Contributors

Karthik Kripapuri

CEO • Selligent Marketing Cloud

Kripapuri was with Selligent for two years as Chief Customer Officer before becoming CEO in February 2020. During this time, he has built strong, personal relationships with the senior leadership and with Selligent’s clients. Prior to joining Selligent, Kripapuri spent 15 years at Dimension Data, a global systems integrator and managed services provider for hybrid...

Kassie Siwo-Gasa

Head of Digital Marketing • Legal & General Investment Management

Kassie  has worked in Investment Management marketing for over 10 years. Her current role focuses on delivering scalable infrastructure for continuous improvement in the client experience across the LGIM digital estate and beyond. Her team uses data from different client touch points to measure impact and drive better decision making. Kassie is also passionate about...

Kirsty Spencer

Managing Director

With over 15 years’ experience, both Agency and Client side, Kirsty Spencer has delivered successful digital marketing strategies for wide ranging brands from British Heart Foundation and LighterLife to Pizza Hut, Mondelez, Novartis and Warburtons. Now Managing Director at Made by Sonder, the award winning agency is passionate about the power of content to connect...

Koen Smeets

Strategy Director • DAC Group

Koen Smeets is the Strategy Director for the DAC Group in Europe. He has been working for 20 years in international media agencies in London and Barcelona, creating global strategies for brands like Philips, Samsung, Goodyear, Visa, Asics and TomTom. While working for these brands, he felt frustrated with not being able to influence the...

Kerensa Jennings

Group Director of Digital Impact • BT

Previously the BBC’s Head of Strategic Delivery, Kerensa’s work designing and delivering the BBC’s Make it Digital strategy earned the Innovation Enterprise Chief Strategy Officer’s Best Innovation Award. Kerensa is also a Professor, an Executive Coach, and a bestselling author. Kerensa spent many years as a television producer and journalist, working at ITN and Sky...

Kimberley Murphy

Communications and Digital Marketing Manager • Scott Brownrigg

With 12 years of events and B2B marketing experience, Kimberley Murphy is currently working as a Communications and Digital Marketing Manager for Scott Brownrigg, a top 10 architectural practice in London. Having worked with institutions such as FIFA World Cup, The Shard, SONY, and BAFTA, Kimberley’s areas of expertise range from digital marketing, content management, social media...

Kristian Bannister

Senior Marketing Manager • Pure360

Kristian is Senior Marketing Manager at Pure360, a personalisation and email marketing platform used by 1000s of UK brands. He draws from over 10 years experience working agency and client-side and has spent the last four years working in SaaS.

Kurt Pittman

Director Of Marketing • Brentford FC

Kurt has 15 years+ experience as a leader in the sports industry. Originally from New Zealand, his time spans Rugby League, Rugby Union, public sector sport and Football. A commercially driven individual, he’s a strategic marketer and creative problem-solver who combines insight and method to diagnose issues and implement practical business solutions. After a five...

Kate Dale

Head of Brand and Digital Strategy • Sport England

Feminist firebrand and former journalist Kate Dale is responsible for delivering This Girl Can, Sport England’s multi-award winning campaign, which is changing the way millions of people think about exercise and physical activity, and has seen 2.8 million more women get active as a direct result. Prior to this, Kate spent 10 years as a...

Kath Pay

CEO & Founder • Holistic Email Marketing

With over 18 years email marketing experience Kath Pay lives and breathes email marketing. Regarded as an industry thought leader, she is one of the World’s Top 50 Email Marketing Influencers (Vocus, 2014) and is recognised as one of the UK’s leading Email Marketers and heads up training for Econsultancy on Personalisation and Email Marketing.

Katy Ingram

Head of Marketing • Feather & Black

Katy’s career has come full circle back to the world of home interiors where she started marketing Elle Decoration and Period Living magazine over 15 years ago.  Responsible for all aspects of the multi-channel customer journey – digital, direct and retail marketing – for Feather and Black.  This year they have relaunched the website and fabric swatch...

Katy Shaw

Digital Consultant

With a focus on digital marketing  Katy has worked across both B2C and B2B disciplines with brands including TopShop, Thomas Cook, Virgin Money, Brother and Hull Trains to name a few.  Since working at Code, Katy has focused on content as a speciality and has since produced content campaigns for ESF, Brother and more recently...

Kate Owen

VP, Northern Europe • Digital Element

Kate Owen serves as Digital Element’s Vice President, Northern Europe bringing over 10 years of online advertising and technology solutions experience to her role. Prior to Digital Element, Kate spent 12 years living and working in Germany, initially in product management roles for digital publishing brands, and later heading up Business Development for the advertising network ad...

Kay Edwin

Account Director • Freestyle

Kay has been with Freestyle for 4 years successfully evolving digital strategies for our key clients, including RS Components, Bostik, Alstom and Amtico. Prior to joining Freestyle, Kay managed senior relationships with Microsoft, Samsung, Vodafone and Jaguar Land Rover in building their online presence. She is commercially astute with comprehensive communications and marketing experience, and has market- leading experience...

Kirstin Milne

Consultant • IBM Marketing Cloud

Kirstin is a digital marketer with over six years’ experience delivering digital strategy to a wide variety of clients across the travel, entertainment, retail and automotive industries. She is passionate about finding new and exciting ways to deliver personalised and targeted messages to customers. She prides herself in understanding her clients’ needs and providing them...