media & Marketing Services Director for Unilever UK. He has also worked client-side in a variety of senior digital and ecommerce leadership roles including at American Express and Kellogg’s.

Rob Kerry

Commercial Director • Re:signal

Rob is the Commercial Director at Re:signal, a specialist Ecommerce SEO agency helping brands including ASICS, Under Armour, B&Q, Lucy & Yak and FatFace. The agency has won over 50 awards for its client campaigns, more than any other SEO agency worldwide. Before joining Re:signal, Rob was the Head of Ecommerce Projects at Kingfisher Group (Screwfix,...

Chris Walsh

Commercial Director • WMG

A digital marketeer, specialising in performance marketing channels (SEM and paid media), with over decade of experience developing campaigns for clients from local SMEs to global organisations. Specialities include SEO, PPC, Conversion Rate Optimisation, Display Marketing, and Social Advertising