Contributors

Davina Dunlea

CEO • CRATE

Over 20 years of strategic digital media planning and buying across global brands, Davina is CEO of CRATE, a London based digital agency that combines both brand and direct response KPIs to deliver humanised technology-driven strategies. Specialising in Display, Native, Social, Search, Connected TV, Audio and Out of Home.

Miracle Inameti-Archibong

Insurance Product Marketing Lead • John Lewis Partnership

Miracle is a Product Marketing Lead at John Lewis Finance with over a decade of experience helping Global and National brand increase their visibility.  She brings a strong commercial acumen, natural drive, and passion for people to her work. She has contributed to events, webinars, and publications from Brighton SEO, MOZCON, SMX, Search Engine Land,...

Nick Roche

Head of SEO • Itineris

Nick leads organic strategy for clients across the professional services and education sectors, helping brands in education and law achieve measurable growth. With a career spanning top agencies and global brands including WeWork, Dentsu, and Blue Array, Nick has built his reputation on blending technical expertise with commercial insight. Passionate about staying ahead of search...

Nicola Simmons

Communications Consultant

Nicola Simmons is a communications strategist with over a decade of experience helping world-leading brands build influence, credibility, and connection with audiences. Having led both client-side and agency teams, Nicola specialises in integrated communications— blending partnerships with PR, content, and paid media to deliver cultural impact. Her career spans senior roles at global brands like...

Richard Wall

Marketing Campaign Manager • Spotler

Richard is a tech marketer with 11 year experience targeting the SME space. Before finding his home in marketing he worked in both Sales and Recruitment in the B2B sector. His role at Spotler centres on creating content and running lead generation campaigns. He loves testing campaign ideas, the wackier the better.

Dr Peter Hughes

Co-Founder • Cognition

Peter is a psychologist and co-founder of Cognition, specialising in how cognitive biases and heuristics influence marketing and customer behaviour. He works with organisations to apply behavioural science in practical ways that improve communication, strengthen brands and drive measurable results.

Gareth Morgan

Founder • Liberty

Gareth has worked in digital marketing for over 20 years, starting off as a self-taught SEO and PPC specialist. Since 2008 he has been leading the Liberty Marketing Group, a small collection of performance marketing agencies that includes Balance (the financial services specialists) and Foundation (the beauty and wellbeing team). The group mission is to...

Andy Pye

Associate Director • Seymourpowell

With nearly two decades’ experience at the intersection of design and business growth, Andy helps ambitious companies explore bold futures and turn them into reality. Working at the crossroads of emergent trends, creativity, and global business, focusing on how design can unlock growth and shape what comes next. At Seymourpowell, he partners with leading global...

Zoe Rowswell

Co-Founder • Tern Circular

Zoe Rowswell is a circular retail advisor and an established digital leader in fashion and retail. Her career spans nearly two decades of digital retail leadership, working with iconic high-street and luxury brands such as Topshop, Jimmy Choo and Urban Outfitters. Now, she’s channelling that expertise into helping retailers embrace circularity, increase revenue and drive customer...

Mark Newton

Head of Brand Strategy & Design • Hallam

Mark leads Hallam’s strategy and brand positioning work, focusing on bringing simplicity out of complexity at the start of major projects. He brings over 15 years of brand and marketing experience from both agency and client-side roles. During his career, he’s guided major companies across varied industries, built a start-up luxury brand from scratch (wearing...

Eugene Kuznetsov

Product Lead, Ecommerce • Holland & Barrett

Eugene is a customer-focused product leader with an engineering background. Over the past decade, he has worked on high-scale products with millions of users in companies like Apple, Bumble and Lazada (Alibaba Group). Currently, as a Product Lead at Holland & Barrett, Eugene helps drive the company’s vision to become a trusted wellness partner for...

Lewis Wilkins

Commercial Lead • Future Strategy Club

Commercial leader and communications professional with extensive experience in highly regulated sectors including finance, energy and tobacco, as well as global sport, consumer and pet care. He has led agency growth and client accounts for brands including JTI, NEOM, BNY Mellon, Adidas, UEFA, The FA and Lionesses, and Freshpet. Recently joining Future Strategy Club from...

Megan Dean

Strategy Director • Yodel Mobile

Megan is Yodel Mobile’s Strategy Director and a cornerstone of the business, having spent the past decade helping apps of all sizes unlock sustainable and scalable growth. Over her 10 years at Yodel Mobile, she has supported hundreds of app businesses across industries and life stages, from early-stage startups to global enterprises, and was recognised...

Paul Stephen

CGO & Co-Founder • Remarkable

As co-founder of award-winning digital agency Remarkable, Paul strives to ensure they are constantly setting the curve, pushing the limits of technology and breaking ground in the industry. Paul often consults and lectures nationally and internationally; helping brands improve acquisition and retention through personalisation, segmentation and digital transformation.

Wesley Van der Hoop

Head of Search • Unique Vacations

Wesley is an experienced growth marketer with over thirteen years of expertise in digital marketing. He has lived and worked in Amsterdam, Kuala Lumpur, Cape Town, The Bahamas, and London, where he helped various international companies grow their revenue. He also runs Libraryofaceo.com, where he shares insights on how organizations can achieve sustainable growth.

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