Tom Rigden

Commercial Director

With 15 years’ experience in integrated marketing spanning brand, performance, digital, and data science, Tom helps organisations better understand how to drive strategic, measurable, and sustainable growth. A meticulous planner, Tom believes that all business challenges, whether related to growth, communication or change management are solvable, providing they are rigorously broken down into their constituent parts. Tom works with Jaywing’s clients to develop pragmatic, scalable, and transformative brand, data, and performance strategies.