Contributors

Norman Graves

CTO • GRM Digital

Norman is one of the founders of GRM Digital and has a unique breadth of knowledge of the CMS industry. Prior to GRM Digital, Norman spent 9 years with US CMS vendor Ektron, opening their first office outside the US and helping them become an international company by breaking into the European marketplace. Norman has...

Celia Pearman

Runs Making Friends • Ella’s Kitchen

Celia Pearman has been leading the communications team at Ella’s Kitchen since March 2013, where she is an advocate of Ella’s Kitchen’s mantra: Start with your consumer to understand their world and what’s important to them, so you can build up your strategy and the channel choice stems from there.  Guided by this and her...

Sally Anderson

Account Director

Sally has over 12 years’ digital marketing experience taking a leading role in client relationship building at Code to create insight-led solutions that really deliver against objectives. She has particular expertise in the charity sector helping organisations to develop effective digital fundraising, campaigning and supporter engagement solutions. She has an in-depth knowledge of how to...

Mark Lilley

Head of Ecommerce • Chain Reaction Cycles

Mark is head of ecommerce at Chain Reaction Cycles, the worlds largest online bike store. He has a proven track record of building successful digital teams and using data to deliver customer focused solutions. With 10 years experience his areas of expertise include conversion optimisation, digital marketing, analytics, usability and UX

Ian Randolph

Product Owner, Data Science and Personalisation • thetrainline.com

Ian is responsible for trainline’s data science and personalisation initiatives, driving innovations aimed at transforming the customer experience. As the Head of Product for the web for 15 months, he oversaw the ballooning of a team from 15 to 50 with no drop in velocity or team morale while experimenting with new management practices. Ian...

Samir El-Alami

Founder & CEO • SocialWe

Samir has been working with startups for 8 years to date. Having managed all aspects of marketing, branding, & product, he has held senior leadership positions at several successful international startups. His eclectic experience has covered FinTech (CMO, Kreditech), Dating (Marketing Director, Lovestruck), Social (Performance Marketing, Badoo), & he has worked as a consultant with...

Aneta Rutkowska

Channels Programme Manager - Retail • Vodafone

Aneta’s professional career started as a Marketing Manager in a large Chemical company in Poland. Since then she has worked in international trade and engineering industries, to find herself in technology which currently remains her domain. She started at Capita in 2009 as a Database Administrator, after which she moved to Project Management and not...

Alice Stride

Media Relations Officer • Women’s Aid

Alice Stride is Media Relations Officer for Women’s Aid, and is a contributing editor of I Call Myself a Feminist, published by Virago Books. Alice is based in London and has worked for Women’s Aid since 2015. Alice previously worked at international aid charity CAFOD.

Savannah Sachs

UK Managing Director • BirchBox

As Managing Director of Birchbox UK, Savannah is responsible for overall business strategy, long-term vision, and ongoing operations. She leads a local team across all business functions, including Brand Partnerships, ecommerce, Content, Marketing, and Operations. In the last 12 months, Birchbox UK has celebrated 125% year on year growth, making it the fastest growing market...

Cat Botibol

Owner and Creative Chief • pd3

Cat is Creative Chief and Owner of Pd3, a creative agency that uses content and experiential marketing to help brands grow culturally and commercially. Over the last 12 years she has created award winning digital content for brands such as O2, Sony Playstation, Ray-Ban, Nike, Victorinox, Dr Martens, Deezer, Save the Children and Safestore. She is...

Thiago Monteiro

Head of Mobile • Treatwell

Working in Digital Marketing for more than six years, Thiago has a vast experience in multi disciplines of paid media ranging from Display to Social Paid advertising. For the past two years, Thiago has led the Mobile Marketing team at Treatwell, which solely focuses on growing the customer base of the Treatwell app, which has...

Pam Reichhartinger-Lawlor

Client Services Director

Pam has over 8 years’ digital marketing experience working with a wide variety of brands including Boots, British Airways and the BBC. Originally an expert in SEO, Pam has become a true pioneer of cross digital strategy.

Chris Chalmers

Senior Director - Digital Marketing, Content, Social and CRM • ASDA

Chris started his career in automotive marketing before moving into grocery retailing, joining Tesco in 2007. This move provided him with a foundation in retail eCommerce at scale. Since then he has built a specialism in digital marketing and CRM, leading key digital change programmes for Jet2.com, the low cost airline,  and most recently leading...