Contributors

Andriy Starukh

SEO Manager • Iglu

Andriy is SEO Manager at Iglu.com, the UK’s largest cruise travel agent. With over 10 years of technical and data science experience, he knows how to get outcomes from massive datasets and apply it to the SEO strategy of large international websites.

Adam Oldfield

CEO • Force24

After spending 20+ years in senior marketing roles, in 2010 Adam began a journey to develop a marketing solution that would liberate marketers to do smarter marketing at speed. He called it Force24 – now one of the in-demand marketing automation platforms in the UK. A true channel expert, what Adam doesn’t know about marketing...

Alex Manly

Associate Director of Strategy, Financial Services • Movable Ink

At Movable Ink, we pride ourselves on being an extension of our clients’ team. Part of this story is that we have a Strategy team which is made up of former clients and partners who leverage their first-hand experiences in managing marketing programmes to better inform their recommendations to our clients. We are aligned to...

Adam Wright

Head of Digital • Beiersdorf

Adam is Head of Digital at Beiersdorf’s Northern European management unit, based in Birmingham, UK. Having held numerous roles across CRM, consumer experience, and digital media, Adam now leads the digital marketing team supporting Beiersdorf’s flagship skincare brands across seven markets.

Adam Whittles

Head of SEO • AutoTrader

Adam has over 10 years’ experience in digital marketing and is currently the Head of SEO at AutoTrader, the UK’s largest automotive marketplace. As part of the marketing leadership team at AutoTrader, Adam is jointly responsible for the overall marketing budget, objectives, and strategy, as well as managing the SEO team. He has previously held...

Andy Mallinson

Chief Revenue Officer & Managing Director • Stackla

Andy Mallinson is the Chief Revenue Officer and Managing Director at Stackla, the visual content engine that puts customer stories at the heart of brand marketing. Stackla meets the content needs of enterprise-level brands, including Apple, Canon, Lush, Kmart, Nintendo, and many more. Andy has more than 20 years’ experience working as MD and CMO...

Andy Willers

Co-founder • Favoured

Andy co-founded Favoured, bringing with him over 20 years’ experience working with brands and startups in apps, eCommerce, education, television, broadcasting, retail, FMCG, SaaS, fintech, femtech, pharmaceuticals, and research. He has worked in a variety of creative and managerial roles over the last 10 years, working with brands such as Rolex, Nestle, Royal Caribbean, JWT,...

Alice More O’Ferrall

Head of Global Digital • WWF International

As Head of Global Digital for WWF International, Alice is responsible for ensuring that WWF supporters share, love, and engage with digital comms to inspire them to take real world action for our planet. Working on all things digital from social to chatbots, external partnerships, UX, and more, Alice often speaks at conferences on how...

Aynsley Peet

Head of eCommerce • Cox & Cox

Aynsley joined Cox & Cox as Head of eCommerce in 2016, where he managed the eCommerce platform migration from Magento to Magento 2, and project managed a new ERP (NetSuite), a new warehouse management system, and other technology integrations. He has 10 years’ experience in eCommerce, including stints at Ted and Muffy, and Nisbets.

Agnes Hjelmér

CEO • KF Beauty

Agnes Hjelmér is the CEO of KF BEAUTY, an international group that creates and commercializes cosmetic brands and products through an integrated DTC and retail model. With 20 years’ experience in the cosmetic industry, she is adept at shaping and turning around under-performing business units, achieving change that delivers tangible and sustainable returns. Her ability...

Alex Henry

Client Solutions Director, International • Bluecore

As Director of Solutions Consulting & Customer Success in EMEA for Bluecore, Alex has the pleasure of working with many of Bluecore’s International client base, helping them disrupt the way they communicate with their customers. For the last 12 years Alex has been working for leading SAAS and cloud-based technologies, gaining experience in how many...

Alasdair Fowler

Senior Marketing Executive • Totally Money

As a Senior Marketing Executive at TotallyMoney, Alasdair is responsible for all paid search and reports the weekly marketing figures to the team. His efforts have been recognised in the wider marketing community, making the shortlist for Young Search Professional of the Year 2018. Since joining the company, revenue from paid search has increased by...

Andrew Morris

Global Head of Insight • RS Components

As Global Head of Insight at RS Components, Andrew leads the drive to be an insight and data driven business, his team are at the heart of RS Components’ community of insight and analysis practitioners and are the key enablers of a culture of self-service at RS Components. Andrew has worked in insight roles primarily...

Alexandra Mocanu

Partnerships Account Manager • Adestra Ltd.

Alexandra Mocanu has a passion for marketing and with over five years of experience across social and email, she has a unique take on the ever-changing world of marketing technology. As Partnerships Account Manager at Upland Adestra she works with agency partners like More2, Blueberry Wave, Karmarama, Fat Media and many others to ensure their...

Ashley Fletcher

VP of Marketing • Adthena

Ashley Fletcher has been honing his career in search for over ten years. He started out agency-side, before moving to BeatThatQuote.com (bought by Google in 2011). Now Adthena’s VP Marketing, Ashley is responsible for marketing Adthena to a rapidly growing global audience. With an MSc in Global Marketing from the London School of Business and...