Contributors

Beth Jones

Designer

Beth Jones has worked as a web designer since 2010 and has managed to work on a wide variety of design projects for a mix of different clients; from traditional print design to mobile app and website design. Beth is the designer at WebBox, and her responsibilities include the design and visual development of website design...

Nick Fletcher

Director of Multichannel • Rakuten

Nick Fletcher is Director of Multichannel Services at Rakuten Marketing and is responsible for their multichannel clients across display, attribution and affiliate at Rakuten Marketing as well as heading up the team that manages our network in France and Germany. Prior to joining Rakuten Marketing, Nick was at Tradedoubler for six years, where he held a...

Oliver West

Digital Marketing Manager

Oliver West is the Digital Marketing Manager at WebBox and looks after our client’s online marketing requirements. The majority of Olly’s work involves Google Adwords and Pay Per Click Advertising (PPC) – generating website views, clicks and leads for our clients. His work is not simply limited to this as Olly also helps you reach the...

Elizabeth De Freitas

Digital Consultant • Hitwise

An expert on letting the facts speak for themselves. Elizabeth has spent the best part of the last decade advising some of the most data savvy and exciting organisations on how to accelerate their business growth, increase market share and most importantly drive more revenue using consumer and competitive intelligence data.

Sanjeevan Bala

Head of Data Planning and Analytics • Channel 4

Sanjeevan Bala is responsible for transforming the broadcaster by leveraging the value of data combined with data science to deliver benefits across Marketing, Online, Viewer Relationship Management, Ad Sales, Scheduling and Commissioning Teams.  Under Sanjeevan’s leadership, Channel 4 is the first UK broadcaster to harness viewer data for commercial and creative benefit.  Deeply understanding the...

Katy Ingram

Head of Marketing • Feather & Black

Katy’s career has come full circle back to the world of home interiors where she started marketing Elle Decoration and Period Living magazine over 15 years ago.  Responsible for all aspects of the multi-channel customer journey – digital, direct and retail marketing – for Feather and Black.  This year they have relaunched the website and fabric swatch...

Anna Whitehouse

Founder • Mother Pukka

Mother Pukka is a portal for news, events, reviews and honest comment for people who happen to be parents. A journalist, editor and mother in search of pukka things for her kid, founder Anna Whitehouse previously worked as the Vice Editor at Time Out Amsterdam before writing about shoes and handbags for fashion labels SuperTrash...

Andrea Grimandi

Executive Marketing Director • Unilever UK & Ireland

Andrea Grimandi is Executive Marketing Director at Unilever, with responsibility for Savoury brands such as Pot Noodle, Marmite, Knorr, Colman’s and Bovril. His main achievement in this role has been the successful Pot Noodle brand relaunch and the exciting “you can make it” campaign. Prior to joining Unilever he worked as Business Director for Out-of-home...

Steve Kato-Spyrou

Customer Experience Manager • John Lewis

Steve is helping develop (and enabling the development of) a content strategy that will utilize John Lewis’s USP’s. He has also designed the components for the componentization the John Lewis and Sky.com sites, in order to create a consistent customer experience and drive production efficiencies. Steve’s current passion and focus is creating ways to facilitate...

Graham MacFadyen

Head of Marketing & Digital Media • The British Library

A digital growth expert who was instrumental in developing the data-driven marketing culture at the Financial Times and has led the turnaround in online audience growth at the British Library. Graham’s team deals with all the Library’s web, marketing, advertising, CRM, design and market research requirements. His priority is transforming the online user’s experience. Among other projects,...

All Speakers

Head of Marketing & Digital Media • The British Library

David Wilkinson

Senior PPC Account Manager

David Wilkinson is a Senior PPC Specialist for Liberty Marketing. Dave’s career in PPC started when he joined Google itself on a graduate scheme back in 2012. Joining Liberty in 2015 from an in house role, David specialises in eCommerce and Retail. He has a passion for all things tech and data related and has helped many businesses...

Hollie Bennett

Head of Customer Marketing • Powwownow

Hollie is the Head of Customer Marketing at Europe’s fastest growing conference call provider, Powwownow. Hollie’s focus is on improving the customer experience to increase the acquisition, retention and monetisation of the customer base. Hollie started her career at Which? where she worked for 4 years in acquisition and retention roles before moving on to...

Katy Shaw

Digital Consultant

With a focus on digital marketing  Katy has worked across both B2C and B2B disciplines with brands including TopShop, Thomas Cook, Virgin Money, Brother and Hull Trains to name a few.  Since working at Code, Katy has focused on content as a speciality and has since produced content campaigns for ESF, Brother and more recently...