Contributors

Pete Whitmarsh

Head of Paid Media

Pete leads our PPC and programmatic teams, working on a variety of national and international clients across many different sectors. He leads the team that won Best Large PPC Agency at the US Search Awards at Pubcon 2017. Pete provides strategic direction for the team and works with clients to drive value from their paid...

Henry Barshevsky

Head of Strategy • DanDan Digital Ltd

Henry got into digital marketing in 2005 by creating the first search-marketing agency in the Baltic States. During those 12 years, his key experience has been in Paid Search, Analytics, Facebook Marketing and Re-Targeting. He has managed campaigns for both small SME clients i.e. a local taxi company, as well as several PLCs including FTSE...

Rob Walk

Founding Partner • Digital Innovation Group

Rob has been deeply ingrained in the digital scene since the early 90s and is behind many pioneering initiatives in the UK including starting the first internet recruitment service back in 1996. Since 2009, Rob has been bringing companies together into the Digital Innovation Group, which is now the UK’s leading independent technology and communications...

Sophie Crosby

Leader in Marketing, Data, Technology, Transformation

For over 25 years, Sophie has been involved in Marketing; building digital customer experiences, delivering innovation and growth through data transformation. Sophie’s passion is to help companies unlock business value from their customer data, leveraging  new technologies, focussing on clearly articulated business benefits. A compelling and confident public speaker, she uses the power of storytelling to...

Giovanni Gribaudo

Group Head of Digital Marketing • Nomad Foods Europe

Giovanni is a digital marketing communications professional, with extensive in-house and agency experience. He has developed and successfully led many brand strategy and digital innovation campaigns and programmes. Giovanni is known to be a strategic yet creative thinker, self-starter and strong influencer at senior management level, with commercial acumen and political awareness.

Sam Silverwood-Cope

Co-Founder and CMO • Pi Datametrics

Sam is Co-Founder and CMO of Pi Datametrics a Content Performance platform. He has worked in strategic marketing for 20 years across advertising and digital performance helping global businesses increase their brand visibility. Sam was on the BAFTA judging panel for best use of digital in TV, and is currently on the Editorial Board for...

Sara Gordon

Brand & Creative Director • Bloom & Wild

Sara’s background consists of a combination in psychology, brand planning, technology and digital marketing. Her experience has taught her that understanding customers–how they think, buy, and interact with products and services is one of the most important insights that can guide business strategy. She works to make businesses even more successful, with the help of research,...

Jonathan Pay

Consultant • Holistic Email Marketing

Jonathan is the worlds first second-generation email marketer. 12 years in the industry has given him a huge range of experience, including designing, coding, and delivering campaigns, post-campaign reporting, and review, and project consultation. He has also worked across the industry for an ESP, agencies, an ecommerce SaaS solution, and as a freelance email marketer.

Natalie Johnson

Head of Sales • Phrasee

Dealing with email marketers for over 7 years has allowed Natalie to understand how best to optimise CRM performance. After working for one of the UK’s largest ESPs as Head of Sales, Natalie opted to join the Phrasee team to specialise in AI and the email marketing journey. When Natalie isn’t advising leading brands on...

Lauren Spearman

Head of Brand Advocacy • MADE.COM

Lauren has been working in digital advertising and marketing for over 10 years. Starting her career in Manchester working for Sky Media selling TV sponsorship, the lure of London soon pulled Lauren down to the big smoke where she transitioned to the world of digital advertising. After a small stint working for a influencer agency start up, she...

Sophie Moule

Head of Marketing • Pi Datametrics

Sophie Moule is Head of Marketing at Pi Datametrics. Prior to this, her background was in ecommerce, where she held the positions of Acquisition Marketing Manager and Search Manager at Clarks. With expertise across multi-channel marketing and attribution, Sophie enables clients to realise the power of search data for carving a digital strategy which both...

Tom Ollerton

Innovation Director • We Are Social

Tom’s career in digital marketing has taken him from mobile through all aspects of digital and found him in his natural home at the socially led creative agency – We Are Social. Tom is the innovation lead on the Samsung, YouTube, First Direct, HSBC, Ballantine’s and Domino’s accounts. Tom’s role is to explore what is...

Tom Wright

Head of Trading • Tomorrow TTH

Tom Wright is responsible for overseeing Tomorrow TTH’s Trading Desk. This involves setting top down strategy, the management of the Trading Team and the orchestration of tech partners into their Adgnosis ad stack.

Simon Chapman

Senior Solutions Architect • Acquia

Senior Solutions Architect at Acquia in the UK – Leader in CRM, personalisation, multi-channel marketing and customer experience. Previously delivered successful customer engagement strategies using personalisation, recommendations, and engagement strategies built around commerce for customers such as BMW, Rapha, Sennheiser, The Entertainer and House of Fraser.