Contributors

James Monaghan

Client Services Director • Kinase

James grew up in Somerset, and began his digital career creating the first PPC department for a training company. Since joining Kinase in 2016, he has developed specialisms in analytics and geo testing, bringing his strategic approach to connect channels to true business KPIs. He currently brings his ability to transform performance across Kinase’s portfolio...

Jon Mowat

Managing Director • Hurricane Social

Jon Mowat is the founder and MD of Hurricane, an award-winning video marketing agency helping businesses to tell their brand stories with the right video strategy. With decades of experience in the industry, Jon previously produced documentaries for the BBC, and now turns his expertise to create video content to meet clients’ business objectives. As...

Sabrina Duda

Head of User Experience

Sabrina has over 25 years of experience in user research. She is an Accredited UX Professional with an MSc in Psychology (Engineering Psychology, Cognitive Ergonomics & Computer Science). Sabrina co-founded one of the first UX agencies in Germany and served as managing director and partner for over 12 years. Since 2015, she has been living...

Paul Swaddle

Co-Founder • Pocket App

A self-confessed ‘gadget geek,’ Paul has been working at the leading edge of mobile technology for over 20 years. He co-founded Pocket App, a leading UK independent app developer, in 2011 to bring the creative and technical development elements of mobile technology together under one roof, leading the company as CEO. Under Paul’s leadership, and...

Simon Swan

Media & Ecommerce Director • Karo Healthcare

Simon is a forward-thinking marketing leader with a proven track record spanning enterprise brands and high-growth startups. Known for pushing boundaries in digital marketing, brand storytelling, and customer experience. Whether leading cross-functional teams, designing high-performing campaigns, or exploring emerging channels, his approach is rooted in clarity, experimentation, and impact. Beyond campaign strategy, Simon regularly shares...

Hannah Spicer

Founder • Hannah Spicer Consulting

Hannah Spicer is a seasoned Email Marketing Consultant and founder of Hannah Spicer Consulting Ltd. With over 20 years of hands-on experience, she specialises in helping premium and luxury eCommerce brands, including Harvey Nichols, Kurt Geiger and This Works, boost revenue and customer loyalty through expertly crafted email automation and CRM strategies. Her practical, data-driven...

Alex Jupp

Client Partnerships Director • Juice

Helps brands kick off their journey with Juice, setting the foundation for brave and creative collaborations. With years of experience crafting standout campaigns for TV and social media, Alex has worked with high‑profile clients such as Bupa, BMW, and the World Food Programme, ensuring their campaigns deliver results around the world.

Amars Mehmi

Chief Client Growth Officer • Juice

Amars was a client at BMW before joining to drive growth in the agency. With over 20 year’s experience in automotive, product and sales, he leads the automotive accounts. A passionate innovator, he expertly the connects the dots to deliver impact for our clients.

Amy-Short White

Digital Marketing Lead • H Samuel

Amy-Claire leads performance marketing at Signet Jewellers’, working across its UK brands, Ernest Jones and H. Samuel. With 15 years in retail, working for well-known brands like M&S and L.K.Bennett, she specialises in customer acquisition and digital transformation. Her passion? Blending smart tech with customer-centric strategy to deliver real growth.

Simran Harichand

Paid Media Lead • Hallam

Simran works across various networks, including Google Ads, Meta, & LinkedIn. Originally from Pakistan, Simran moved to the UK to pursue her Masters in Marketing after working for a year in sales. In her role, she brings her theoretical background of Marketing and her Sales experience to the table, and uses her knowledge to deliver...

Suzie Oakford

Managing Director • Oban International

Suzie is the Managing Director at Oban working across the client services, new business and project management teams. She joined Oban in 2018. Suzie has over 15 years Digital Experience having previously worked at Rakuten Marketing, iCrossing and Fresh Egg. She has led digital strategy across a variety of clients including Hilton Hotels and IFS.

Suzanna Chaplin

CEO • ESB Connect

Suzanna is CEO of esbconnect, a role she assumed when she led a management buyout of the company in 2003, after almost nine years with the firm. Since then, she has transformed esbconnect from a legacy email marketing company into a strategic data and technology business that’s helping brands overcome today’s marketing challenges, while remaining...

Christina Minshull

CEO • The Brand Audit

Christina is the CEO of The Brand Audit, helping CEOs, Founders & Execs transform influence to impact through personal brand strategy. A storyteller with a spreadsheet mindset, she has nearly two decades of experience leading high-performance Brand, Social, and Digital Marketing teams at global corporations like EY, LinkedIn & WestJet. Christina is passionate about helping...

Sophie Fell

Head of PPC • Liberty

Sophie brings a decade of paid media experience, having managed in excess of £150 million in ad spend for brands such as LinkedIn and Vue Cinemas.​ Sophie leads PPC strategy and heads up the team with a focus on fostering a culture of curiosity and accountability.​

Alex Murphy

Co-Founder • Liberty

Alex Murphy is co-founder of Balance, the financial services division of the Liberty Marketing Group. He has a rich background in marketing leadership, formerly the Marketing Director at Admiral and the Head of Performance and Digital at Go Compare. With over two decades of digital marketing expertise, he integrates the timeless principles of traditional marketing...