Contributors

Niall Moody

Trading Director • Nano Interactive

Niall is responsible for the supply and demand operations at Nano, and has led the UK team in delivering global award-winning campaigns. He is working closely with the founders, engineers, marketing, and publishers to launch new product strategies that respond to advertisers’ demands in a privacy-first world.

Ellie Leek

Marketing Manager • POPS

Ellie Leek joined POPS straight after University for 5 months as Marketing Assistant, a role involving many events and activations. In March 2018, Ellie became POPS Marketing Manager. From managing the POPS online presence & external communications to securing sponsors, partners & press coverage; she’s implemented the 2019 rebrand and strategies around leading retail accounts.

Chris Attewell

CEO

Chris Attewell has been appointed as the CEO of Search Laboratory, having previously held the position of global sales director at the company, where he worked with clients to maximise profits from their international websites through ethical search engine optimisation, PPC, programmatic display, online PR and social media, in more than 25 different languages. He is...

Natasha Harden

Head of Marketing • Rebel Kitchen

Natasha is Brand Guru (aka Head of Marketing) at Rebel Kitchen, leading on marketing and brand strategy and pushing the business towards their vision of redefining health. Since joining in 2015, Natasha saw the need to apply a rebellious approach to marketing at Rebel Kitchen and has subsequently led the change on championing brand led...

Kerensa Jennings

Group Director of Digital Impact • BT

Previously the BBC’s Head of Strategic Delivery, Kerensa’s work designing and delivering the BBC’s Make it Digital strategy earned the Innovation Enterprise Chief Strategy Officer’s Best Innovation Award. Kerensa is also a Professor, an Executive Coach, and a bestselling author. Kerensa spent many years as a television producer and journalist, working at ITN and Sky...

Matt Holmes

Head of Digital Marketing • Thomas Cook Group Airline

Matt Holmes is Head of Digital Marketing for Thomas Cook Group Airline. Formerly Head of Paid Search at Emirates, he specialises in guiding international, multi-lingual brands through times of digital transformation. Matt is passionate about pushing what’s possible in digital marketing through making the best use of tech, data, people, and processes.

Sinead Hanna

PR & Content Manager • Dreamland Margate

Sinead Hanna is the PR & Content Manager for Dreamland Margate, and is the former Head of Content and Communications for the destination management organisation, Go To Places. A former journalist, Sinead had more than 15 years’ experience in public and private sector digital marketing and communications strategy. Her experience working for both not-for-profit destinations...

Michael Smith

European Marketing Leader, Digital Strategy and IBM iX • IBM iX

European Marketing Leader of Digital Strategy at IBM iX, Michael Smith, is a digital veteran with unparalleled knowledge and experience across both the public and private sectors. With a career that pre-dates digital as a mainstream, Michael has been fortunate enough to have worked in some of the most progressive and forward thinking companies and...

Carlo Carello

Owner & Managing Partner • Onslow Holdings (Albert’s Club, Raffles Chelsea and Mahiki Kensington)

Carlo Carello is the Owner and Managing Partner of Onslow Holdings, which encapsulates Albert’s Club, Raffles Chelsea, and Mahiki Kensington. With over 10 years of board level food and beverage experience under his belt, Carlo is uniquely positioned to manage these private members clubs and venues.

Jess Evans

Head of Partnerships • Phrasee

Jess Evans, Head of Partnerships at Phrasee, works with Phrasee’s clients to advise them on technology adoption and deployment. She also ensures that Phrasee is the number one AI-powered copywriting option for the world’s leading agencies. After working for one of the UK’s largest ESPs, Jess opted to join the Phrasee team to specialise in AI and the email...

Tom Barker

Head of Digital • National Trust

Tom Barker has gone from an ad man at agencies WCRS and Wieden+Kennedy working on multi-award winning campaigns for the likes of Nike and Honda to a digital whizz in corporate America and Microsoft’s global marketing team. Since joining the National Trust he’s overseen the delivery of a new responsive website, mobile app, holidays and ecommerce...

Alexandra Mocanu

Partnerships Account Manager

Alexandra Mocanu has a passion for marketing and with over five years of experience across social and email, she has a unique take on the ever-changing world of marketing technology. As Partnerships Account Manager at Upland Adestra she works with agency partners like More2, Blueberry Wave, Karmarama, Fat Media and many others to ensure their...

Diran George

Solutions Consultant • Selligent Marketing Cloud

Diran George is a trusted Solutions & Technology Advisor for Digital Marketers and Solution Selling specialist. His focus is on Strategy & Digital Optimisation and helping marketers to deliver an optimised omni-channel Customer Experience.

Lorna Gill

Marketing Manager • Adthena

Lorna Gill is a B2B marketer with experience across a wide range of marketing roles in fast-paced, start-up environments, including two tech track 100 companies. With experience working with internal customers, Lorna is passionate about translating technical information into stories through direct, digital, and key channel partners.

Erika Hakala

Growth Marketing Lead • Onfido

Erika is a revenue marketing professional with a strong background in expanding reach through lead and demand generation. She has experience in helping B2B tech companies scale and land in new markets such as Nordics, United States, UAE and France. Erika now heads up European Growth Marketing at Onfido.