Contributors

Tobias la Cour

Co-Founder • Somebody Digital

Tobias is one of the co-founders of Somebody Digital, and has been in online marketing since the very beginning, when it was called “New Media”. Prior to founding Somebody Digital, he held a number of senior positions in companies such as Microsoft, McAfee, and Digital River, and has worked with many international clients such as...

Cristiano Winckler

Director of Paid Media and SEO • Somebody Digital

Cristiano is the Director of Paid Media and SEO teams.  He has more than 13 years of experience managing digital channels for global companies and startups with comprehensive experience of paid search, display, social and SEO.

Lydia Wright

Head of Conversion Rate Optimisation • Somebody Digital

Lydia heads up Somebody Digital’s conversion rate optimisation team. She has been working in the world of optimisation and conversion rate optimisation for nine years, and has worked on clients such as Mumsnet, Ford, British Gas, and Camelot.

Chris Liversidge

CEO • QueryClick

Chris is CEO and Founder of QueryClick, a leading independent performance marketing consultancy working with enterprise businesses to get things done to drive ROI since 2008. Chris has almost two decades of experience building and optimising websites, and is a regular author and speaker on performance marketing.

George Sharpe

Co-founder • Favoured

With over 10 years’ experience in senior digital marketing roles at music giants including Live Nation, Universal Music Group, and Apple Music, George co-founded Favoured in 2017. They are a full-service performance content marketing agency that helps startups, scaleups, and brands grow through multi-channel, best in class marketing and content combined.

Andy Willers

Co-founder • Favoured

Andy co-founded Favoured, bringing with him over 20 years’ experience working with brands and startups in apps, eCommerce, education, television, broadcasting, retail, FMCG, SaaS, fintech, femtech, pharmaceuticals, and research. He has worked in a variety of creative and managerial roles over the last 10 years, working with brands such as Rolex, Nestle, Royal Caribbean, JWT,...

Richard Robinson

General Manager

Richard has spent over 20 years assisting companies in the building of brands, and the development and implementation of innovative go-to-market strategies. Currently Richard is General Manager at LeadFamly, the leading marketing gamification technology platform. Richard has held leadership roles within the data, adtech, digital, and media sectors, including at Google, Turn (acquired by Amobee),...

Gemma Maidment

VP of Product • Mintel

With over a decade of experience in product development, marketing, and business strategy at both global corporate and agency sides of life, Gemma is an experienced product leader with a deep understanding of product strategy, as well as digital and user experience. She helps businesses to be more successful by coming up with new products...

Phil Ahad

Chief Digital Officer • Toluna

Phil Ahad is responsible for leading the vision, development, and strategy for Toluna’s suite of digital market research products. He is passionate about identifying first look technology and trends that innovate companies, industries, and business concepts. Phil has a broad range of experience in digital product leadership and marketing focusing on automation and disruption across...

Mark Ash

CEO • Pure360

Mark has over 20 years’ experience in email and digital marketing. He has held a number of senior leadership roles within the MarTech industry, and started his career at DoubleClick during the early days of digital advertising. Mark has also led the growth of a number of other digital marketing businesses. In July 2018, he...

Brad Smith

Digital Strategist • Illustrate Digital

Brad (the one with the epic sideburns) is a Digital Strategist at Illustrate Digital. He joined the team with an impressive track record in digital consultancy and new business growth for various well-known brands. Having worked both for agencies and platform vendors, Brad understands the importance of getting your brand’s strategy right. He strives to...

Sylvie Tongco

VP Communications and Corporate Marketing • Selligent Marketing Cloud

Sylvie is Selligent Marketing Cloud’s VP Communications and Corporate Marketing. Based in San Francisco, she has worked in the technology industry for 14+ years, managing both PR and employee communications. Passionate about storytelling, Sylvie has spent the majority of her career helping Silicon Valley start-ups, enterprise companies, and venture capital firms unlock their stories to...

Marc Dallimore

Director of Data Science • Edit Ltd

Marc is Director of Data Science at Edit, having initially joined as Associate Director of Data Analytics in 2019. He has over a decade of experience within the field, with previous roles including a spell as Data Director within Group M. Marc’s passion is uncovering actionable insights out of clients’ datasets. He has particular experience...

Sam Counterman

Director of Marketing, Northern Europe & Global Digital Lead • Selligent Marketing Cloud

Sam brings more than 15 years of B2B and B2C marketing experience to Selligent, with a focus on digital marketing, advertising, customer journey and experience mapping, demand generation, and brand management. He is responsible for building and executing Selligent’s global digital strategy, including driving brand awareness and sales across digital channels.

Sam Fogwill

Head of Sales, UK • Selligent Marketing Cloud

Sam leads Selligent’s sales organisation in the UK. He has been in the digital marketing industry for over 16 years in a variety of client management, business and alliance development positions spanning data, analytics and marketing technology. Prior to Selligent, Sam held roles within marketing solutions and SaaS organisations such as Experian and Salesforce, along...