Contributors

Tobias la Cour

Co-Founder • Somebody Digital

Tobias is one of the co-founders of Somebody Digital, and has been in online marketing since the very beginning, when it was called “New Media”. Prior to founding Somebody Digital, he held a number of senior positions in companies such as Microsoft, McAfee, and Digital River, and has worked with many international clients such as...

Cristiano Winckler

Director of Paid Media and SEO • Somebody Digital

Cristiano is the Director of Paid Media and SEO teams.  He has more than 13 years of experience managing digital channels for global companies and startups with comprehensive experience of paid search, display, social and SEO.

Chris Liversidge

CEO • QueryClick

Chris is CEO and Founder of QueryClick, a leading independent performance marketing consultancy working with enterprise businesses to get things done to drive ROI since 2008. Chris has almost two decades of experience building and optimising websites, and is a regular author and speaker on performance marketing.

George Sharpe

Co-founder • Favoured

With over 10 years’ experience in senior digital marketing roles at music giants including Live Nation, Universal Music Group, and Apple Music, George co-founded Favoured in 2017. They are a full-service performance content marketing agency that helps startups, scaleups, and brands grow through multi-channel, best in class marketing and content combined.

Andy Willers

Co-founder • Favoured

Andy co-founded Favoured, bringing with him over 20 years’ experience working with brands and startups in apps, eCommerce, education, television, broadcasting, retail, FMCG, SaaS, fintech, femtech, pharmaceuticals, and research. He has worked in a variety of creative and managerial roles over the last 10 years, working with brands such as Rolex, Nestle, Royal Caribbean, JWT,...

Richard Robinson

General Manager

Richard has spent over 20 years assisting companies in the building of brands, and the development and implementation of innovative go-to-market strategies. Currently Richard is General Manager at LeadFamly, the leading marketing gamification technology platform. Richard has held leadership roles within the data, adtech, digital, and media sectors, including at Google, Turn (acquired by Amobee),...

Gemma Maidment

VP of Product • Mintel

With over a decade of experience in product development, marketing, and business strategy at both global corporate and agency sides of life, Gemma is an experienced product leader with a deep understanding of product strategy, as well as digital and user experience. She helps businesses to be more successful by coming up with new products...

Phil Ahad

Chief Digital Officer • Toluna

Phil Ahad is responsible for leading the vision, development, and strategy for Toluna’s suite of digital market research products. He is passionate about identifying first look technology and trends that innovate companies, industries, and business concepts. Phil has a broad range of experience in digital product leadership and marketing focusing on automation and disruption across...

Mark Ash

CEO • Pure360

Mark has over 20 years’ experience in email and digital marketing. He has held a number of senior leadership roles within the MarTech industry, and started his career at DoubleClick during the early days of digital advertising. Mark has also led the growth of a number of other digital marketing businesses. In July 2018, he...

Brad Smith

Digital Strategist • Illustrate Digital

Brad (the one with the epic sideburns) is a Digital Strategist at Illustrate Digital. He joined the team with an impressive track record in digital consultancy and new business growth for various well-known brands. Having worked both for agencies and platform vendors, Brad understands the importance of getting your brand’s strategy right. He strives to...

Katie Noonan

Senior Customer Success Manager • Pure360

Katie helps leading brands harness the power of email, website personalisation, and SMS. She puts a strong emphasis on customer experience marketing, which in turn helps improve results and consumer engagement for her clients. Katie works in partnership with her clients and, acting as an extension to their marketing teams, she plans strategic meetings and...

Tom Ricards

Account Director • Fresh Relevance

As Account Director at Fresh Relevance, Tom works with renowned brands in the eCommerce and travel space, including Contiki, TimeOut, Molton Brown, Canopy and Stars, and Ann Summers to ensure success with their content personalisation programmes in email and online. With years of experience in the marketing technology arena under his belt, Tom has a...

Kimberly Kay

Marketing Lead • Change.org

Kimberly has worked in campaigning communications for over eight years. She is an expert at creating engaging, holistic marketing experiences to inspire action and build communities of change. Since moving from Sydney to London four years ago, Kimberly has worked with the world’s largest campaigning organisations like Amnesty International and Change.org as a senior retention...

Ida Vejzagic

Digital Strategist • GRM Digital

As a Digital Strategist at GRM Digital, Ida helps craft engaging digital strategies for clients in the not-for-profit sector, in particular those who have an active member base. Ida is a regular speaker in the not-for-profit industry and delivers tips on how organisations can use digital to improve the acquisition and retention of members and...

Mehtab Shabir

Client Success Manager. • GRM Digital

As a Client Success Manager at GRM Digital, Mehtab helps to deliver engaging digital experiences for clients across a variety of industries including retail, pharmaceutical and healthcare. Mehtab is an advocate of the headless approach to CMS for businesses who are looking to deliver seamless content experiences at speed.