Contributors

Andy Headington

CEO • Adido

Andy helped set up Adido as an award-winning digital agency in Dorset in 2003. He spent the first few years primarily learning SEO & PPC from scratch and has since gone on to lead a digital marketing team who are commercially driven but also care about clients and results. As CEO of Adido, Andy has...

Sophie Howard

Group Advertising Strategist • Crafted

Sophie has been working in digital marketing since 2007, witnessing first-hand the evolution from manual bid handling to the AI-driven algorithms of today. With well-rounded experience both agency and client side, Sophie has supported brands to navigate the changing world of paid advertising across several industries including retail, charity, finance, attractions and tourism. As well...

Darren Teague

Senior Account Executive • Spotler

With over 5 years’ experience in the Digital Marketing Industry, Darren has established himself as an expert solutions specialist covering email and website marketing with a distinct focus on results based, data driven strategies. Darren prides himself on being straight talking and opinionated, not afraid to go against the grain in order to help clients...

Dan Conboy

Ecommerce Strategy Director • IDHL

Dan’s background is at the coalface of eCommerce, with over 20 years of experience as both a retailer and agency leader.  He was responsible for setting up one of the first ‘e-distributors’ for Philips Automotive in the late 1990s where as Operations Director, he went on to build an in-house technology team for this business...

Michael Kidanu

Paid Media Manager • Jaywing

A paid media manager working on Jaywing’s retail clients, Mike graduated with a business degree with a specific interest in data led marketing. He helps clients tackle the challenges of the paid media world through our data-led approach. A health and fitness enthusiast, who spends a lot of time listening to UFO podcasts. He also...

Nicholas Randall

Senior SEO Account Director • Semetrical

Nick is an avid Crystal Palace fan, who spends his free time cooking up elaborate spice-filled recipes, going to gigs and frequenting London pubs. He has 6 years experience in SEO and has worked across a broad range of verticals include sports, ecomm, FMCG, Publishing, Property and Travel

Hope Anderson

SEO Manager • Semetrical

Hope is an SEO Manager with 4 years of digital marketing experience. Hope has cross-industry expertise building & managing strategies for brands in News Publishing, Property, B2B, eCommerce, and FMCG, working with household names such as ITV News & The Beano. Hope is passionate about quality content and devising bespoke strategies to boost performance. She...

Dasha Melyushkina

Marketing & Digital Director

Senior marketing and ecommerce executive focused on disruptive strategies and customer centric business models within fashion, beauty, luxury and retail. Helped multiple brands including Theory and By Terry to transform their marketing and communications to be able to respond to the new consumer and digital landscape. Built and scaled digital and ecommerce operations. Obsessively customer-focused...

Oliver Spark

Founder • Sweet Analytics

Oliver Spark is an experienced marketing-led multi-channel retailer, who grew The White Company from £6m to £50m and now has created and built Sweet Analytics, a platform which connects with all the marketing platforms that you know and love, and brings it all under one roof. Helping you understand customer retention and acquisition to drive...

Joe Stubbs

Director • Ceros

Joe is a SaaS commercial leader with over 15 years experience in the tech, marketing and creative industries. He is currently the Director of Sales, EMEA & APAC at Ceros, helping clients such as Bupa, Aon and IBM unlock creativity by removing the technological barrier to delivering immersive content experiences

Tom Walkden

Head of Paid Media • IDHL

Building websites from 12-years old, back when the web was a simpler place, to higher education in Forensics’, to an entrepreneurial focus with creation of own online skincare brand, it was inevitable that paid media was going to be the career that found me. My career kick-started with IDHL when it was just three small...

Simon Chappell

CEO • Made by Sonder

I am really proud to have worked with Tesco, M&S, NatWest, English Heritage, BSkyB, Next, Home Retail Group (Argos/Homebase), Landmark Wholesale (now Unitas) and Virgin Management Group, where I had Director responsibility for the launch of Richard Branson’s groundbreaking and innovative ipad app, Project. I started my career in Relationship Marketing at British Airways where...

Nimesh Shah

Marketing Director • Feel Good Contacts

Nimesh Shah serves as Marketing Director at Feel Good Contacts, one of the UK’s largest one stop E-commerce stores for contact lenses, glasses, sunglasses, and eye care products. Nimesh was appointed Marketing Director in 2018 and oversees all marketing operations and on being a Director says; “no two days are the same. Each department represents...

Tom Rigden

Commercial Director • IDHL

Tom Rigden is a client partner and digital strategist with 20 years in the industry and a keen a focus on driving commercial and operational outcomes. He is a lateral thinker and problem solver with a deep understanding of integrated performance marketing, marketing technology, web development, and data science, known for his ability to think...

Rachel Tooke-Marchant

Search and Insights Director • Crafted

Rachel’s favourite saying is ‘so what?’. With a PHD in mathematics, Rachel uses her analytical mindset to interpret data, identify patterns, and predict trends. But Rachel will be the first to say that it’s meaningless if it doesn’t pass the ‘so what?’ test, delivering the full marketing opportunity that the data represents. That is where...