Contributors

Isobel Madle

Behavioural Science Lead • LAB

Isobel runs all of Lab’s research and behavioural science projects, working closely with the Design team to implement behavioural best practice into their new products. With 7 years experience in digital and research, Isobel began work life at Edelman, using AI and psychometric profiling to enhance communications. During COVID she undertook an MSc in Behaviour...

Lydia Thomas

Founder • ARAY

Lydia is the founder of ARAY, a UGC content agency connecting DTC brands across Beauty, Lifestyle & Wellness with a diverse range of creators. With a passion for authentic storytelling and impactful marketing, ARAY helps brands amplify their reach, drive conversions and build connections with their audiences through creator-led UGC.   

Dan Morehead

SEO Manager • Channel 4

Dan leads the channel’s organic search strategy as the broadcaster transforms into a digital-first public service streamer. He previously worked as Senior SEO Analyst for the BBC, across multiple products including Bitesize, Food, iPlayer, Sounds, News, and Sport.

Rachelle Watson-Hill

Leadership Coach, Speaker & Facilitator • Grow WYLD

Rachelle is a leadership coach, speaker, and facilitator. LinkedIn top voice for work life balance, anti-burnout and an advocate for workplace wellness, working with early stage entrepreneurs, creative industry professionals, marketing agencies, and tech companies. After a successful career as a creative business growth professional for 14 years in digital advertising, tech, and marketing. Rachelle...

Camealia Xavier-Chihota

Marketing and Social Media Director • The Digital Voice

Camealia works with client partners to deliver social and marketing activations. She brings her 15+ years of management experience to guide these two teams to deliver exceptional social campaigns and marketing initiatives. Previously, Camealia working her way up as a Fashion Buyer before diversifying her commercial skill set in various roles within e-commerce, events, marketing and...

Jessica Horton

Senior Brand Manager • L’Oreal

Jessica is a passionate marketer with eight years of experience working for the world’s largest beauty company, L’Oreal. Having worked in multiple international markets across 10+ global brands, Jessica is proud to have worked on award-winning disruptive marketing campaigns and product launches. She is passionate about coaching, mentoring and connecting with others and advocating for...

Georgia Riley

Retail Media Proposition Strategy & Development Manager • John Lewis Partnership

Georgia is a retail media specialist with over 10 years of experience in the retail sector. At the John Lewis Partnership, she defines supplier-funded value propositions, creates go-to-market strategies, and leads processes to support innovative media solutions that benefit retailers, customers, and suppliers. Previous roles include Ocado Retail, establishing key brand partnerships with the likes of Disney and...

Paula Oyinkan

Podcaster and Speaker

Paula is building a podcast that is for women by women with one mission, to inspire women everywhere to achieve their full potential by sharing the stories of women who have overcome and achieved amazing feats. Having worked in affiliate marketing for 8+ years, whilst on maternity leave with her second child, Paula was made...

Natasha Phillips

Co-Founder • Great Things

With over 18 years of expertise in digital marketing, Natasha Phillips stands out as a seasoned professional renowned for her proficiency across client and agency settings. At her latest role as Global Head of Affiliates and Partnerships at The Body Shop, she spearheaded growth in the affiliate channel and pioneered a highly successful global affiliate...

Carlotta Costanzo

Head of Creative • TRGT Digital

Carlotta Costanzo is the Head of Creative at TRGT Digital, a global team of experts dedicated to unlocking growth through innovative paid media strategies and data-driven creatives, and part of the Sideshow Group. Passionate about linking data with creativity, Carlotta focuses on creating psychology-driven marketing strategies that fuel growth at scale. At TRGT, Carlotta leads the creative...

Emma Woodward

Director of CRM Strategy • Profusion CRM

Emma is a passionate curator of personalised customer journeys powered by data; experienced in transforming the power of data into meaningful insights and ROI outcomes. For the past 15 years she has been designing customer acquisition and retention strategies for clients including HSBC, M&S Bank, First Direct, Rolls Royce, Majestic, and the Kingfisher Group. Working...

Komal Helyer

Managing Director • Profusion CRM

Komal is an award-winning fractional CMO with over 20 years of experience in email, CRM, Martech, and digital marketing. Previously VP of Marketing at Pure360, Komal is now Managing Director of Profusion, a leading CRM agency. Komal spearheads the go-to-market, retention, and brand strategies for many b2b, ecommerce, and travel businesses and agencies. A passionate...

Robert Webster

Co-Founder • TAU

A marketing technologist with over 20 years’ experience helping the best companies succeed in an ever more complex marketing world. Rob led the charge on the toughest challenges in marketing technology from search algorithms, programmatic platforms, identity resolution, data platforms and more. Rob has a passion for pioneering new technologies and helping companies and talented...

Adeola Sole

CRM & Email Consultant

Adeola has over 12 years of experience managing complex email marketing strategies and lifecycle campaigns.  She works across several business verticals, applying knowledge and insights to help increase retention rates and ROI. She runs her own agency Strategy CRM working alongside global partner agencies ensuring teams feel equipped to run their marketing programs with confidence.

Alice Harling

Fractional Head of Marketing • ChloBo

With a background that includes Head of Marketing for luxury Netherlands-based jewellery marketplace – Auverture. Alice has led and executed partnerships globally with names that include Stephen Webster, Bibi van Der Velden, FarFetch, David Koma, TEFAF and Condé Nast.    

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