Contributors

Brad Smith

Digital Strategist • Illustrate Digital

Brad (the one with the epic sideburns) is a Digital Strategist at Illustrate Digital. He joined the team with an impressive track record in digital consultancy and new business growth for various well-known brands. Having worked both for agencies and platform vendors, Brad understands the importance of getting your brand’s strategy right. He strives to...

Sylvie Tongco

VP Communications and Corporate Marketing • Selligent Marketing Cloud

Sylvie is Selligent Marketing Cloud’s VP Communications and Corporate Marketing. Based in San Francisco, she has worked in the technology industry for 14+ years, managing both PR and employee communications. Passionate about storytelling, Sylvie has spent the majority of her career helping Silicon Valley start-ups, enterprise companies, and venture capital firms unlock their stories to...

Marc Dallimore

Director of Data Science • Edit Ltd

Marc is Director of Data Science at Edit, having initially joined as Associate Director of Data Analytics in 2019. He has over a decade of experience within the field, with previous roles including a spell as Data Director within Group M. Marc’s passion is uncovering actionable insights out of clients’ datasets. He has particular experience...

Sam Counterman

Director of Marketing, Northern Europe & Global Digital Lead • Selligent Marketing Cloud

Sam brings more than 15 years of B2B and B2C marketing experience to Selligent, with a focus on digital marketing, advertising, customer journey and experience mapping, demand generation, and brand management. He is responsible for building and executing Selligent’s global digital strategy, including driving brand awareness and sales across digital channels.

Sam Fogwill

Head of Sales, UK • Selligent Marketing Cloud

Sam leads Selligent’s sales organisation in the UK. He has been in the digital marketing industry for over 16 years in a variety of client management, business and alliance development positions spanning data, analytics and marketing technology. Prior to Selligent, Sam held roles within marketing solutions and SaaS organisations such as Experian and Salesforce, along...

Katie Noonan

Senior Customer Success Manager • Pure360

Katie helps leading brands harness the power of email, website personalisation, and SMS. She puts a strong emphasis on customer experience marketing, which in turn helps improve results and consumer engagement for her clients. Katie works in partnership with her clients and, acting as an extension to their marketing teams, she plans strategic meetings and...

Tom Ricards

Account Director • Fresh Relevance

As Account Director at Fresh Relevance, Tom works with renowned brands in the eCommerce and travel space, including Contiki, TimeOut, Molton Brown, Canopy and Stars, and Ann Summers to ensure success with their content personalisation programmes in email and online. With years of experience in the marketing technology arena under his belt, Tom has a...

Kimberly Kay

Marketing Lead • Change.org

Kimberly has worked in campaigning communications for over eight years. She is an expert at creating engaging, holistic marketing experiences to inspire action and build communities of change. Since moving from Sydney to London four years ago, Kimberly has worked with the world’s largest campaigning organisations like Amnesty International and Change.org as a senior retention...

Ida Vejzagic

Digital Strategist • GRM Digital

As a Digital Strategist at GRM Digital, Ida helps craft engaging digital strategies for clients in the not-for-profit sector, in particular those who have an active member base. Ida is a regular speaker in the not-for-profit industry and delivers tips on how organisations can use digital to improve the acquisition and retention of members and...

Mehtab Shabir

Client Success Manager. • GRM Digital

As a Client Success Manager at GRM Digital, Mehtab helps to deliver engaging digital experiences for clients across a variety of industries including retail, pharmaceutical and healthcare. Mehtab is an advocate of the headless approach to CMS for businesses who are looking to deliver seamless content experiences at speed.

Alice More O’Ferrall

Head of Global Digital • WWF International

As Head of Global Digital for WWF International, Alice is responsible for ensuring that WWF supporters share, love, and engage with digital comms to inspire them to take real world action for our planet. Working on all things digital from social to chatbots, external partnerships, UX, and more, Alice often speaks at conferences on how...

Sarah Platt

Director & Co-founder • Kinura

Sarah has worked in broadcast and video streaming for many years, and she has been running digital businesses since about the year 2000. Her skills are in all aspects of digital projects and event video production, live streaming, social media, etc.

Marisa Thomas

Head of Brand • Bloom & Wild

Marisa joined Bloom & Wild as Head of Brand in 2018. She has 10 years’ experience in digital marketing, having previously worked for the likes of The New York Times, Organic, and Direct Traffic Media.

Aynsley Peet

Head of eCommerce • Cox & Cox

Aynsley joined Cox & Cox as Head of eCommerce in 2016, where he managed the eCommerce platform migration from Magento to Magento 2, and project managed a new ERP (NetSuite), a new warehouse management system, and other technology integrations. He has 10 years’ experience in eCommerce, including stints at Ted and Muffy, and Nisbets.

Toni Vernelli

International Head of Communications & Marketing • Veganuary

The daughter of a butcher from a small town in Northern Canada, Toni gave up meat in her teens when she learned that we can be healthy without it. Now vegan for more than 30 years, she believes passionately that we need a mass shift towards plant-based eating and is proud to be part of...