Dasha Melyushkina

Chief Marketing Officer

Naturismo

Cosmetics & Toiletries, eCommerce

Dasha has 20 years of experience across luxury fashion and beauty, with a focus on brand, marketing, D2C, strategy and growth. She has delivered revenue acceleration, brand and product positioning, and brand relaunches for the likes of By Terry, Theory, Naturisimo, Oh My Cream, Chelsea Peers and M&S. She is particularly interested in shaping culturally and socially resonant stories and improving businesses’ sustainability credentials to drive long-term commercial relevance.