Contributors

Tony Macpherson

Chief Operating Officer • The Email Factory

Tony has worked in email marketing since 2000 and has over 35 years experience in sales, marketing and financial services. As co-founder of three successful email marketing companies, he has helped hundreds of organisations increase revenue through the creation of and improvements to their email communications. Tony has also co-authored The Essential Email Guide and...

Dan Taylor

Partner & Head of Technical SEO • SALT.agency

Dan Taylor is a recognized SEO professional, having worked with a number of companies in strategically helping them increase their organic market visibility and overcome technical challenges. Having consulted and worked with companies like Cloudflare, Proton, and China Southern Airlines, Dan has been featured in the leading SEO publications (Search Engine Land & Search Engine...

Rosa Mitchell

Business Director • connective3

With over ten years’ experience in digital PR and content creation, Rosa oversees the hugely successful digital PR offering at connective3, managing a large team of creative professionals. In her career, Rosa has worked across a variety of different projects, from stand-alone campaigns to long-term strategic roadmaps, for brands including Nike, Manchester Metropolitan University, Stena...

Jamie White

Group Head of Organic Search

Jamie has worked in the SEO industry for over 12 years in a variety of roles, and has led campaigns for leading brands such as Boohoo.com, GoPro, Oasis-Warehouse and Unite Students. He loves problem solving and seeing the eventual impact of SEO work being implemented on a site. He’s now Group Head of Organic Search...

Alvin Gunputh

Head of Social • Thredd

Alvin has over 12 years of experience working in social media marketing, strategically growing brand awareness and engagement amongst social communities, as well as training in-house teams to become more effective in social selling and enhancing C-suite personal social branding. Alvin has worked across various B2C and B2B brands such as Liverpool Victoria and P&O...

Elliot Myers

Founder & Director • T.A.M.A

£100M in sales made for brands and counting. Former Head of Affiliates at Gymshark Elliot Myers is on a mission to help brands make Affiliate Marketing valuable and has helped the likes of Google, Founders Factory, and Reiss increase new customer sales and incremental revenue over 5 years as a consultant.

Janis Thomas

Managing Director • Look Fabulous Forever

Janis is an expert in driving digital marketing to deliver increased revenue and profitable growth in ecommerce and subscription businesses. She has grown diverse brands from Birchbox to Playboy. She has held senior consumer marketing roles in ecommerce, digital media and entertainment businesses. She is now responsible for leading ecommerce and marketing at Look Fabulous Forever, the innovative...

Ben Wood

Performance Director • Hallam

Ben Wood is Director of Growth & Innovation at international digital marketing agency, Hallam. With over 15 years of digital marketing experience, Ben has helped establish digital functions at FTSE100 companies and oversees digital strategy across Hallam’s entire client base. Ben is a guest lecturer in digital marketing at Nottingham Trent University. A highly respected...

Emily Maddox

Digital Growth Manager • Insider

Emily is an Digital Growth Manager at Insider, working alongside digital leaders from some of the world’s most recognizable brands. With more than 5 years experience working for brands like L’Oreal, Le Crueset, Tropic Skincare and Samsung, Emily has a track record in helping businesses achieve their business goals…with a little help from Insider.

Sarah Clarke

Strategy Director • UM

Passionate about all things media, Sarah is Strategy Director at UM, focused on building brand experiences that genuinely resonate with consumers through all manner of online and offline mediums. Sarah is a creative disruptor, who uses behavioural science and core psychological principles to produce smarter and more effective data-driven marketing campaigns.

Genie Jones

Knowledge Graph Manager • InLinks

Genie manages the InLinks knowledge graph and talks about all things Entity SEO. She has a degree in Language, Culture and Communications and loves looking at how a deeper understanding of knowledge graphs can improve most areas of online visibility.

Nikki Goodman

Senior SEO Manager • Sleeping Giant Media

Nikki is the Senior SEO Manager at Sleeping Giant Media. With over 11 years of expertise, driving online success for businesses across a range of sectors, Nikki prides herself on her data-driven approach to SEO. A fluency in CMS systems and analytics tools allows Nikki to find actionable insights for clients, optimising for maximum results....

Yoann Pavy

CMO • Nude

Yoann is part of the founding Nude team, a start-up that will help millions of people achieve life’s financial goals all in one app. An expert in growth marketing and building communities, in the last 10 years he has directly managed 8 figure marketing budgets. An advisor for tech start-ups, a mentor for young marketers,...

Thor Thomsen

Head of Partnerships • TwentyThree

Thor has 15+ years experience in the performance marketing industry working with business developments on a global scale, partnerships and strategy. He is currently heading up the Partnership department with TwentyThree, Europe’s leading webinar and video marketing platform.