Contributors

Toby Shaw

Director of Marketing and PR, UK & Ireland • Celebrity Cruises

Heading up a team of 14 marketing, social media, web and PR professionals, Toby Shaw joined Celebrity Cruises as director of marketing and PR in December 2013.  Shaw is charged with leading innovative and integrated marketing campaigns – across all communications disciplines – for both consumer and travel trade channels.  Prior to joining Celebrity Cruises,...

Wendy Wilson-Bett

Co-Owner and Joint MD • Peter’s Yard

Wendy is Joint MD and Co Founder of Peter’s Yard, an award-winning bakery business that has seen double digit growth since it began 8 years ago. Prior to founding the company with her Co Founder Ian, Wendy worked at Cadbury Schweppes for 21 years, starting as a graduate in the Marketing Department, and growing to...

Richard Myers

Marketing Director • Meantime Brewing Company

There has probably never been a time when a greater number of diverse beer styles have existed; and Richard Myers and his team have been at the forefront of this craft beer revolution. Having been at the helm of the marketing department for almost 5 years, as Marketing Director, Richard has embraced the qualities of...

Zoe Hayward

Head of Brand & Marketing Food • M&S

Zoe has almost 15 years of brand management and customer marketing experience at Unilever, Cobra Beer, Birds Eye Iglo, and M&S where she is now Head of Brand & Marketing. Having developed the M&S ‘Adventures in Food’ brand positioning across all channels, Zoe is now focused on evaluating and improving the inspiring content created by...

Sam Bourke

Marketing Director • The Restaurant Group

Sam is responsible for  Marketing & PR across The Restaurant Group plc, which operates over 400 restaurants. Our principal brands are Frankie & Benny’s, Chiquito, Coast to Coast, Garfunkel’s, Home Counties Pub Restaurants and Brunning & Price. They also operate a Concessions division which trades at over 50 outlets in UK airports.

Norman Graves

CTO • GRM Digital

Norman is one of the founders of GRM Digital and has a unique breadth of knowledge of the CMS industry. Prior to GRM Digital, Norman spent 9 years with US CMS vendor Ektron, opening their first office outside the US and helping them become an international company by breaking into the European marketplace. Norman has...

Celia Pearman

Runs Making Friends • Ella’s Kitchen

Celia Pearman has been leading the communications team at Ella’s Kitchen since March 2013, where she is an advocate of Ella’s Kitchen’s mantra: Start with your consumer to understand their world and what’s important to them, so you can build up your strategy and the channel choice stems from there.  Guided by this and her...

Sally Anderson

Account Director

Sally has over 12 years’ digital marketing experience taking a leading role in client relationship building at Code to create insight-led solutions that really deliver against objectives. She has particular expertise in the charity sector helping organisations to develop effective digital fundraising, campaigning and supporter engagement solutions. She has an in-depth knowledge of how to...

Mark Lilley

Head of Ecommerce • Chain Reaction Cycles

Mark is head of ecommerce at Chain Reaction Cycles, the worlds largest online bike store. He has a proven track record of building successful digital teams and using data to deliver customer focused solutions. With 10 years experience his areas of expertise include conversion optimisation, digital marketing, analytics, usability and UX

Ian Randolph

Product Owner, Data Science and Personalisation • thetrainline.com

Ian is responsible for trainline’s data science and personalisation initiatives, driving innovations aimed at transforming the customer experience. As the Head of Product for the web for 15 months, he oversaw the ballooning of a team from 15 to 50 with no drop in velocity or team morale while experimenting with new management practices. Ian...

Samir El-Alami

Founder & CEO • SocialWe

Samir has been working with startups for 8 years to date. Having managed all aspects of marketing, branding, & product, he has held senior leadership positions at several successful international startups. His eclectic experience has covered FinTech (CMO, Kreditech), Dating (Marketing Director, Lovestruck), Social (Performance Marketing, Badoo), & he has worked as a consultant with...