Contributors

Ben Carter

Marketing Director • notonthehighstreet.com

Ben is Marketing Director of notonthehighstreet.com, one of the UK’s fastest growing ecommerce businesses. He’s responsible for developing and executing the marketing strategy across all paid, owned and earned channels as the company embarks on its next phase of growth. Prior to joining notonthehighstreet.com, Ben was Digital Director at Betfair. He co-wrote the UK’s first guide...

Georgina Parnell

Lead Account Executive • Twitter

Georgina jumped straight from university into a career in media and technology. Starting at Haymarket Publishing selling advertising across several magazine titles, then onto the Guardian newspaper and  the recruitment advertising team. She joined Channel 4 in 2006 to work with digital and TV clients on the launch and development of 4 on Demand. Developing...

Dan Spicer

EMEA Community Lead • Hootsuite Media

Dan heads up the EMEA community team at Hootsuite—the world’s most widely used social relationship platform. With over 11 million users worldwide, Hootsuite allows businesses and organisations to collaboratively execute social media strategies across multiple social networks from one secure, web-based and mobile dashboard. Dan has experience in growing and nurturing communities, executing strategies and...

Chris Clapham

Managing Consultant EMEA • IBM Marketing Cloud

Chris is an Account Director at Silverpop, an IBM company, where he leads three months+ strategic services engagements for Silverpop’s Enterprise clients, helping them to leverage the power of behavioural marketing automation. Chris has 10 years of experience in marketing with a strong focus on digital and has worked in marketing roles client side, agency...

Ruud Verdellen

Associate Director • Stream:20

Ruud has an extensive knowledge of all things digital. He’s worked at Unibet and Betfair, launching affiliate partnerships, handling sponsorships and partnerships with a number of European football teams and managing and optimising PPC, display and affiliate campaigns. He’s managed two campaigns which earned nominations for eGaming Review Award – the most recognised award in...

Sadie Arnold

Email Marketing Manager

Sadie Arnold joined the Genie family in 2013 as Email Marketing Manager. With several years in the online marketing industry under her belt, working for big brands such as The AA and multi-award winning games studio Jagex, she bought her love of email and tea to Genie to drive their email strategy into the next...

Steve Henderson

Head of Deliverability • Emarsys

Steve manages the Emarsys global deliverability team, is Vice Chair of the UK DMA Email Council, and chairs the Council’s Legal and Deliverability hub. With the DMA, Steve co-authored the Email Metrics and Email Deliverability guides. With a background of over 15 years in software development, he has spent the last decade specialising in email...

Michael Briggs

Head of SEO & Content Strategy • Skyscanner

Michael is the Head of SEO at Skyscanner where he’s responsible for SEO and content strategy on a global basis. Michael’s worked across some of the world’s largest bluechip sites in a range of agency environments. In his role at Skyscanner he gets to indulge his love of tech, content and understanding what users and...

Richard Foulkes

Digital Marketing Consultant

Richard is Digital Marketing Consultant at Liberty Marketing. There he’s responsible for managing and coordinating SEO campaigns for a range of Liberty’s clients. He lives and breathes SEO and enjoys the fast paced, ever-changing environment. A highlight for Richard last year was being featured on Moz, a huge SEO resource for all marketers.

Andy Walker

Head of Sales & UK Marketing Director • Innometrics

Andy has a background in software, having run European-wide account management teams for Omniture and managed Adobe’s media agency partners. He is now Head of Sales and UK Managing Director for Innometrics, provider of Profile Cloud – the first real-time Customer Profile Platform. A passionate technophile and keen follower of the internet of things, he...

Maria Pavlou

Digital Communications Officer • Tate London

Tate is at the forefront of museums and galleries in the UK in its innovative use of digital marketing media. Maria’s focus lies in attracting new audiences for Tate and taking digital strategy in the new direction of content sharing outside owned channels. She also looks after Tate’s marketing to international audiences. Maria joined Tate...

Aaron Suppel

Global Vice President of Digital Strategy • Tahzoo – SDL

As the Global Vice President of Digital Strategy at Tahzoo, a customer experience agency, Aaron leads Global 1000 companies through complex digital transformations. He leads Global Digital Strategy teams and UX teams that are driven by customer insights. Most recently he led an international effort to launch Amex’s digital transformation strategy in 60+ markets and...

Nicola Green

Director of Communications & Reputation • Telefónica O2 UK

Nicola Green became Director of Communications and Reputation in January 2012 having spent eight years as Head of PR for O2. She directs all of Telefonica UK’s PR, internal communications, public affairs, campaigning, strategic media relations as well as managing social media activity in both the UK and Europe. Nicola successfully helped establish the O2 brand...

Oliver Jaeger

Vice President Global Marketing & Communications • e-Spirit

Since March 2009, Oliver has been responsible for drawing up and implementing the global e-Spirit marketing strategy. All internal and external communications activities, event management and partner marketing are also anchored within his area of responsibility. e-Spirit, the manufacturer of the content management system FirstSpirit™, is a leader in the field of WCMS. Well-known companies...

Chantal Moore

Senior Affiliate Consultant • Stream:20

Chantal is a Senior Affiliate Consultant at Stream20, a performance-driven digital marketing consultancy with a focus on innovation and insight. Her digital career started in 1999 working for a leading online gaming provider. She has managed many affiliate programmes including Match.com and Skype and also headed the affiliate department for Media Contacts, working with various...