Contributors

Paul Doleman

Digital Strategist at MG and CSO at LoveGunn • LoveGunn

Paul is a dynamic strategist and innovative leader with over three decades of experience in executive management, digital marketing, and technology leadership. Currently serving as Chief Strategy Officer at creative agency LoveGunn and Digital Strategist at MG Motors, Paul provides strategic insights and brand marketing expertise to an impressive client portfolio including Chelsea FC, Arsenal,...

Karla Hernández Zaldívar

Global Social Media Insights Manager • Booking.com

Born in Mexico, Karla has 13+ years of experience in varied PR, Social Media, Communications and Marketing positions. She holds a Master’s degree in Communication Science with a major in Entertainment Communications from the University of Amsterdam. She started her career at Nissan, managing product PR for Nissan and Infiniti (RedBull Racing) for Mexico and LATAM. In 2013 she...

Ross Murray

Principal Client Partner • Tripadvisor

Ross has been part of Tripadvisor’s Destination Marketing team for seven years, specializing in digital and data-driven partnerships with DMO partners to enhance their marketing strategies.

Mick Rigby

Founder • Yodel Mobile

Since founding Yodel Mobile in 2007, Mick has been driven by a deep passion for understanding consumer behaviour. His guidance has led the company to become a trusted name in app marketing, renowned for delivering innovative mobile solutions to clients around the world.

Andrew Turner

Managing Director • Incubeta

Andrew is the UK Managing Director at Incubeta, where he leads the agency’s strategic vision and commercial success across the region. A prominent figure in the digital marketing industry with over 15 years of experience, Andrew was recently recognised in the PMW 100 Top 10, highlighting his influence and innovation in performance marketing. Throughout his...

Yikai Wang

Analytics Director • Hookflash

Yikai loves creating and consuming data, especially when it’s raw! She started her digital analytics life agency-side. A bastion of best-in-class analytics, comfortable in GTM and GA alike, she led the agency’s initiative to get a handle on GA4 when it was in Alpha back in 2019. Moving client side, Yikai trained her SQL muscles, delving deep into...

Alec Barr

Head of Behavioural Science & UX • Oliver

Global HCD practitioner, behavioural science ethicist and experimental AI designer – currently failing fast redefining experiences for all humans. 12 years experience in all three pillars of Experience Design — Research, Strategy and Design — with a particular craft emphasis on behavioural science and UX research. Alec has run the gamut of XD strategy: conducting...

Dan McCartney

Head of Organic Search • Hallam

Dan is the Head of Organic Search at Hallam, a B2B specialist Digital Agency. With 10 years’ experience in the industry, he’s passionate about driving Organic growth wherever your customers are searching online.

James Monaghan

Client Services Director • Kinase

James grew up in Somerset, and began his digital career creating the first PPC department for a training company. Since joining Kinase in 2016, he has developed specialisms in analytics and geo testing, bringing his strategic approach to connect channels to true business KPIs. He currently brings his ability to transform performance across Kinase’s portfolio...

Jon Mowat

Managing Director • Hurricane Social

Jon Mowat is the founder and MD of Hurricane, an award-winning video marketing agency helping businesses to tell their brand stories with the right video strategy. With decades of experience in the industry, Jon previously produced documentaries for the BBC, and now turns his expertise to create video content to meet clients’ business objectives. As...

Megan Dean

Strategy Director • Yodel Mobile

Megan is Yodel Mobile’s Strategy Director and a cornerstone of the business, having spent the past decade helping apps of all sizes unlock sustainable and scalable growth. Over her 10 years at Yodel Mobile, she has supported hundreds of app businesses across industries and life stages, from early-stage startups to global enterprises, and was recognised...

Sabrina Duda

Head of User Experience

Sabrina has over 25 years of experience in user research. She is an Accredited UX Professional with an MSc in Psychology (Engineering Psychology, Cognitive Ergonomics & Computer Science). Sabrina co-founded one of the first UX agencies in Germany and served as managing director and partner for over 12 years. Since 2015, she has been living...

Paul Swaddle

Co-Founder • Pocket App

A self-confessed ‘gadget geek,’ Paul has been working at the leading edge of mobile technology for over 20 years. He co-founded Pocket App, a leading UK independent app developer, in 2011 to bring the creative and technical development elements of mobile technology together under one roof, leading the company as CEO. Under Paul’s leadership, and...

Simon Swan

Media & Ecommerce Director • Karo Healthcare

Simon is a forward-thinking marketing leader with a proven track record spanning enterprise brands and high-growth startups. Known for pushing boundaries in digital marketing, brand storytelling, and customer experience. Whether leading cross-functional teams, designing high-performing campaigns, or exploring emerging channels, his approach is rooted in clarity, experimentation, and impact. Beyond campaign strategy, Simon regularly shares...

Hannah Spicer

Founder • Hannah Spicer Consulting

Hannah Spicer is a seasoned Email Marketing Consultant and founder of Hannah Spicer Consulting Ltd. With over 20 years of hands-on experience, she specialises in helping premium and luxury eCommerce brands, including Harvey Nichols, Kurt Geiger and This Works, boost revenue and customer loyalty through expertly crafted email automation and CRM strategies. Her practical, data-driven...

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