Contributors

Dr. Catherine Kelly

Managing Director • Jaywing

With a PhD in Mathematics and having worked in marketing and data science for over 20 years, Catherine is at the forefront of marketing and how science can power effectiveness. Catherine works with clients, gaining a deep understanding of their business ambitions and challenges, and applies sophisticated analytical thinking and deep technical knowledge to design...

Charlie Kay

Head of SEO • Artefact

Charlie is Head of SEO & Content and Director of Diversity at Artefact UK, creating a vision and strategy improving both company growth and culture. Previously, she worked for Wagamama developing the Digital strategy, GDPR strategy, and app performance.

Will Levitt

Head of PPC • connective3

Will is Head of PPC at connective3 with previous experience working at Brass and Google. With over six years’ experience in digital marketing, Will brings knowledge in all parts of paid media, specialising in paid search and programmatic.

Matt Simpson

Managing Director • Candyspace

Matt Simpson is the Managing director of Candyspace, a business which designs, builds, and optimises digital products. He has 20 years’ experience of helping brands succeed in a digital world. Before Candyspace he held senior leadership positions at Zone and Cognizant, and led award-winning digital programmes for the likes of Coca-Cola, Adidas, BT, Tesco, and...

Peter Paterson

Managing Director • Paragon DCX

Peter is a digital leader with an entrepreneurial and agile mindset, and a firm belief that strategy and execution are two sides of the same coin. Peter’s focus is driving growth through digital solutions and agile methods that can help our clients achieve business objectives quicker and smarter than their competitors.

Bobby Gray

Head of Analytics & Data Marketing • Artefact

Bobby has eight plus years’ experience helping global clients in devising their data marketing strategy, utilising the latest innovations in marketing technology, and developing bespoke AI & ML solutions to achieve key business objectives.

Jules Randall

Founder • Etultra

Jules Randall is a business professional, mentor, and coach. With over 20 years of experience coaching and mentoring talent she now helps business professionals, owners, and entrepreneurs rapidly increase their income and results. Mentored by Bob Proctor, the world-renowned motivational coach and mindset expert, Jules helps her clients to set and achieve goals that often...

Lucy Thompson

Programmatic & Paid Social Lead • Jaywing

Lucy has seven years of experience in digital performance marketing, specialising in programmatic display advertising, two of which have been leading and managing the programmatic & paid social offering at Jaywing. She has been heavily involved in the performance strategy, execution, and reporting for brands across multiple verticals such as retail, FMCG and financial &...

Stephen King

Senior Business Development Manager • RevLifter

Graduating from Chichester University in 2015, Stephen dived straight into a Gym Director role where he managed the overall sales, marketing, customer service, and business development activities. In 2018, he moved on to SaaS marketing technology company Eagle Eye as Partnerships Executive, and worked his way up through the ranks, becoming a Sales Development Manager...

Jon Quinton

Founder • Overdrive Digital

Having worked in digital marketing for 12 years, in 2016 Jon founded Overdrive Digital, an agency specialising in paid search and paid social campaigns. Overdrive works with companies including Mamas & Papas, Virgin, G4S, and more to help them grow revenue through their social and search channels. Jon regularly contributes to the digital marketing community...

Andriy Starukh

SEO Manager • Iglu

Andriy is SEO Manager at Iglu.com, the UK’s largest cruise travel agent. With over 10 years of technical and data science experience, he knows how to get outcomes from massive datasets and apply it to the SEO strategy of large international websites.

Robbie Freeman

Associate Director of Strategy, Financial Services • Movable Ink

I’ve spent the last decade in customer marketing experience, leading communications strategies across email, mobile, web, and social channels. In my role as Associate Director of Financial Services Strategy at Movable Ink, I help our clients leverage Movable Ink technology to reach their business objectives and create best-in-class customer experiences.

Mike Weir

Head of Behavioural Research • Jaywing

With seven-plus years helping clients achieve their digital transformation goals, Mike specialises in utilising behavioural science to optimise digital experiences and interfaces. Working with multinational corporations such as Kerry Foods, Boohoo Group, Ferrero Group, and Autotrader, he is passionate about future technology and currently undertaking a PHD in the application of biometric research for CRO...

Katie Woodhead

Director of Digital Experience Optimisation (DxO) • Daydot

Katie joined Daydot recently from an eCommerce background. She is passionate about making experiences as easy, fun, and relevant as possible for users. Her mission is to make the world (wide web) a better place by eliminating bad digital experiences.

Charlotte Willcocks

Head of Strategy • Impero

Charlotte leads the strategy team at Impero, and works with brands like Havana Club Rum, Dr.Jart+, and Paco Rabanne, helping them to connect with the next generation of consumers and to make a cultural impact.