Contributors

Denise Law

Community Editor • The Economist

Denise Law oversees social media innovation at The Economist. She currently leads a team focused on adapting and distributing its journalism across social media, chat apps and emerging platforms. Denise previously spent five years as a journalist at the Financial Times in London and Hong Kong. A native of Toronto, Denise has lived and worked...

David Levin

Co-founder & Creative Director • That Lot

David Levin is one of the UK’s leading social content creators. His love affair with social media happened after setting up a spoof Twitter account for a pub in Hackney, @the_dolphin_pub, which gathered a cult following and ranked among the top tweeters for events such as London 2012, The BRITs, Eurovision, and was named in...

Mickael Paris

Head of Digital Marketing • Standard Life Assurance

Mickael Paris is Head of Digital Marketing at long term savings and investment specialists Standard Life. He has built up a bank of experience through both start-ups and larger corporates. As a data driven marketeer, he started his career with Maxymiser, one of the leading providers of multivariate testing and behavioural targeting. He went on...

James Erskine

Managing Director • The Big Shot

James Erskine has worked in the arena of ‘content’, ‘advertorials’ and ‘advertiser funded programming’ since he joined OMD UK as media planner/buyer in 2000. Since then he has worked with a number of brands and organisations including Vodafone, The British Army, Penguin Random House, the ATP, Dubai Tourism and Harper Collins to engage their target...

Robert Goldsmith

Managing Partner & Head of Planning • Spinnaker London

Robert heads up Spinnaker, an integrated agency with its heartland in the disciplines of brand, digital, social, and PR. The food and drink category represents a major slice of the agency’s experience and skillset. This is driven by Robert’s own background of running marketing campaigns for a number of food and drink brands over a...

Paul Egan

Director • atom42

Paul Egan is a Director at Camden-based online marketing agency atom42. He does fancy things like strategy.

John Drinkwater

Digital Marketing Manager • NFU Mutual

John is an experienced digital marketer with 22 years in the industry. As Digital Marketing Manager for NFU Mutual, John heads up the development and implementation of their Digital Strategy and is the leader and management of their Digital marketing, user experience, design/optimisation and development.

Lindsay Hong

Head of Locaria • Locaria

Lindsay heads up Locaria, the full service international digital marketing agency affiliated to the Forward Group. She oversees the Performance Linguistics and Multilingual SEO propositions, which support clients to develop new markets or enhance existing ones by increasing the linguistic quality and local relevancy of their content. Lindsay has worked in Digital for over 7...

Jon Cagle

Regional Sales Director, Northern Europe

Jon is a highly experienced enterprise sales director with over 15 years experience providing premium marketing technologies to large organisations including video, email, PPC and public relations solutions. He has strong marketing knowledge gained from his long career which has included management roles at McKesson, StrongMail, Gorkana, eSearch Vision, and Vocus both in the USA...

Barry Smith

Business Line Manager – Partners, Sales & Marketing

A fervent force in the world of marketing and insight, Barry makes things happen. He relishes complex challenges set by clients, producing simple, effective solutions that deliver immediate value and results.