Contributors

Alex Jupp

Client Partnerships Director • Juice

Helps brands kick off their journey with Juice, setting the foundation for brave and creative collaborations. With years of experience crafting standout campaigns for TV and social media, Alex has worked with high‑profile clients such as Bupa, BMW, and the World Food Programme, ensuring their campaigns deliver results around the world.

Helen Gibbs

Executive Creative Director • Juice

Helen brings the creative Juice, 30 years of making things that inspire, make people feel and keep them coming back for more. Her ideas have helped transform brands and she loves nothing better than finding the big ideas that help clients stand out.

Amars Mehmi

Chief Client Growth Officer • Juice

Amars was a client at BMW before joining to drive growth in the agency. With over 20 year’s experience in automotive, product and sales, he leads the automotive accounts. A passionate innovator, he expertly the connects the dots to deliver impact for our clients.

Amy-Short White

Digital Marketing Lead • H Samuel

Amy-Claire leads performance marketing at Signet Jewellers’, working across its UK brands, Ernest Jones and H. Samuel. With 15 years in retail, working for well-known brands like M&S and L.K.Bennett, she specialises in customer acquisition and digital transformation. Her passion? Blending smart tech with customer-centric strategy to deliver real growth.

Simran Harichand

Paid Media Lead • Hallam

Simran works across various networks, including Google Ads, Meta, & LinkedIn. Originally from Pakistan, Simran moved to the UK to pursue her Masters in Marketing after working for a year in sales. In her role, she brings her theoretical background of Marketing and her Sales experience to the table, and uses her knowledge to deliver...

Suzie Oakford

Managing Director • Oban International

Suzie is the Managing Director at Oban working across the client services, new business and project management teams. She joined Oban in 2018. Suzie has over 15 years Digital Experience having previously worked at Rakuten Marketing, iCrossing and Fresh Egg. She has led digital strategy across a variety of clients including Hilton Hotels and IFS.

Suzanna Chaplin

CEO • ESB Connect

Suzanna is CEO of esbconnect, a role she assumed when she led a management buyout of the company in 2003, after almost nine years with the firm. Since then, she has transformed esbconnect from a legacy email marketing company into a strategic data and technology business that’s helping brands overcome today’s marketing challenges, while remaining...

Christina Minshull

CEO • The Brand Audit

Christina is the CEO of The Brand Audit, helping CEOs, Founders & Execs transform influence to impact through personal brand strategy. A storyteller with a spreadsheet mindset, she has nearly two decades of experience leading high-performance Brand, Social, and Digital Marketing teams at global corporations like EY, LinkedIn & WestJet. Christina is passionate about helping...

Sophie Fell

Head of PPC • Liberty

Sophie brings a decade of paid media experience, having managed in excess of £150 million in ad spend for brands such as LinkedIn and Vue Cinemas.​ Sophie leads PPC strategy and heads up the team with a focus on fostering a culture of curiosity and accountability.​

Alex Murphy

Co-Founder • Liberty

Alex Murphy is co-founder of Balance, the financial services division of the Liberty Marketing Group. He has a rich background in marketing leadership, formerly the Marketing Director at Admiral and the Head of Performance and Digital at Go Compare. With over two decades of digital marketing expertise, he integrates the timeless principles of traditional marketing...

James Lloyd

Head of Paid Media • Advantage Paid Media

James is James Lloyd at Advantage Paid Media, with over 8 years of hands-on experience across both in-house and agency roles. He’s worked across a wide range of industries and has a proven track record of scaling brands — from £30K to over £300K in monthly ad spend.

Peter Marriott

Co-Founder & Managing Partner • Advantage Paid Media

Peter is Co-Founder and Managing Partner at Advantage Paid Media. With over 14 years of experience in paid media, scaling has been a consistent theme throughout his career. He helped grow Oak Furnitureland during its early start-up phase, played a key role in Vouchercloud’s success leading up to its $65m acquisition by Groupon, and has...

Emma Windsor

Global Head of Marketing • Elixirr

Emma is an award-winning marketing leader with experience across both B2C and B2B sectors. She has successfully led high-impact campaigns in global markets, spanning professional sports, FMCG, and most recently a high-growth strategy consulting firm. Known for consistently delivering exceptional results, Emma combines brand, digital, and experiential marketing. With a challenger mindset and a flair...

Krum Dzhermanov

Senior Client Success Manager • Impact.com

Krum is a content creator who is passionate about menswear, travel and lifestyle. Being himself a full time working professional in London, his content focuses on finding beauty in the everyday, as he inspires his followers to dress intentionally with minimal effort through a combination of relatable videography and editorial photography. Besides his take on...

Ashwini Ramakrishna

Associate Director, Amazon, Salon, EMEA • Kao

Ashwini has 10+ yrs. of professional experience across various international markets, in Ecommerce, FMCG and Consumer Electronics industries. She champions building and delivering digital-first strategies. She leverages her commercial expertise coupled with her experience in retail media and digital marketing to deliver growth profitably for online businesses. In her current role, she leads the Pan...