Contributors

Lucy Donaldson

Digital COO & Head of Experience • Lloyd’s Bank

Lucy is a results driven digital strategy professional with 14 years’ leading the development of the digital experience, digital product strategy, roadmap planning, eCommerce, sales and digital operations in highly competitive retail markets. She has a proven ability to develop highly effective and measurable strategies to drive revenue growth, lead market innovation, increase customer acquisition,...

Ben Irons

Head of Digital Marketing • notonthehighstreet.com

Ben is responsible for developing and implementing an audience centric approach to notonthehighstreet.com’s performance and brand focused digital marketing with his remit covering traditional performance channels such as PPC, Performance Social and Programmatic Display while also connecting the CRM channels and placing the audience at the heart of their digital acquisition and retention communications.

Ewa Lascelles

Head of Digital • Hive – A British Gas Innovation

An experienced digital marketer with a proven track record of delivering exceptional results for corporations like Hive, BSkyB and Sony. Ewa’s projects have ranged from strategy development and multi-million marketing campaigns to the optimisation of ROI driven multichannel marketing plans. Having also worked on a number of products in new media (music streaming, video & games...

Chieu Cao

Co-founder & CMO • Perkbox

Before co-founding Perkbox, the UK’s leading employee and customer engagement platform, Chieu established himself as a tech marketing force to be reckon with, leading marketing initiative for some of the world’s greatest tech brands including Microsoft, Amazon and Yahoo. A consultant turned CMO, Chieu’s repertoire spans across both B2C and B2B, from SEO to social...

Sandra McDill

Managing Partner • Convertr

Sandra is a self-confessed digital marketing geek, with over 12 years experience in the industry across performance marketing, media planning and data analytics. Currently Managing Partner for Demand Generation platform Convertr she has previously worked as Chief Digital officer at 7thingsmedia, Managing Partner at iProspect and Global Sales and Client Success for Tagman. She has...

Marcin Chirowski

Global Head of SEO & Content Marketing • EF Education First

SEO Expert with 9+ years of SEO know-how & successful track record. Focusing on growing revenue from organic search marketing. Marcin has worked with UK based brands like The Independent News & Media, Ladbrokes, Kaplan (Washington Post Group), EF Education First. Currently: Global Head of SEO at EF English Live, part of EF Education First...

Erik Luhr

Head of Data & Insight • iProspect

Erik works as Head of Data & Insight at iProspect, where he is primarily responsible for analytics. Together with his team he supports large organisations in terms of analytics, conversion, optimisation, data visualisation and tools. iProspect are global leaders in performance marketing. Erik has worked for over six years at iProspect and during this time...

John Barham

Head of Paid Media

John brings to the ROAST team a wide knowledge of all things Paid, how these channels best work together, and how advertisers can maximise their success in these areas. His digital career began nearly 10 years ago as a PPC Account Executive working across clients such as British Gas, John Lewis, Swiftcover, and the BBC....

Gavin Laugenie

Digital Strategist

Gavin Laugenie is a veteran in the email marketing industry. After a stint in New York to setup dotmailer’s customer success division, Gavin has joined the companies thought leadership team and is a keen blogger and speaker. He has worked closely with organisations in both the B2B and B2C sectors such as EDF Energy, British Cycling,...

Lyle McCalmont

CEO • Leighton

After working his way up from the bottom rungs of the business, Lyle McCalmont is the CEO of tech business Leighton; the digital transformation company. Leighton manage, design, develop, test and deliver incredible, user-friendly digital solutions. They put customers at the heart of everything they do to deliver award winning digital experiences.

Oliver Gunning

CMO • Your Golf Travel

Oliver had over 10 years’ experience as Head of Marketing for one of the UK’s most successful travel start ups, Your Golf Travel, before becoming CMO in 2019. As a Premier Partner and Growth Engine Ambassador for Google, his works spans multiple channels, seeking efficiencies and opportunities within a niche market.

Kath Pay

CEO & Founder • Holistic Email Marketing

With over 18 years email marketing experience Kath Pay lives and breathes email marketing. Regarded as an industry thought leader, she is one of the World’s Top 50 Email Marketing Influencers (Vocus, 2014) and is recognised as one of the UK’s leading Email Marketers and heads up training for Econsultancy on Personalisation and Email Marketing.

Rich Coggin

Creative Partner • Spinnaker London

Rich has been in the advertising industry for the last 24 years and has worked with some top notch agencies and clients and won a host of awards along the way. He’s Creative Partner at Spinnaker London where he leads the charge in what they call ‘The Art of Conversation’ for digital, social & content marketing....

Jonathan Lewis

Head of Digital and Partnership Innovation • Channel 4

Jonathan is responsible for driving Channel 4’s industry leading commercial innovation and digital revenue growth through its award-winning data strategy and integrated marketing partnerships. He oversaw Channel 4 becoming the first European broadcaster to launch programmatic buying on its TV on-demand platform, All 4; the launch of the Premium Video Ad Xchange (PVX) enabling advertisers...

Jeremy Waite

Chief Customer Officer • IBM iX

Jeremy Connell-Waite is Chief Customer Officer for IBM iX. Jeremy travels around the world talking to executives about consumer trends, digital transformation, AI and the future of cloud computing. He is also an IBM ambassador who helps companies combat climate change through the use of technology. He has been voted the most influential person on...