Contributors

Rachel Tooke-Marchant

Search and Insights Director • Crafted

Rachel’s favourite saying is ‘so what?’. With a PHD in mathematics, Rachel uses her analytical mindset to interpret data, identify patterns, and predict trends. But Rachel will be the first to say that it’s meaningless if it doesn’t pass the ‘so what?’ test, delivering the full marketing opportunity that the data represents. That is where...

Malcolm Clifford

Customer Experience Director • Jaywing

As Customer Experience Director at Jaywing, Malcolm is our expert in behavioural data, automation of communications and customer experience. Having been with Jaywing for almost 22 years, Malcolm knows our business and its data science capabilities inside out. He has deep expertise in AI, machine learning, marketing automation and personalisation of communications.

Robert Wood

PPC Manager • Jaywing

Rob is a Paid Media Manager at Jaywing. Joining the business in 2020, following a stint at another agency, he forms part of the Paid Media Team involved in the delivery of performance strategies, execution and reporting for brands across retail and financial services verticals.

Nick Hammond

Digital Marketing Manager • Legal & General Investment Management

Nick Hammond is a Digital Marketing Manager at Legal & General Investment Management based in the city of London. A digital marketing professional who has worked in sectors such as financial services, technology and software services, he has over 19 years’ experience in delivering optimised digital experiences for a variety of different audiences.  He is...

Nicola Murphy

Chief Executive Officer • The River Group

Founder of The River Group 25 years ago, and with interests in several other businesses and agencies, Nicki is a marketer by trade. Nicki is passionate about marketing and before founding River had an extensive career in this field, which involved working in magazines, and before that, in marketing for six years at Procter &...

Tom Denbigh

Commercial Director • Netcel

Tom has spent the last decade working with organisations to put users at the heart of their objectives. With expertise in platforms, personalisation and user experience, Tom works with brands to advise on how to get the best out of their marketing technology investments to deliver outstanding customer experiences.

Dan Lifton

Head of Client Services • Overdrive Digital

Dan Lifton is Head of Client Services at Overdrive Digital. Dan has been working in Paid Media for 7+ years and has extensive experience in managing strategies and campaigns both in-house and agency side, meaning he knows the best of both worlds. In his current role at Overdrive, Dan works closely with the PPC and...

Marc Michaels

Strategy and Insight Director • Paragon DCX

Having worked in private sector, non-for profit and Government for 30+ years on campaigns at COI and Parkhouse, Marc provides the overall strategic approach using insight to deliver hundreds of high-profile campaigns. A champion of thinking data and talking human, outcome-based planning, creative and evaluation.

Sarah Taylor

CMO

Sarah Taylor is Chief Marketing Officer at Leadfamly, the playable marketing company. Her mission is to bring about real change in the way brands think about engaging with their audience and driving the move from passive experiences to playable marketing. Leadfamly is the platform for marketers who want to create a clear value exchange with...

Raul Sanchis Fortea

Marketing Manager, UK • Vantage Markets

Raul Sanchis Fortea is the Marketing Manager, UK at Vantage. Raul has over 10 years’ experience as A communications and marketing professional, with a strong financial services background.

Dr. Catherine Kelly

Managing Director • Jaywing

With a PhD in Mathematics and having worked in marketing and data science for over 20 years, Catherine is at the forefront of marketing and how science can power effectiveness. Catherine works with clients, gaining a deep understanding of their business ambitions and challenges, and applies sophisticated analytical thinking and deep technical knowledge to design...

Charlie Kay

Head of SEO • Artefact

Charlie is Head of SEO & Content and Director of Diversity at Artefact UK, creating a vision and strategy improving both company growth and culture. Previously, she worked for Wagamama developing the Digital strategy, GDPR strategy, and app performance.

Will Levitt

Head of PPC • connective3

Will is Head of PPC at connective3 with previous experience working at Brass and Google. With over six years’ experience in digital marketing, Will brings knowledge in all parts of paid media, specialising in paid search and programmatic.

Matt Simpson

Managing Director • Candyspace

Matt Simpson is the Managing director of Candyspace, a business which designs, builds, and optimises digital products. He has 20 years’ experience of helping brands succeed in a digital world. Before Candyspace he held senior leadership positions at Zone and Cognizant, and led award-winning digital programmes for the likes of Coca-Cola, Adidas, BT, Tesco, and...

Peter Paterson

Managing Director • Paragon DCX

Peter is a digital leader with an entrepreneurial and agile mindset, and a firm belief that strategy and execution are two sides of the same coin. Peter’s focus is driving growth through digital solutions and agile methods that can help our clients achieve business objectives quicker and smarter than their competitors.