Contributors

Joanna Edwards

Marketing & Communications Director • Financial Times

Joanna is a CIM qualified and chartered marketer with experience in creating and implementing marketing plans which include all elements of the marketing mix.

Gilbert Corrales

CEO & Co-Founder • Leaf

Gilbert Corrales is a geek, strategist, and entrepreneur. He is co-founder and CEO of Leaf, an end-to-end performance marketing solutions tech company based in Newcastle, UK. Prior to this, he also co-founded Leaf Music, which became one of the most popular music-centric social networks in Latin America. Born in Costa Rica, Gilbert brings the pura...

Adam Whittles

Head of SEO • AutoTrader

Adam has over 10 years’ experience in digital marketing and is currently the Head of SEO at AutoTrader, the UK’s largest automotive marketplace. As part of the marketing leadership team at AutoTrader, Adam is jointly responsible for the overall marketing budget, objectives, and strategy, as well as managing the SEO team. He has previously held...

Adam Wright

Head of Digital • Beiersdorf

Adam is Head of Digital at Beiersdorf’s Northern European management unit, based in Birmingham, UK. Having held numerous roles across CRM, consumer experience, and digital media, Adam now leads the digital marketing team supporting Beiersdorf’s flagship skincare brands across seven markets.

Michael Jarrett

Group Account Director • 8 Million Stories Ltd

Michael has over 12 years’ experience in digital marketing, working for a range of major international brands including General Mills, Visit Britain, British Airways, and the BBC. An SEO expert by trade, he has been with 8 Million Stories since 2013 and has won several awards for his work combining content strategy with modern, ethical...

Stephan Marais

Digital Marketing Strategist & SEO Specialist • Somebody Digital

Stephan is an Integrated Digital Marketing Strategist. He joined Somebody Digital in October 2020, and ensures the online success of a multitude of online businesses in a wide range of industries worldwide.

Claire Stanley-Manock

Paid Media Director • connective3

Claire has over 15 years of digital marketing experience, and knows how to navigate the complex paid media landscape to deliver incremental growth for clients. Campaigns are planned with strategic creativity and delivered with personalisation to generate cut through, emotion, and results.

Andy Mallinson

Chief Revenue Officer & Managing Director • Stackla

Andy Mallinson is the Chief Revenue Officer and Managing Director at Stackla, the visual content engine that puts customer stories at the heart of brand marketing. Stackla meets the content needs of enterprise-level brands, including Apple, Canon, Lush, Kmart, Nintendo, and many more. Andy has more than 20 years’ experience working as MD and CMO...

Lauren Crane

Senior Digital Manager • Astrid & Miyu

Lauren is responsible for creating and implementing Astrid & Miyu’s Digital Marketing and Ecommerce strategies, ensuring its customers enjoy a seamless online experience whilst driving the business’ growth and presence within profit-generating frameworks. Lauren previously worked as Paid Media Manager for Reiss and has held several other digital-focused roles within the fashion, beauty, and automotive...

Tony Macpherson

Chief Operating Officer • display block

Tony has 20 years of experience in email marketing, and is co-author of ‘The Big Book of Email Marketing’. He specialises in email marketing and communications strategy, campaign analysis, testing programmes, email delivery, mobile email optimisation, email campaign development and deployment, email automation, and email eCommerce.

E-J Harris

Account Manager • Playable

As an Account Manager at LeadFamly, E-J helps potential customers explore whether LeadFamly can help them achieve their marketing goals and create business results.

Jon Boston

Founder & Technical Director • Strange

Jon is a senior marketing and technical executive with over 26 years’ experience in digital. With a strong focus on campaign performance, Jon leads an award-winning team of digital marketing and web development professionals, and is an expert in creating digital strategies. Jon has worked with a wide range of brands including Amnesty International, Friends...

Gareth James

Director • Foundation

Gareth became Director of Foundation in 2020, bringing with him a demonstrated history of working in the marketing and advertising industry, including consultancy work for Liberty Marketing. His specialisms include SEO, marketing management, strategy implementation, eCommerce optimisation, and sales.

James Brockbank

Managing Director & Founder • Digitaloft

With a 12-year SEO career behind him, James is a growth-focused marketer with a specialist focus on delivering high-performance content-led strategies. James has previously spoken at conferences including PubCon, SMX West, SMX London, State of Search, WordCamp, BrightonSEO, YoastCon, Learn Inbound, and Ungagged, and is a regular contributor to industry publications including Search Engine Journal...

Greig Johnston

CEO • Vidatec

Greig was appointed CEO at Vidatec following the acquisition of Dogfish Mobile, by the Insights Group in 2017. He previously filled senior technology roles at Insights group, and was instrumental in the decision to acquire Dogfish Mobile, where he saw a technology company with the potential to be a global player.