Contributors

Monica Karpinski

Director & Head of Content

Monica Karpinski is the Director & Head of Content for Curated Digital, as well as the founder and editor of The Femedic, the first website in Curated’s new publishing arm. In her time at Curated she has developed a signature audience research methodology that has contributed to much of the company’s growth since joining and...

Jonathan McCauley-Oliver

Digital Revenue Manager • National Rail

Olly has spent the last 18 years in and around the digital advertising business, with spells at Excite, Mirror.co.uk and Nationalrail.co.uk. He’s been witness to all the industry’s ups and downs and tried to follow the trends; programmatic being the latest. For someone for whom technological wizardry doesn’t come easily Olly is always trying not...

Anthony Leung

Social Media Manager • Pret A Manger

Anthony is responsible for Pret a Manger’s social media presence in the UK, creating content that excites customers while encouraging an honest conversation that influences the brand’s food and innovation. With nearly 10 years experience in digital marketing, Anthony now focuses on content creation and strategy and has managed social media for brands in various...

Liz Smith

Head of Marketing and Partnerships

Liz is an experienced Digital Marketer with nearly 20 years in Technology Marketing, starting out in 1997 working on the launch of Europe’s first mass-market mobile phone, the Motorola Startac and advising on the emerging trend of ecommerce three years pre dotcom crash! Liz now Heads up Partnerships and Marketing for Adestra, working to extend...

Meghan Burton

Director of SEO

Meghan is Director of SEO at Epiphany, responsible for developing the agency’s approach to SEO and heading up an incredibly smart, innovative SEO team. Epiphany takes pride in its forward-thinking, user-focused approach to SEO, with in-house abilities to create creative and engaging campaigns alongside skills in technical SEO and content strategy.

Damien Bennett

Director of Business Strategy • NMPi

Damien started his digital marketing career in 2008 as a data analyst and since then has undertaken just about every digital marketing role available, from designing and implementing paid search campaigns through to optimising onsite experience. Over the past two years Damien has worked as Director of Business Strategy at NMPi, helping to reshape the...

Stacey Golding

Marketing Director • The Telegraph Group

Stacey has 14 years marketing experience in the B2C world and has worked for Telegraph Media Group for five years in a variety of strategic partnership and marketing roles. The Telegraph has set the pace for change within the UK newspaper industry and has evolved into a multi-platform digital operation. Stacey’s primary focus is to...

Alex Saunders

Director of Digital Communications • GSK

Alex spent 10 years in marketing roles across GSK. His roles included working both on consumer products and on the parent brand itself. With digital becoming an increasingly critical part of a marketers armoury, Alex jumped at the chance to lead the global digital communications team in 2015. The last two years have been a...

Tess Mattisson

Director, European Marketing • Choice Hotels

For the last five years, Tess Mattisson’s  main focus has been to drive the digital transformation and business development with Nordic Choice Hotels, the Scandinavian master franchisee of Choice Hotels. Tess led implementation of the online focused, customer centric and insight driven marketing approach across the Nordic region and has now transferred to London to expand...

Lucy Donaldson

Digital COO & Head of Experience • Lloyd’s Bank

Lucy is a results driven digital strategy professional with 14 years’ leading the development of the digital experience, digital product strategy, roadmap planning, eCommerce, sales and digital operations in highly competitive retail markets. She has a proven ability to develop highly effective and measurable strategies to drive revenue growth, lead market innovation, increase customer acquisition,...

Ben Irons

Head of Digital Marketing • notonthehighstreet.com

Ben is responsible for developing and implementing an audience centric approach to notonthehighstreet.com’s performance and brand focused digital marketing with his remit covering traditional performance channels such as PPC, Performance Social and Programmatic Display while also connecting the CRM channels and placing the audience at the heart of their digital acquisition and retention communications.

Ewa Lascelles

Head of Digital • Hive – A British Gas Innovation

An experienced digital marketer with a proven track record of delivering exceptional results for corporations like Hive, BSkyB and Sony. Ewa’s projects have ranged from strategy development and multi-million marketing campaigns to the optimisation of ROI driven multichannel marketing plans. Having also worked on a number of products in new media (music streaming, video & games...

Chieu Cao

Co-founder & CMO • Perkbox

Before co-founding Perkbox, the UK’s leading employee and customer engagement platform, Chieu established himself as a tech marketing force to be reckon with, leading marketing initiative for some of the world’s greatest tech brands including Microsoft, Amazon and Yahoo. A consultant turned CMO, Chieu’s repertoire spans across both B2C and B2B, from SEO to social...

Sandra McDill

Managing Partner • Convertr

Sandra is a self-confessed digital marketing geek, with over 12 years experience in the industry across performance marketing, media planning and data analytics. Currently Managing Partner for Demand Generation platform Convertr she has previously worked as Chief Digital officer at 7thingsmedia, Managing Partner at iProspect and Global Sales and Client Success for Tagman. She has...

Marcin Chirowski

Global Head of SEO & Content Marketing • EF Education First

SEO Expert with 9+ years of SEO know-how & successful track record. Focusing on growing revenue from organic search marketing. Marcin has worked with UK based brands like The Independent News & Media, Ladbrokes, Kaplan (Washington Post Group), EF Education First. Currently: Global Head of SEO at EF English Live, part of EF Education First...