Contributors

Natasha Phillips

Co-Founder • Great Things

With over 18 years of expertise in digital marketing, Natasha Phillips stands out as a seasoned professional renowned for her proficiency across client and agency settings. At her latest role as Global Head of Affiliates and Partnerships at The Body Shop, she spearheaded growth in the affiliate channel and pioneered a highly successful global affiliate...

Carlotta Costanzo

Head of Creative • TRGT Digital

Carlotta Costanzo is the Head of Creative at TRGT Digital, a global team of experts dedicated to unlocking growth through innovative paid media strategies and data-driven creatives, and part of the Sideshow Group. Passionate about linking data with creativity, Carlotta focuses on creating psychology-driven marketing strategies that fuel growth at scale. At TRGT, Carlotta leads the creative...

Emma Woodward

Director of CRM Strategy • Profusion CRM

Emma is a passionate curator of personalised customer journeys powered by data; experienced in transforming the power of data into meaningful insights and ROI outcomes. For the past 15 years she has been designing customer acquisition and retention strategies for clients including HSBC, M&S Bank, First Direct, Rolls Royce, Majestic, and the Kingfisher Group. Working...

Komal Helyer

Managing Director • Profusion CRM

Komal is an award-winning fractional CMO with over 20 years of experience in email, CRM, Martech, and digital marketing. Previously VP of Marketing at Pure360, Komal is now Managing Director of Profusion, a leading CRM agency. Komal spearheads the go-to-market, retention, and brand strategies for many b2b, ecommerce, and travel businesses and agencies. A passionate...

Robert Webster

Co-Founder • TAU

A marketing technologist with over 20 years’ experience helping the best companies succeed in an ever more complex marketing world. Rob led the charge on the toughest challenges in marketing technology from search algorithms, programmatic platforms, identity resolution, data platforms and more. Rob has a passion for pioneering new technologies and helping companies and talented...

Adeola Sole

CRM & Email Consultant

Adeola has over 12 years of experience managing complex email marketing strategies and lifecycle campaigns.  She works across several business verticals, applying knowledge and insights to help increase retention rates and ROI. She runs her own agency Strategy CRM working alongside global partner agencies ensuring teams feel equipped to run their marketing programs with confidence.

Alice Harling

Fractional Head of Marketing • ChloBo

With a background that includes Head of Marketing for luxury Netherlands-based jewellery marketplace – Auverture. Alice has led and executed partnerships globally with names that include Stephen Webster, Bibi van Der Velden, FarFetch, David Koma, TEFAF and Condé Nast.    

Kerry Thorpe

Head of Communications, Europe • Ben & Jerry’s

Kerry is responsible for overseeing the communication plans for Ben & Jerry’s five key markets in Europe. She spreads the word about Ben & Jerry’s unique three-part mission statement, which includes the social mission, the area of the organisation which seeks to actively recognise the central role that business plays in society.

Gareth Mellor

VP, Global Marketing & Communications • Downtown Music

Gareth Mellor is the VP, Global Marketing & Communications at Downtown Music Holdings, overseeing the marketing of some of the industry’s most renowned independent music companies, including FUGA, Songtrust, CD Baby and Downtown’s Music Services, Publishing and Neighbouring Rights divisions. With 15 years experience, Mellor has held senior marketing roles at FUGA, Kobalt / AWAL...

Tom Ollerton

Founder • Automated Creative

Tom Ollerton is the founder of Automated Creative – the Creative Effectiveness platform. AC’s ambition is to stop the billions of media dollars that are being wasted every day on ineffective ads. Tom is also the host of the Shiny New Object podcast and Advertisers Watching Ads which explore the world of advertising and marketing...

Damien Robert

Web Accessibility & Search Marketing Manager

Damien embarked on his search marketing journey back in 2004 and since then his interest in international and multilingual digital marketing has guided his professional path. With experience across many domains, including corporate roles, agency work, coaching, and independent consulting, Damien recently took on his current role within a large FTSE 100 MedTech global company....

Tori McCrindle

Senior Marketing Manager - Marella Cruises • TUI Group

Expertise in Brand Management, Social Media and Crisis Management. Brings to the fore experience in multiple channel management and commercial awareness with, stakeholder management skills and an ability to communicate complex business ideas, along with a passion for driving operational business change. Experience of leading numerous projects from inception to completion, all within time and...

Ed Destrem

Head of PPC • Artefact

Ed is currently Head of PPC at Artefact UK, working at the company since 2014. Ed has over 16 years’ experience working in the world of paid search and has helped to deliver ROI, launch, and manage PPC campaigns for some of the biggest names in retail, eCommerce, and travel and tourism.

Andrew Limn

Technical SEO Director • Artefact

Andy has over 10 years of experience in SEO. He has helped enterprise brands safely migrate to JavaScript frameworks like React, ensuring their organic search presence remains on an upwards trajectory. He loves problem-solving and finding pragmatic solutions for his clients. Outside of work Andy enjoys playing guitar in several bands, listening to live music...

Charlie Rudd

Head of Agency Performance • Liberty

Charlie has worked her way up from Junior SEO, all the way to being the head of our delivery team at Liberty. Her service background consists of Food industry (AHDBs), Ecommerce and Beauty specifically in the past few years. In particular, Charlie enjoys learning about how people work, how our teams work. Communicating with every...