Contributors

Meghan Burton

Director of SEO

Meghan is Director of SEO at Epiphany, responsible for developing the agency’s approach to SEO and heading up an incredibly smart, innovative SEO team. Epiphany takes pride in its forward-thinking, user-focused approach to SEO, with in-house abilities to create creative and engaging campaigns alongside skills in technical SEO and content strategy.

Damien Bennett

Director of Business Strategy • NMPi

Damien started his digital marketing career in 2008 as a data analyst and since then has undertaken just about every digital marketing role available, from designing and implementing paid search campaigns through to optimising onsite experience. Over the past two years Damien has worked as Director of Business Strategy at NMPi, helping to reshape the...

Stacey Golding

Marketing Director • The Telegraph Group

Stacey has 14 years marketing experience in the B2C world and has worked for Telegraph Media Group for five years in a variety of strategic partnership and marketing roles. The Telegraph has set the pace for change within the UK newspaper industry and has evolved into a multi-platform digital operation. Stacey’s primary focus is to...

Alex Saunders

Director of Digital Communications • GSK

Alex spent 10 years in marketing roles across GSK. His roles included working both on consumer products and on the parent brand itself. With digital becoming an increasingly critical part of a marketers armoury, Alex jumped at the chance to lead the global digital communications team in 2015. The last two years have been a...

Tess Mattisson

Director, European Marketing • Choice Hotels

For the last five years, Tess Mattisson’s  main focus has been to drive the digital transformation and business development with Nordic Choice Hotels, the Scandinavian master franchisee of Choice Hotels. Tess led implementation of the online focused, customer centric and insight driven marketing approach across the Nordic region and has now transferred to London to expand...

Lucy Donaldson

Digital COO & Head of Experience • Lloyd’s Bank

Lucy is a results driven digital strategy professional with 14 years’ leading the development of the digital experience, digital product strategy, roadmap planning, eCommerce, sales and digital operations in highly competitive retail markets. She has a proven ability to develop highly effective and measurable strategies to drive revenue growth, lead market innovation, increase customer acquisition,...

Ben Irons

Head of Digital Marketing • notonthehighstreet.com

Ben is responsible for developing and implementing an audience centric approach to notonthehighstreet.com’s performance and brand focused digital marketing with his remit covering traditional performance channels such as PPC, Performance Social and Programmatic Display while also connecting the CRM channels and placing the audience at the heart of their digital acquisition and retention communications.

Ewa Lascelles

Head of Digital • Hive – A British Gas Innovation

An experienced digital marketer with a proven track record of delivering exceptional results for corporations like Hive, BSkyB and Sony. Ewa’s projects have ranged from strategy development and multi-million marketing campaigns to the optimisation of ROI driven multichannel marketing plans. Having also worked on a number of products in new media (music streaming, video & games...

Chieu Cao

Co-founder & CMO • Perkbox

Before co-founding Perkbox, the UK’s leading employee and customer engagement platform, Chieu established himself as a tech marketing force to be reckon with, leading marketing initiative for some of the world’s greatest tech brands including Microsoft, Amazon and Yahoo. A consultant turned CMO, Chieu’s repertoire spans across both B2C and B2B, from SEO to social...

Sandra McDill

Managing Partner • Convertr

Sandra is a self-confessed digital marketing geek, with over 12 years experience in the industry across performance marketing, media planning and data analytics. Currently Managing Partner for Demand Generation platform Convertr she has previously worked as Chief Digital officer at 7thingsmedia, Managing Partner at iProspect and Global Sales and Client Success for Tagman. She has...

Marcin Chirowski

Global Head of SEO & Content Marketing • EF Education First

SEO Expert with 9+ years of SEO know-how & successful track record. Focusing on growing revenue from organic search marketing. Marcin has worked with UK based brands like The Independent News & Media, Ladbrokes, Kaplan (Washington Post Group), EF Education First. Currently: Global Head of SEO at EF English Live, part of EF Education First...

Erik Luhr

Head of Data & Insight • iProspect

Erik works as Head of Data & Insight at iProspect, where he is primarily responsible for analytics. Together with his team he supports large organisations in terms of analytics, conversion, optimisation, data visualisation and tools. iProspect are global leaders in performance marketing. Erik has worked for over six years at iProspect and during this time...

John Barham

Head of Paid Media

John brings to the ROAST team a wide knowledge of all things Paid, how these channels best work together, and how advertisers can maximise their success in these areas. His digital career began nearly 10 years ago as a PPC Account Executive working across clients such as British Gas, John Lewis, Swiftcover, and the BBC....

Gavin Laugenie

Digital Strategist

Gavin Laugenie is a veteran in the email marketing industry. After a stint in New York to setup dotmailer’s customer success division, Gavin has joined the companies thought leadership team and is a keen blogger and speaker. He has worked closely with organisations in both the B2B and B2C sectors such as EDF Energy, British Cycling,...

Raj Balasundaram

SVP of AI Product Management • Emarsys

Raj Balasundaram is a digital marketing evangelist and Artificial Intelligence Marketing (AIM) advocate. He runs the global solutions and innovation teams for Emarsys, and is responsible for working with customers to translate their brand strategies into consolidated digital approaches. As a trusted advisor for leading marketers, he has successfully helped companies around the world to...