Contributors

Louisa Nicholls

Head of Digital and Social Marketing • John Lewis

Louisa is an engaging, creative, strategic senior leader with more than 10 years’ experience in eCommerce, digital marketing, trading, and strategy. She is a regular keynote speaker, panelist, chair and advisory board member at major retailing events and conferences in the UK and Europe. Louisa has a track record in shaping and delivering strategic change...

James Mayhew

Commercial Director • Codehouse

James has spent his career working with industry-leading software vendors, systems integrators, and agencies, where his passion for aligning technology, marketing, and sales, has delivered transformative results. With the team at Codehouse, he works with customers to design and develop amazing digital experiences that deliver measurable marketing and business results.

James Clifton

Group Chief Executive • The Mission Group

Starting his career Client-side, James has worked for various UK and international agencies, including Omnicom and WPP. Following this, he created balloon dog in 2008, having led an MBO of Fox Murphy. Balloon dog was later acquired by MISSION and James was appointed to the Board in October 2012. James went on to chair MISSION’s...

Paul Crick

Strategy Consultant • Acoustic

Paul has 20 years’ experience in helping clients develop capabilities to become more efficient and effective in meeting customer needs and growing their business.  He is a data-driven marketing subject matter expert, with a wealth of experience in showing clients how to cut through the noise to leverage their available online and offline data resources to...

Jasmine Ferreira

Head of Markets Marketing • J.P. Morgan

Jasmine Ferreira is Global Head of Markets Marketing at J.P. Morgan’s Corporate & Investment Bank. In this role, she delivers the firm’s strategic campaigns across Markets, Prime Finance, and Research to our clients around the world, and drives opportunities to expand the firm’s promotion of its platforms and products. Jasmine joined J.P. Morgan in 2015...

Patricia Tothova

Digital PR Strategist

Patricia is a specialist in digital PR with experience across digital and traditional marketing. Her approach to PR focuses on finding the relatable in otherwise difficult or boring topics which can resonate with a mass market. Delivering in both the B2B and B2C sectors, she builds creative and strategic PR campaigns which get brands at...

Scott Jones

Founder and Managing Director • Illustrate Digital

Scott is the Founder and Managing Director of Illustrate Digital, one of Europe’s leading WordPress development agencies. They work with enterprise and financial services clients to strategise, design, build, and maintain websites and software. They have worked with clients such as Hodge Bank, Countingup Bank, Secure Trading, Penguin Random House, and more. Scott is also a board member of...

Rob West

Head of Technology

Rob has worked in the digital sector for 20 years as a technical architect and team leader on a wide range of project types from trading exchanges to large multitenant CMS solutions. He joined Ridgeway in 2019 as Head of Technology driving the team and technology forward to deliver innovative solutions to our clients.

Kassie Siwo-Gasa

Head of Digital Marketing • Legal & General Investment Management

Kassie  has worked in Investment Management marketing for over 10 years. Her current role focuses on delivering scalable infrastructure for continuous improvement in the client experience across the LGIM digital estate and beyond. Her team uses data from different client touch points to measure impact and drive better decision making. Kassie is also passionate about...

Ross Wilson

Sales Director • Vidatec

Ross is a highly successful global sales, commercial, and operations leader, with strong experience across many industry sectors including Oil & Gas, Finance, Pharma, Sport, and Public Sector. In his most recent roles, Ross has partnered with leading global organisations to aid them in harnessing the power of their human capital in delivery of key...

Julie Duncan

Marketing Director

Julie has 20+ years’ experience working with SMEs to FTSE100 market leaders. She has strong experience developing and deploying international marketing strategy, marketing automation, and brand positioning. Julie has hands-on experience delivering demand generation campaigns as well as full attribution sales and marketing funnel to generate opportunities.

Caroline Byrnes

Senior PPC Manager

Caroline brings eight years of paid search experience to the team and understands client needs having worked both agency and client side. She is dedicated and driven and always delivers fantastic performance on any campaign she manages.

Paul Honey

Managing Director • Strange

Paul is a senior marketing executive with over 30 years client and agency side experience. With a strong focus on campaign performance, Paul leads an award winning team of digital marketing and web development professionals and is an expert at creating digital strategies to meet client objectives. Paul has worked with a wide range of...

Beatrice Andrew

Behavioural Science Consultant • Be.a Consulting

Beatrice runs Be.a Consulting, a behavioural science consultancy that helps brands, businesses and agencies empathise with their audiences to enhance product development, digital experience and marketing strategy. She holds a BSc (Hons) Neuroscience from King’s College London and is undergoing an Executive MSc in Behavioural Sciences at the London School of Economics. She has eight...