Contributors

Sophie Howard

Group Advertising Strategist • Crafted

Sophie has been working in digital marketing since 2007, witnessing first-hand the evolution from manual bid handling to the AI-driven algorithms of today. With well-rounded experience both agency and client side, Sophie has supported brands to navigate the changing world of paid advertising across several industries including retail, charity, finance, attractions and tourism. As well...

Oliver Spark

Founder • Sweet Analytics

Oliver Spark is an experienced marketing-led multi-channel retailer, who grew The White Company from £6m to £50m and now has created and built Sweet Analytics, a platform which connects with all the marketing platforms that you know and love, and brings it all under one roof. Helping you understand customer retention and acquisition to drive...

Joe Stubbs

Director • Ceros

Joe is a SaaS commercial leader with over 15 years experience in the tech, marketing and creative industries. He is currently the Director of Sales, EMEA & APAC at Ceros, helping clients such as Bupa, Aon and IBM unlock creativity by removing the technological barrier to delivering immersive content experiences

Simon Chappell

CEO • Made by Sonder

I am really proud to have worked with Tesco, M&S, NatWest, English Heritage, BSkyB, Next, Home Retail Group (Argos/Homebase), Landmark Wholesale (now Unitas) and Virgin Management Group, where I had Director responsibility for the launch of Richard Branson’s groundbreaking and innovative ipad app, Project. I started my career in Relationship Marketing at British Airways where...

Nimesh Shah

Marketing Director • Feel Good Contacts

Nimesh Shah serves as Marketing Director at Feel Good Contacts, one of the UK’s largest one stop E-commerce stores for contact lenses, glasses, sunglasses, and eye care products. Nimesh was appointed Marketing Director in 2018 and oversees all marketing operations and on being a Director says; “no two days are the same. Each department represents...

Rachel Tooke-Marchant

Search and Insights Director • Crafted

Rachel’s favourite saying is ‘so what?’. With a PHD in mathematics, Rachel uses her analytical mindset to interpret data, identify patterns, and predict trends. But Rachel will be the first to say that it’s meaningless if it doesn’t pass the ‘so what?’ test, delivering the full marketing opportunity that the data represents. That is where...

Malcolm Clifford

Customer Experience Director • Jaywing

As Customer Experience Director at Jaywing, Malcolm is our expert in behavioural data, automation of communications and customer experience. Having been with Jaywing for almost 22 years, Malcolm knows our business and its data science capabilities inside out. He has deep expertise in AI, machine learning, marketing automation and personalisation of communications.

Robert Wood

PPC Manager • Jaywing

Rob is a Paid Media Manager at Jaywing. Joining the business in 2020, following a stint at another agency, he forms part of the Paid Media Team involved in the delivery of performance strategies, execution and reporting for brands across retail and financial services verticals.

Nick Hammond

Digital Marketing Manager • Legal & General Investment Management

Nick Hammond is a Digital Marketing Manager at Legal & General Investment Management based in the city of London. A digital marketing professional who has worked in sectors such as financial services, technology and software services, he has over 19 years’ experience in delivering optimised digital experiences for a variety of different audiences.  He is...

Nicola Murphy

Chief Executive Officer • The River Group

Founder of The River Group 25 years ago, and with interests in several other businesses and agencies, Nicki is a marketer by trade. Nicki is passionate about marketing and before founding River had an extensive career in this field, which involved working in magazines, and before that, in marketing for six years at Procter &...

Tom Denbigh

Commercial Director • Netcel

Tom has spent the last decade working with organisations to put users at the heart of their objectives. With expertise in platforms, personalisation and user experience, Tom works with brands to advise on how to get the best out of their marketing technology investments to deliver outstanding customer experiences.

Dan Lifton

Head of Client Services • Overdrive Digital

Dan Lifton is Head of Client Services at Overdrive Digital. Dan has been working in Paid Media for 7+ years and has extensive experience in managing strategies and campaigns both in-house and agency side, meaning he knows the best of both worlds. In his current role at Overdrive, Dan works closely with the PPC and...

Marc Michaels

Strategy and Insight Director • Paragon DCX

Having worked in private sector, non-for profit and Government for 30+ years on campaigns at COI and Parkhouse, Marc provides the overall strategic approach using insight to deliver hundreds of high-profile campaigns. A champion of thinking data and talking human, outcome-based planning, creative and evaluation.

Sarah Taylor

CMO

Sarah Taylor is Chief Marketing Officer at Leadfamly, the playable marketing company. Her mission is to bring about real change in the way brands think about engaging with their audience and driving the move from passive experiences to playable marketing. Leadfamly is the platform for marketers who want to create a clear value exchange with...

Raul Sanchis Fortea

Marketing Manager, UK • Vantage Markets

Raul Sanchis Fortea is the Marketing Manager, UK at Vantage. Raul has over 10 years’ experience as A communications and marketing professional, with a strong financial services background.