Contributors

Dan Lifton

Head of Client Services • Overdrive Digital

Dan Lifton is Head of Client Services at Overdrive Digital. Dan has been working in Paid Media for 7+ years and has extensive experience in managing strategies and campaigns both in-house and agency side, meaning he knows the best of both worlds. In his current role at Overdrive, Dan works closely with the PPC and...

Chris Dowse

Integrated Strategy Director • Jaywing

 Chris Dowse is Integrated Strategy Director at Jaywing. Chris is a creative and media strategist with 10 years of marketing experience. His expertise spans design, art direction, creative strategy, media buying, digital marketing and campaign planning. As the previous Creative & Campaign Manager for Center Parcs, Chris has returned to working agency-side with Jaywing across...

Marc Michaels

Strategy and Insight Director • Paragon DCX

Having worked in private sector, non-for profit and Government for 30+ years on campaigns at COI and Parkhouse, Marc provides the overall strategic approach using insight to deliver hundreds of high-profile campaigns. A champion of thinking data and talking human, outcome-based planning, creative and evaluation.

Peter Watson

Managing Director • Distract

Peter Watson is Innovation Director at Distract, an innovative and award-winning marketing agency. Peter is a well known speaker on the marketing circuit and a best selling author with his book “The Niche Influence” which has gone on to be the centre of many high level marketing theories since its release. In 2021, Peter was...

Sarah Taylor

CMO

Sarah Taylor is Chief Marketing Officer at Leadfamly, the playable marketing company. Her mission is to bring about real change in the way brands think about engaging with their audience and driving the move from passive experiences to playable marketing. Leadfamly is the platform for marketers who want to create a clear value exchange with...

Raul Sanchis Fortea

Marketing Manager, UK • Vantage Markets

Raul Sanchis Fortea is the Marketing Manager, UK at Vantage. Raul has over 10 years’ experience as A communications and marketing professional, with a strong financial services background.

Dr. Catherine Kelly

Managing Director • Jaywing

With a PhD in Mathematics and having worked in marketing and data science for over 20 years, Catherine is at the forefront of marketing and how science can power effectiveness. Catherine works with clients, gaining a deep understanding of their business ambitions and challenges, and applies sophisticated analytical thinking and deep technical knowledge to design...

Toby Parkes

Business Development Manager • Fresh Relevance

Toby Parkes is Business Development Manager at Fresh Relevance, the versatile personalisation and decision platform. In his role, Toby helps leading eCommerce and travel brands select the right personalisation strategies to maximise their customer experience and increase online sales.

Charlie Kay

Head of SEO • Artefact

Charlie is Head of SEO & Content and Director of Diversity at Artefact UK, creating a vision and strategy improving both company growth and culture. Previously, she worked for Wagamama developing the Digital strategy, GDPR strategy, and app performance.

Sean Giles

Growth Director at WebBox • WebBox

Sean, Growth Director at WebBox, has over 13 years of agency experience working with brands of all sizes and verticals. Starting out as a web developer, Sean moved into account management and, more recently, business development. Sean has been involved in large web projects for household names and brings a wealth of experience and insights...

Will Levitt

Head of PPC • connective3

Will is Head of PPC at connective3 with previous experience working at Brass and Google. With over six years’ experience in digital marketing, Will brings knowledge in all parts of paid media, specialising in paid search and programmatic.

Jonny Allbut

Head of Product • Illustrate Digital

Jonny Allbut heads up product infrastructure and quality at Illustrate Digital, one of Europe’s leading UX and WordPress technology agencies. Starting his career as a traditional graphic designer, he’s been building websites since the late 90s and specialising in bespoke WordPress development since 2005. With a broad career in the creative industries working with global...

Matt Simpson

Managing Director • Candyspace

Matt Simpson is the Managing director of Candyspace, a business which designs, builds, and optimises digital products. He has 20 years’ experience of helping brands succeed in a digital world. Before Candyspace he held senior leadership positions at Zone and Cognizant, and led award-winning digital programmes for the likes of Coca-Cola, Adidas, BT, Tesco, and...

Peter Paterson

Managing Director • Paragon DCX

Peter is a digital leader with an entrepreneurial and agile mindset, and a firm belief that strategy and execution are two sides of the same coin. Peter’s focus is driving growth through digital solutions and agile methods that can help our clients achieve business objectives quicker and smarter than their competitors.

Bobby Gray

Head of Analytics & Data Marketing • Artefact

Bobby has eight plus years’ experience helping global clients in devising their data marketing strategy, utilising the latest innovations in marketing technology, and developing bespoke AI & ML solutions to achieve key business objectives.