Contributors

Dr. Catherine Kelly

Managing Director • Jaywing

With a PhD in Mathematics and having worked in marketing and data science for over 20 years, Catherine is at the forefront of marketing and how science can power effectiveness. Catherine works with clients, gaining a deep understanding of their business ambitions and challenges, and applies sophisticated analytical thinking and deep technical knowledge to design...

Toby Parkes

Business Development Manager • Fresh Relevance

Toby Parkes is Business Development Manager at Fresh Relevance, the versatile personalisation and decision platform. In his role, Toby helps leading eCommerce and travel brands select the right personalisation strategies to maximise their customer experience and increase online sales.

Charlie Kay

Head of SEO • Artefact

Charlie is Head of SEO & Content and Director of Diversity at Artefact UK, creating a vision and strategy improving both company growth and culture. Previously, she worked for Wagamama developing the Digital strategy, GDPR strategy, and app performance.

Sean Giles

Growth Director at WebBox • WebBox

Sean, Growth Director at WebBox, has over 13 years of agency experience working with brands of all sizes and verticals. Starting out as a web developer, Sean moved into account management and, more recently, business development. Sean has been involved in large web projects for household names and brings a wealth of experience and insights...

Will Levitt

Head of PPC • connective3

Will is Head of PPC at connective3 with previous experience working at Brass and Google. With over six years’ experience in digital marketing, Will brings knowledge in all parts of paid media, specialising in paid search and programmatic.

Jonny Allbut

Head of Product • Illustrate Digital

Jonny Allbut heads up product infrastructure and quality at Illustrate Digital, one of Europe’s leading UX and WordPress technology agencies. Starting his career as a traditional graphic designer, he’s been building websites since the late 90s and specialising in bespoke WordPress development since 2005. With a broad career in the creative industries working with global...

Matt Simpson

Managing Director • Candyspace

Matt Simpson is the Managing director of Candyspace, a business which designs, builds, and optimises digital products. He has 20 years’ experience of helping brands succeed in a digital world. Before Candyspace he held senior leadership positions at Zone and Cognizant, and led award-winning digital programmes for the likes of Coca-Cola, Adidas, BT, Tesco, and...

Peter Paterson

Managing Director • Paragon DCX

Peter is a digital leader with an entrepreneurial and agile mindset, and a firm belief that strategy and execution are two sides of the same coin. Peter’s focus is driving growth through digital solutions and agile methods that can help our clients achieve business objectives quicker and smarter than their competitors.

Bobby Gray

Head of Analytics & Data Marketing • Artefact

Bobby has eight plus years’ experience helping global clients in devising their data marketing strategy, utilising the latest innovations in marketing technology, and developing bespoke AI & ML solutions to achieve key business objectives.

Jules Randall

Founder • Etultra

Jules Randall is a business professional, mentor, and coach. With over 20 years of experience coaching and mentoring talent she now helps business professionals, owners, and entrepreneurs rapidly increase their income and results. Mentored by Bob Proctor, the world-renowned motivational coach and mindset expert, Jules helps her clients to set and achieve goals that often...

Lucy Thompson

Programmatic & Paid Social Lead • Jaywing

Lucy has seven years of experience in digital performance marketing, specialising in programmatic display advertising, two of which have been leading and managing the programmatic & paid social offering at Jaywing. She has been heavily involved in the performance strategy, execution, and reporting for brands across multiple verticals such as retail, FMCG and financial &...

Stephen King

Senior Business Development Manager • RevLifter

Graduating from Chichester University in 2015, Stephen dived straight into a Gym Director role where he managed the overall sales, marketing, customer service, and business development activities. In 2018, he moved on to SaaS marketing technology company Eagle Eye as Partnerships Executive, and worked his way up through the ranks, becoming a Sales Development Manager...

James Dobson

Senior Sales Manager • Fresh Relevance

James is Senior Sales Manager at Fresh Relevance, the versatile personalisation and decision platform. In his role, James helps leading eCommerce and travel brands select the right personalisation strategies to maximise their customer experience and increase online sales.

Caroline Oswald

Director of Business Development • RevLifter

Caroline has a proven history of driving adoption and results within the marketing technology, augmented, virtual and mixed reality technology, and media production industries. Following successful tenures at SaleCycle and streamGo, she was made Business Development Director of RevLifter, and has since helped countless retailers embrace the world of intelligent deals and offers through personalised...

Jon Quinton

Founder • Overdrive Digital

Having worked in digital marketing for 12 years, in 2016 Jon founded Overdrive Digital, an agency specialising in paid search and paid social campaigns. Overdrive works with companies including Mamas & Papas, Virgin, G4S, and more to help them grow revenue through their social and search channels. Jon regularly contributes to the digital marketing community...