Contributors

Anna Whitehouse

Founder • Mother Pukka

Mother Pukka is a portal for news, events, reviews and honest comment for people who happen to be parents. A journalist, editor and mother in search of pukka things for her kid, founder Anna Whitehouse previously worked as the Vice Editor at Time Out Amsterdam before writing about shoes and handbags for fashion labels SuperTrash...

Andrea Grimandi

Executive Marketing Director • Unilever UK & Ireland

Andrea Grimandi is Executive Marketing Director at Unilever, with responsibility for Savoury brands such as Pot Noodle, Marmite, Knorr, Colman’s and Bovril. His main achievement in this role has been the successful Pot Noodle brand relaunch and the exciting “you can make it” campaign. Prior to joining Unilever he worked as Business Director for Out-of-home...

Steve Kato-Spyrou

Customer Experience Manager • John Lewis

Steve is helping develop (and enabling the development of) a content strategy that will utilize John Lewis’s USP’s. He has also designed the components for the componentization the John Lewis and Sky.com sites, in order to create a consistent customer experience and drive production efficiencies. Steve’s current passion and focus is creating ways to facilitate...

Graham MacFadyen

Head of Marketing & Digital Media • The British Library

A digital growth expert who was instrumental in developing the data-driven marketing culture at the Financial Times and has led the turnaround in online audience growth at the British Library. Graham’s team deals with all the Library’s web, marketing, advertising, CRM, design and market research requirements. His priority is transforming the online user’s experience. Among other projects,...

All Speakers

Head of Marketing & Digital Media • The British Library

David Wilkinson

Senior PPC Account Manager

David Wilkinson is a Senior PPC Specialist for Liberty Marketing. Dave’s career in PPC started when he joined Google itself on a graduate scheme back in 2012. Joining Liberty in 2015 from an in house role, David specialises in eCommerce and Retail. He has a passion for all things tech and data related and has helped many businesses...

Hollie Bennett

Head of Customer Marketing • Powwownow

Hollie is the Head of Customer Marketing at Europe’s fastest growing conference call provider, Powwownow. Hollie’s focus is on improving the customer experience to increase the acquisition, retention and monetisation of the customer base. Hollie started her career at Which? where she worked for 4 years in acquisition and retention roles before moving on to...

Katy Shaw

Digital Consultant

With a focus on digital marketing  Katy has worked across both B2C and B2B disciplines with brands including TopShop, Thomas Cook, Virgin Money, Brother and Hull Trains to name a few.  Since working at Code, Katy has focused on content as a speciality and has since produced content campaigns for ESF, Brother and more recently...

Stephen Cohen

Senior Consultant

A rising star in British eCommerce, Stephen Cohen is a digital marketing enthusiast and Senior Consultant for dotmailer, the UK’s leading marketing automation platform. His successful philosophy enables brands to grow through a blend of knowledge and simplicity. Stephen’s approach is to fully understand your business, customer base and marketplace. Working with the marketers at Micro...

Siji Onabanjo

Growth Director

Siji is Growth Director at Cyber-Duck, an agency that solves clients’ digital challenges using a mix of creative, technology, branding, and marketing expertise. Alongside helping Cyber-Duck’s clients achieve a real ROI on their relationship with Cyber-Duck, Siji has also achieved a number of individual accolades including Account Handler of the Year at Wirehive awards, and...

Lewis Lenssen

SVP - Strategic Initiatives • Rakuten

As Rakuten Marketing’s SVP of Strategic Initiatives, Lewis has global responsibility for developing new product and service propositions based on Rakuten Marketing’s unique combination of high performance media and customer service excellence.  He joined the company as Commercial Director in 2010 and masterminded the company’s growth strategy, until its purchase by Rakuten Marketing in 2014....

Adam Warburton

Head of Product - Membership • The Co-op

Adam has worked in the mobile industry throughout his career, starting out at Telefonica O2 in their Product Design team and previously worked at Travelex for over a year as Head of Mobile, leading their efforts on all things mobile, before now moving to lead the product team at The-Coop. He is fascinated by technology...

Carl Hallam

Head of SEO & Content • eHarmony

As Head of SEO & Content, Carl is responsible for SEO, Content and Social media strategy and activation across UK and Ireland. Having recently played a big role in eHarmony’s ‘love captured’ campaign, Carl will share some of the key learnings that have impacted their social and content strategy.

Sam Fay

Senior Vice President, Global Brand Strategy • Guinness World Records

Sam is responsible for Guinness World Records’ global brand and digital strategies, product creation and development and strategic partnerships. Her overall objective is to take one of the world’s best known brands to new, record breaking heights. Sam joined Guinness World Records a decade ago, managing the sales, marketing and licensing programmes before moving to New...