Contributors

Kerry Thorpe

Head of Communications, Europe • Ben & Jerry’s

Kerry is responsible for overseeing the communication plans for Ben & Jerry’s five key markets in Europe. She spreads the word about Ben & Jerry’s unique three-part mission statement, which includes the social mission, the area of the organisation which seeks to actively recognise the central role that business plays in society.

Gareth Mellor

VP, Global Marketing & Communications • Downtown Music

Gareth Mellor is the VP, Global Marketing & Communications at Downtown Music Holdings, overseeing the marketing of some of the industry’s most renowned independent music companies, including FUGA, Songtrust, CD Baby and Downtown’s Music Services, Publishing and Neighbouring Rights divisions. With 15 years experience, Mellor has held senior marketing roles at FUGA, Kobalt / AWAL...

Tom Ollerton

Founder • Automated Creative

Tom Ollerton is the founder of Automated Creative – the Creative Effectiveness platform. AC’s ambition is to stop the billions of media dollars that are being wasted every day on ineffective ads. Tom is also the host of the Shiny New Object podcast and Advertisers Watching Ads which explore the world of advertising and marketing...

Damien Robert

Web Accessibility & Search Marketing Manager

Damien embarked on his search marketing journey back in 2004 and since then his interest in international and multilingual digital marketing has guided his professional path. With experience across many domains, including corporate roles, agency work, coaching, and independent consulting, Damien recently took on his current role within a large FTSE 100 MedTech global company....

Tori McCrindle

Senior Marketing Manager - Marella Cruises • TUI Group

Expertise in Brand Management, Social Media and Crisis Management. Brings to the fore experience in multiple channel management and commercial awareness with, stakeholder management skills and an ability to communicate complex business ideas, along with a passion for driving operational business change. Experience of leading numerous projects from inception to completion, all within time and...

Ed Destrem

Head of PPC • Artefact

Ed is currently Head of PPC at Artefact UK, working at the company since 2014. Ed has over 16 years’ experience working in the world of paid search and has helped to deliver ROI, launch, and manage PPC campaigns for some of the biggest names in retail, eCommerce, and travel and tourism.

Andrew Limn

Technical SEO Director • Artefact

Andy has over 10 years of experience in SEO. He has helped enterprise brands safely migrate to JavaScript frameworks like React, ensuring their organic search presence remains on an upwards trajectory. He loves problem-solving and finding pragmatic solutions for his clients. Outside of work Andy enjoys playing guitar in several bands, listening to live music...

Elissa Heapes

Enterprise Account Executive • dotdigital

Elissa is a member of Dotdigital’s commerce sales team. She empowers marketers to better connect with their customers with our ecommerce marketing technology. Partnering with reputable brands like Converse, Dune and Mamas & Papas to deliver personalised messaging that increases customer engagement, conversion and retention. From omnichannel messaging, segmentation, RFM modelling and product recommendations we...

Charlie Rudd

Head of Agency Performance • Liberty

Charlie has worked her way up from Junior SEO, all the way to being the head of our delivery team at Liberty. Her service background consists of Food industry (AHDBs), Ecommerce and Beauty specifically in the past few years. In particular, Charlie enjoys learning about how people work, how our teams work. Communicating with every...

Andy Crisp

Head of Client Services • Liberty

Andy has worked in the Marketing Agency sector for 25 yrs plus. His Background has primarily been in PR, technology for most of that. Latterly specialised in client services, in PR, web and now Digital Marketing. Andy loves building relationships, winning exciting new work, and seeing my team achieve success and being able to celebrate...

Jamie Cullen

Commercial Account Executive • dotdigital

With 2 years at Dotdigital, Jamie Cullen excels in assisting enterprise and commercial new business clients across various sectors. His expertise in tailored solutions and customer service contributes to the success of the businesses he engages with, fostering valuable client relationships

Neil Rodley

Digital Strategist • Search Laboratory

Neil is an experienced digital strategist with over seven years of experience in PPC and a proven track record of working with a variety of B2b and B2c industry-leading clients. He now helps to lead and implement their digital strategies and make sure their marketing outcomes align with their top-level business objectives.

Chloe Singleton

Channel Director • eight&four

Chloe started her career back in 2016 in the world of biddable media. Her portfolio of clients now spans from luxury (Sandals Resorts, Genesis Europe), to FMCG (P&G, JML) to 3rd sector (BHF, Rethink Mental Illness). At eight&four, she specialises in platform innovation, social channel solutions, paid media strategy and performance integration.

Stephanie Keating

Sales Group Head • Quantcast

Stephanie’s key role is developing new business partnerships across Independent Agencies and Omnicom. Stephanie has 13+ years experience working at some of the UK’s leading media owners across OOH, Radio & Digital Audio, Print and more recently moving into the world of AdTech. A central part of her role is to work with brands & agencies...

Justin Reid

Senior Director, Media Partnerships, EMEA & APAC • Tripadvisor

Justin has been at Tripadvisor for nearly 10 years now, firstly heading up the destination marketing remit in EMEA, then expanded post Covid to include hotels, OTAs as well as general travel. Not content with a quiet life, he has just recently taken on the responsibility for APAC as well. Justin firmly believes any good...