Contributors

Parry Malm

CEO • Phrasee

Parry is CEO of Phrasee, the artificial intelligence software that writes better subject lines than humans. He won the “UK Tech Entrepreneur of the Year” award in November 2016, so there’s at least a chance he knows what he’s doing. When not writing about himself in the third-person, he helps wayward youths see the error...

Robert Crook

Product Manager • Travelex

Robert is a Product Manager with a background in startups, who has recently joined Travelex, the world’s leading FX provider, to help with its hugely ambitious digital transformation. He loves all things product and has recently co-founded a social impact business.

Edward Willis

Head of Customer Marketing and Insight • Collect+

Edward Willis is the Head of Customer Marketing and Insight at Collect+, putting customers at the heart of the business.  He has extensive experience of the developing, implementing and executing marketing strategies based on turning analytics & insight into action.

Rebecca White

Business Lead - Marketing, Research & Insight • Heathrow Airport

From directing multi-million programmes to managing a local portfolio, Rebecca has been fortunate to lead some of the world’s finest brands, and best marketing teams. Achieving significant results, through balancing long term brand development needs with shorter term commercial pragmatism, has been central to her success. Rebecca’s main motivation is making real consumer connections through great innovation, impactful...

Will Roberts

Managing Director • WebBox

Will has been working on PPC campaigns and website projects with companies of all shapes and sizes for over 13 years. Will has seen a lot of changes in the industry over that time, alongside a vast change in the user journey, which has shaped the content he will share. Will founded WebBox, a leading...

Beth Jones

Designer

Beth Jones has worked as a web designer since 2010 and has managed to work on a wide variety of design projects for a mix of different clients; from traditional print design to mobile app and website design. Beth is the designer at WebBox, and her responsibilities include the design and visual development of website design...

Nick Fletcher

Director of Multichannel • Rakuten

Nick Fletcher is Director of Multichannel Services at Rakuten Marketing and is responsible for their multichannel clients across display, attribution and affiliate at Rakuten Marketing as well as heading up the team that manages our network in France and Germany. Prior to joining Rakuten Marketing, Nick was at Tradedoubler for six years, where he held a...

Oliver West

Digital Marketing Manager

Oliver West is the Digital Marketing Manager at WebBox and looks after our client’s online marketing requirements. The majority of Olly’s work involves Google Adwords and Pay Per Click Advertising (PPC) – generating website views, clicks and leads for our clients. His work is not simply limited to this as Olly also helps you reach the...

Elizabeth De Freitas

Digital Consultant • Hitwise

An expert on letting the facts speak for themselves. Elizabeth has spent the best part of the last decade advising some of the most data savvy and exciting organisations on how to accelerate their business growth, increase market share and most importantly drive more revenue using consumer and competitive intelligence data.

Sanjeevan Bala

Head of Data Planning and Analytics • Channel 4

Sanjeevan Bala is responsible for transforming the broadcaster by leveraging the value of data combined with data science to deliver benefits across Marketing, Online, Viewer Relationship Management, Ad Sales, Scheduling and Commissioning Teams.  Under Sanjeevan’s leadership, Channel 4 is the first UK broadcaster to harness viewer data for commercial and creative benefit.  Deeply understanding the...

Katy Ingram

Head of Marketing • Feather & Black

Katy’s career has come full circle back to the world of home interiors where she started marketing Elle Decoration and Period Living magazine over 15 years ago.  Responsible for all aspects of the multi-channel customer journey – digital, direct and retail marketing – for Feather and Black.  This year they have relaunched the website and fabric swatch...

Giuseppe Caltabiano

VP Marketing Integration – Content, Social Media, PR Strategy • Schneider Electric

Giuseppe Caltabiano is a high energy, results-driven marketing exec, with +20 years of management experience in the fields of IT, Software, Industry and Energy fields. Today, Giuseppe is VP for Marketing Integration at Schneider Electric; he is responsible for definition of Content, Social Media and PR strategy for the IT Division of Schneider Electric (Data...