Chris Chalmers

Senior Director - Digital Marketing, Content, Social and CRM

ASDA

Chris started his career in automotive marketing before moving into grocery retailing, joining Tesco in 2007. This move provided him with a foundation in retail eCommerce at scale. Since then he has built a specialism in digital marketing and CRM, leading key digital change programmes for Jet2.com, the low cost airline,  and most recently leading the digital and CRM strategy for Asda.