Contributors

Komal Helyer

Managing Director • Profusion CRM

Komal is an award-winning fractional CMO with over 20 years of experience in email, CRM, Martech, and digital marketing. Previously VP of Marketing at Pure360, Komal is now Managing Director of Profusion, a leading CRM agency. Komal spearheads the go-to-market, retention, and brand strategies for many b2b, ecommerce, and travel businesses and agencies. A passionate...

Robert Webster

Co-Founder • TAU

A marketing technologist with over 20 years’ experience helping the best companies succeed in an ever more complex marketing world. Rob led the charge on the toughest challenges in marketing technology from search algorithms, programmatic platforms, identity resolution, data platforms and more. Rob has a passion for pioneering new technologies and helping companies and talented...

Adeola Sole

CRM & Email Consultant

Adeola has over 12 years of experience managing complex email marketing strategies and lifecycle campaigns.  She works across several business verticals, applying knowledge and insights to help increase retention rates and ROI. She runs her own agency Strategy CRM working alongside global partner agencies ensuring teams feel equipped to run their marketing programs with confidence.

Alice Harling

Fractional Head of Marketing • ChloBo

With a background that includes Head of Marketing for luxury Netherlands-based jewellery marketplace – Auverture. Alice has led and executed partnerships globally with names that include Stephen Webster, Bibi van Der Velden, FarFetch, David Koma, TEFAF and Condé Nast.    

Kerry Thorpe

Head of Communications, Europe • Ben & Jerry’s

Kerry is responsible for overseeing the communication plans for Ben & Jerry’s five key markets in Europe. She spreads the word about Ben & Jerry’s unique three-part mission statement, which includes the social mission, the area of the organisation which seeks to actively recognise the central role that business plays in society.

Gareth Mellor

VP, Global Marketing & Communications • Downtown Music

Gareth Mellor is the VP, Global Marketing & Communications at Downtown Music Holdings, overseeing the marketing of some of the industry’s most renowned independent music companies, including FUGA, Songtrust, CD Baby and Downtown’s Music Services, Publishing and Neighbouring Rights divisions. With 15 years experience, Mellor has held senior marketing roles at FUGA, Kobalt / AWAL...

Tom Ollerton

Founder • Automated Creative

Tom Ollerton is the founder of Automated Creative – the Creative Effectiveness platform. AC’s ambition is to stop the billions of media dollars that are being wasted every day on ineffective ads. Tom is also the host of the Shiny New Object podcast and Advertisers Watching Ads which explore the world of advertising and marketing...

Damien Robert

Web Accessibility & Search Marketing Manager

Damien embarked on his search marketing journey back in 2004 and since then his interest in international and multilingual digital marketing has guided his professional path. With experience across many domains, including corporate roles, agency work, coaching, and independent consulting, Damien recently took on his current role within a large FTSE 100 MedTech global company....

Tori McCrindle

Senior Marketing Manager - Marella Cruises • TUI Group

Expertise in Brand Management, Social Media and Crisis Management. Brings to the fore experience in multiple channel management and commercial awareness with, stakeholder management skills and an ability to communicate complex business ideas, along with a passion for driving operational business change. Experience of leading numerous projects from inception to completion, all within time and...

Ed Destrem

Head of PPC • Artefact

Ed is currently Head of PPC at Artefact UK, working at the company since 2014. Ed has over 16 years’ experience working in the world of paid search and has helped to deliver ROI, launch, and manage PPC campaigns for some of the biggest names in retail, eCommerce, and travel and tourism.

Andrew Limn

Technical SEO Director • Artefact

Andy has over 10 years of experience in SEO. He has helped enterprise brands safely migrate to JavaScript frameworks like React, ensuring their organic search presence remains on an upwards trajectory. He loves problem-solving and finding pragmatic solutions for his clients. Outside of work Andy enjoys playing guitar in several bands, listening to live music...

Elissa Heapes

Enterprise Account Executive • dotdigital

Elissa is a member of Dotdigital’s commerce sales team. She empowers marketers to better connect with their customers with our ecommerce marketing technology. Partnering with reputable brands like Converse, Dune and Mamas & Papas to deliver personalised messaging that increases customer engagement, conversion and retention. From omnichannel messaging, segmentation, RFM modelling and product recommendations we...

Charlie Rudd

Head of Agency Performance • Liberty

Charlie has worked her way up from Junior SEO, all the way to being the head of our delivery team at Liberty. Her service background consists of Food industry (AHDBs), Ecommerce and Beauty specifically in the past few years. In particular, Charlie enjoys learning about how people work, how our teams work. Communicating with every...

Andy Crisp

Head of Client Services • Liberty

Andy has worked in the Marketing Agency sector for 25 yrs plus. His Background has primarily been in PR, technology for most of that. Latterly specialised in client services, in PR, web and now Digital Marketing. Andy loves building relationships, winning exciting new work, and seeing my team achieve success and being able to celebrate...

Jamie Cullen

Commercial Account Executive • dotdigital

With 2 years at Dotdigital, Jamie Cullen excels in assisting enterprise and commercial new business clients across various sectors. His expertise in tailored solutions and customer service contributes to the success of the businesses he engages with, fostering valuable client relationships