Contributors

Tom Morgan

Director of Digital • The Spectator

Tom is the Director of Digital at The Spectator, the world’s longest running weekly magazine. His responsibility is to design and implement strategy across the digital product portfolio, including development of new industry-leading products. With a background in Digital Product Design and Development, Tom formerly helped to build the successful digital design startup SPARCK, and...

Erald Krasniqi

Search Strategist

As an SEO Strategist at Edit, Erald leads the SEO strategy for some of the biggest brands around the globe. With a passion for data, Erald has a deep understanding of how to improve organic visibility and deliver growth for clients.

Skip Fidura

Author, Speaker, Expert

Skip Fidura is a data driven marketer with over 20 years’ experience of client, agency, and supplier side. He works with a diverse range of clients from BT, Fred Perry, and the Woodland Trust, to build their email and automation programmes to increase customer lifetime value and ROI. A globally recognised blogger and speaker, Skip...

Marie-Louise Lord

Senior CRM Manager • New Look

Marie-Louise is an experienced CRM & Digital Marketing Manager who is passionate about delivering customer-centric marketing and making highly personalised and targeted communications a reality. While at Argos she delivered a number of customer-first initiatives to advance the relevancy of the business’s CRM program, including customer segmentation, cross-channel contact strategies, and the implementation of a...

Neill Horie

Associate Director – Technology Strategy

Neill has worked in digital marketing for over nine years across clients such as Xerox, Superdry, Jet2, and Jaguar Land Rover. Over the past few years he has been working on helping brands make sense of the changing landscape in digital and technology, particularly with the rise of AI.

Sherene Hilal

VP of Product Marketing and Operations • Bluecore

Sherene Hilal is the VP of Product Marketing and Operations at Bluecore. In this role, Sherene leads the commercialisation of products and business operations, with a focus on enterprise readiness. Previously, Sherene was the VP of Product Marketing at Curalate, and the Senior Director of Outbound Product Management for BlueKai where she defined and developed...

Stuart Russell

Client Services Director • Planning-inc

Having worked in client-side and consultancy customer marketing roles, Stuart joined Planning-inc, a leading data marketing and technology agency, in 2014. Heading up Client Services, he and his team help clients realise the full potential of their customer data with Planning-inc’s data science solutions, delivering super impactful campaigns and great customer experiences.

Steve Bryant

Managing Director • ThoughtMix

Steve Bryant has been working in affiliate marketing for over a decade, and is the founder and Managing Director of ThoughtMix, one of the Globe’s largest specialist affiliate marketing agencies. His agency, which represents clients in the UK, Europe, USA and APAC includes the likes of Roman Originals PLC, Robert Dyas, Allianz Insurance and Cancer...

Ed Rochford

Operations Director • Ascent Business Group

Ed has been in IT for 30 years and has over 15 years’ experience in CRM. His current speciality is Zoho, a Cloud software provider aimed at the SME Market, where he creates bespoke integrated solutions for any business purpose.

Julie Neilson

Head of Planning

After running her own planning and research company for six years, Julie now provides strategic leadership for Edit’s clients. With a huge breadth of client and sector experience, Julie is driven by those ‘light-bulb moments’, either her own or the planning team she supports.

Dan Geoffrey

Client Partnership Director

Dan is a client service specialist with over 18 years’ experience of helping clients from a broad range of industry sectors achieve their business ambitions. Approachable with strong strategic and interpersonal skills, Dan’s ability to understand his clients’ needs and bring a fresh perspective to projects makes him a key member of the Netcel team.

Sharon Forder

VP Marketing, EMEA

Sharon has held senior leadership roles in technology and marketing across UK, Europe and Asia Pacific, with an emphasis on cloud solutions at corporations including Salesforce, NetSuite and Saba.

Sam Willan

General Manager UK • StudentUniverse

A marketer by trade and training, Sam is currently General Manager at StudentUniverse, a youth and student online travel company, who believe travel is essential to a modern day education. Sam started his career in travel a decade ago, progressing through the ranks at Flight Centre Travel Group’s retail marketing team, working across the marketing...

Alasdair Fowler

Senior Marketing Executive • Totally Money

As a Senior Marketing Executive at TotallyMoney, Alasdair is responsible for all paid search and reports the weekly marketing figures to the team. His efforts have been recognised in the wider marketing community, making the shortlist for Young Search Professional of the Year 2018. Since joining the company, revenue from paid search has increased by...