Contributors

Ollie Leverett

Digital Growth Manager • Insider

Ollie is an Digital Growth Consultant at Insider, working alongside digital leaders from some of the world’s most recognizable brands to turn visitors into customers and customers into advocates. With more than 7 years experience working for brands like New Look, Getir, and Buster & Punch, Ollie has a track record in helping brands &...

Kate Butler

Senior Marketing Manager • Insider

A versatile, creative and driven marketing professional with ten years experience in B2B marketing, specialising in SAAS and on-premise software solutions. Driving revenue and growth through field marketing and digital demand gen, leading the marketing strategy for Northern Europe at Insider, with key markets in the UK, Nordics and Benelux.

Dan Bond

VP of Marketing • RevLifter

Dan is the VP of Marketing at RevLifter, a marketing technology company dedicated to helping eCommerce brands use offers and promotions to solve their biggest challenges. An expert in marketing with over 15 years of experience, Dan has held marketing leadership roles in various industries, including tech, retail, and media.

Jo Vaughan

Strategy Director • Team Eleven

Jo Vaughan is Strategy Director at Team Eleven, who’s clients include Superdrug, Alfa Romeo, Lily O’Brien’s and Invisalign.  Jo has over 20 years client experience as Brand Director at Procter & Gamble, and managed brands including Pantene, Herbal Essences, Aussie and Head & Shoulders.  Jo has significant brand building and retail experience in USA, Europe...

Ned Warne

Digital Growth Consultant • Insider

Ned is an expert in digital growth strategy, working with SMB and Enterprise brands and retailers to optimize their key metrics, including conversion rates, average order value, customer lifetime value, and revenue. Having worked with Insider in both APAC and EMEA, Ned specializes in multi-region scalable personalization strategies.

Justin Thomas

Managing Director • CRKLR

Justin is a performance marketing expert and has spent over 20 years at the forefront of digital marketing. His experience includes founding award winning agencies and tech-start-ups focussed in the e-commerce and data space. His latest agency, CRKLR was launched last year and combines data driven methodology built with high level technical expertise to accelerate...

Elizabeth Jackson

Marketing Director • LOFT

Elizabeth is a driven, digital led, eCommerce and marketing director with over 16 years’ experience within retail and hospitality, in start-ups, SMEs and FTSE100 Companies.  She is proud to have built at LOFT an exceptional, content led marketing and eCommerce team that was shortlisted for Prolific North In House Team of the Year award.  Working in start-up...

Stephanie Henderson

Strategy Director • Distract

Steph Henderson is the Strategy Director at Distract, a UK full service marketing agency, with over 10 years of experience in developing effective marketing strategies that drive business growth. Steph shares her insights and expertise with audiences, providing actionable takeaways that attendees can immediately apply to their own businesses. She is an active member of...

Ricardo Gato

Group Communications and Marketing Director • Ultima Collection

Ricardo is responsible for managing and evolving the Ultima Collection brand – an award-winning group of ultra-luxury private villas and residences, a 5-star superior hotel, resort and spas, situated in the most sought-after locations in Europe. With a wealth of experience in the luxury sector, Ricardo has worked across business aviation, travel, and hospitality for...

Andy Headington

CEO • Adido

Andy helped set up Adido as an award-winning digital agency in Dorset in 2003. He spent the first few years primarily learning SEO & PPC from scratch and has since gone on to lead a digital marketing team who are commercially driven but also care about clients and results. As CEO of Adido, Andy has...

Sophie Howard

Group Advertising Strategist • Crafted

Sophie has been working in digital marketing since 2007, witnessing first-hand the evolution from manual bid handling to the AI-driven algorithms of today. With well-rounded experience both agency and client side, Sophie has supported brands to navigate the changing world of paid advertising across several industries including retail, charity, finance, attractions and tourism. As well...

Oliver Spark

Founder • Sweet Analytics

Oliver Spark is an experienced marketing-led multi-channel retailer, who grew The White Company from £6m to £50m and now has created and built Sweet Analytics, a platform which connects with all the marketing platforms that you know and love, and brings it all under one roof. Helping you understand customer retention and acquisition to drive...

Joe Stubbs

Director • Ceros

Joe is a SaaS commercial leader with over 15 years experience in the tech, marketing and creative industries. He is currently the Director of Sales, EMEA & APAC at Ceros, helping clients such as Bupa, Aon and IBM unlock creativity by removing the technological barrier to delivering immersive content experiences

Simon Chappell

CEO • Made by Sonder

I am really proud to have worked with Tesco, M&S, NatWest, English Heritage, BSkyB, Next, Home Retail Group (Argos/Homebase), Landmark Wholesale (now Unitas) and Virgin Management Group, where I had Director responsibility for the launch of Richard Branson’s groundbreaking and innovative ipad app, Project. I started my career in Relationship Marketing at British Airways where...

Nimesh Shah

Marketing Director • Feel Good Contacts

Nimesh Shah serves as Marketing Director at Feel Good Contacts, one of the UK’s largest one stop E-commerce stores for contact lenses, glasses, sunglasses, and eye care products. Nimesh was appointed Marketing Director in 2018 and oversees all marketing operations and on being a Director says; “no two days are the same. Each department represents...