Contributors

Alice More O’Ferrall

Head of Global Digital • WWF International

As Head of Global Digital for WWF International, Alice is responsible for ensuring that WWF supporters share, love, and engage with digital comms to inspire them to take real world action for our planet. Working on all things digital from social to chatbots, external partnerships, UX, and more, Alice often speaks at conferences on how...

Sarah Platt

Director & Co-founder • Kinura

Sarah has worked in broadcast and video streaming for many years, and she has been running digital businesses since about the year 2000. Her skills are in all aspects of digital projects and event video production, live streaming, social media, etc.

Marisa Thomas

Head of Brand • Bloom & Wild

Marisa joined Bloom & Wild as Head of Brand in 2018. She has 10 years’ experience in digital marketing, having previously worked for the likes of The New York Times, Organic, and Direct Traffic Media.

Aynsley Peet

Head of eCommerce • Cox & Cox

Aynsley joined Cox & Cox as Head of eCommerce in 2016, where he managed the eCommerce platform migration from Magento to Magento 2, and project managed a new ERP (NetSuite), a new warehouse management system, and other technology integrations. He has 10 years’ experience in eCommerce, including stints at Ted and Muffy, and Nisbets.

Toni Vernelli

International Head of Communications & Marketing • Veganuary

The daughter of a butcher from a small town in Northern Canada, Toni gave up meat in her teens when she learned that we can be healthy without it. Now vegan for more than 30 years, she believes passionately that we need a mass shift towards plant-based eating and is proud to be part of...

Rebecca Todd

SEO Manager • Ryman

Rebecca has been working in SEO since 2014. She took some time out to complete a Master’s degree, but it wasn’t long before she returned to the world of search. After recovering the visibility and improving the performance of a health brand that was hit drastically by the Medic update in 2018, she went onto...

Sheri Allen

CRM Project Manager • Holland & Barrett

Sheri’s passion and enthusiasm for creative marketing has helped her lead the transition of Email and CRM strategies for brands in travel, hotels, building supplies, health, and nutrition. Sheri brings marketing and technical teams together to bridge technology stacks to support clean data and the best customer experiences. Sheri was awarded Email Marketer of the...

Simon Calvert

Managing Director • Gift Universe

Operating at board level, Simon’s extensive knowledge, experience, customer-focussed commerciality, and understanding of the digital world combined with drive, a collaborative, non-hierarchical approach, and gravitas have enabled him to lead, build, and motivate teams to consistently deliver results. He has expertise in merchandising, eCommerce, marketing, buying, product development, sourcing, design, marketing, PR, retail operations, visual merch,...

Imogen Collins

Head of PPC • Genie Goals

Imogen has dedicated the past nine years of her life to delivering outstanding digital marketing. She has experience working both client and agency side in some of the most recognisable brands in the industry. Imogen has been an integral part of the team that has seen Genie Goals grow from one client to being named...

Victoria Cozens

Co-Founder • Perky Blenders

After eight years of working in IT for an international law firm and starting a family, Victoria Cozens co-founded East London’s Specialty Coffee Roasters, Perky Blenders. She’s played a crucial part in building a brand that’s responsible, friendly, and accessible to all.

Louisa Nicholls

Head of Digital and Social Marketing • John Lewis

Louisa is an engaging, creative, strategic senior leader with more than 10 years’ experience in eCommerce, digital marketing, trading, and strategy. She is a regular keynote speaker, panelist, chair and advisory board member at major retailing events and conferences in the UK and Europe. Louisa has a track record in shaping and delivering strategic change...

James Mayhew

Commercial Director • Codehouse

James has spent his career working with industry-leading software vendors, systems integrators, and agencies, where his passion for aligning technology, marketing, and sales, has delivered transformative results. With the team at Codehouse, he works with customers to design and develop amazing digital experiences that deliver measurable marketing and business results.

James Clifton

Group Chief Executive • The Mission Group

Starting his career Client-side, James has worked for various UK and international agencies, including Omnicom and WPP. Following this, he created balloon dog in 2008, having led an MBO of Fox Murphy. Balloon dog was later acquired by MISSION and James was appointed to the Board in October 2012. James went on to chair MISSION’s...

Paul Crick

Strategy Consultant • Acoustic

Paul has 20 years’ experience in helping clients develop capabilities to become more efficient and effective in meeting customer needs and growing their business.  He is a data-driven marketing subject matter expert, with a wealth of experience in showing clients how to cut through the noise to leverage their available online and offline data resources to...

Jasmine Ferreira

Head of Markets Marketing • J.P. Morgan

Jasmine Ferreira is Global Head of Markets Marketing at J.P. Morgan’s Corporate & Investment Bank. In this role, she delivers the firm’s strategic campaigns across Markets, Prime Finance, and Research to our clients around the world, and drives opportunities to expand the firm’s promotion of its platforms and products. Jasmine joined J.P. Morgan in 2015...