Lauren Crane

Senior Digital Manager

Astrid & Miyu

eCommerce, Fashion

Lauren is responsible for creating and implementing Astrid & Miyu’s Digital Marketing and Ecommerce strategies, ensuring its customers enjoy a seamless online experience whilst driving the business’ growth and presence within profit-generating frameworks. Lauren previously worked as Paid Media Manager for Reiss and has held several other digital-focused roles within the fashion, beauty, and automotive industries. More than anything, her passion lies in working with genuinely customer-centric organisations to build and maintain a loyal customer base alongside a data-driven approach to capture and grow revenue.


Digital Marketing, Ecommerce • 29/03/21

Astrid & Miyu’s Digital Marketing Evolution

By Lauren Crane, Senior Digital Manager at Astrid & Miyu