Contributors

Gianfranco Cuzziol

Founder • CR(M)BA

Gianfranco has over 25 years’ experience in CRM & Personalisation. Brand side he led CRM & Personalisation for the Natura & Co group including the 4 iconic brands: Aesop, Avon, Natura & The Body Shop. Prior to his Group role he was responsible for Global CRM at Aesop where he transformed the brand’s capabilities in...

Perla Bloom

Global Comms Planning, Senior Manager • Expedia Group

Marketing strategist at the intersection of creativity, culture, and tech — blending brand innovation and comms planning to create experiences people actually care about. Perla turns smart ideas into high-impact, cross-channel campaigns that make budgets go further.

Clara-Marie Eloy

Global Social Media Manager • Revolut

Clara drives content for the 2.5M audience of Europe’s most valuable start-up. Clara specialises in tech start ups and has helped brands cut through the noise, scale their presence, and connect with the right audience for over 10 years.

Sarah Hay

Account Director, Social & Influencer • Team Eleven

Heading up our social & influencer team, Sarah brings over 12 years of marketing experience to her role. Digital marketing is her calling, from cutting her teeth in the early days of SEO & PPC and delivering exceptional brand campaigns across YouTube and web, to now driving world-class social and influencer content for global brands...

Bee Patel

Marketing Director • IDR

Marketing and communications leader with 17+ years of global experience turning brand reputation into measurable revenue. She drives high-impact, reputation-led strategies that build brand authority, accelerate pipeline, and convert visibility into commercial growth. Known for crafting bold, distinctive brand narratives, Bee blends storytelling, digital innovation, and demand generation to elevate market presence and win client...

Rachel Glynn

Fractional Digital Director

Rachel is a high-energy digital leader with deep experience driving eCommerce, D2C and customer-lifecycle strategies across high-street retail, luxury fashion and lifestyle brands. She specialises in profitable, customer-focused digital performance, spanning marketing, trading and cross-functional strategy. Known for her people-first leadership, mentorship and collaborative style, Rachel has built and empowered multi-disciplinary teams while accelerating digital...

Vladimir Pronin

Principle Product Manager • Holland & Barrett

Vladimir Pronin is principle product manager at Holland & Barrett, driving the app-first transformation that enables the brand’s mission to add quality years to life for over 100 million customers. With 14 years of experience in IT, he blends technical depth with thoughtful product leadership to create scalable mobile app experiences. Passionate about product development...

Ashley Liddell

Co-Founder • Deviation

Ashley is Co-founder of Deviation | The Search Everywhere Agency, a search-marketing strategist with a creative approach championing ‘Search Everywhere’ – Integrating technical foundations, search fundamentals, social-seo, and digital PR to drive brand visibility, share-of-search, and community growth across platforms.

Mike Fantis

VP, Managing Partner • DAC Group

Mike has over 20 years’ experience in the marketing industry and across multiple markets. His knowledge spans blue-chip brands in every major vertical and he now develops measured media strategies for brands including Tiffany & Co., David Lloyd Clubs, NetJets, Center Parcs, Virgin Media and more whilst ensuring high performance across the company’s client portfolio....

Charlotte Deacon

Client Services Director • Oban International

Charlotte is Client Services Director at Oban and leads the Oban Data team. She has over a decade of experience in helping ambitious brands of all sizes grow both in the UK and internationally. As the media landscape continues to evolve and fragment across markets, she helps brands navigate this complexity by building strong, future-proof,...

Davina Dunlea

CEO • CRATE

Over 20 years of strategic digital media planning and buying across global brands, Davina is CEO of CRATE, a London based digital agency that combines both brand and direct response KPIs to deliver humanised technology-driven strategies. Specialising in Display, Native, Social, Search, Connected TV, Audio and Out of Home.

Miracle Inameti-Archibong

Insurance Product Marketing Lead • John Lewis Partnership

Miracle is a Product Marketing Lead at John Lewis Finance with over a decade of experience helping Global and National brand increase their visibility.  She brings a strong commercial acumen, natural drive, and passion for people to her work. She has contributed to events, webinars, and publications from Brighton SEO, MOZCON, SMX, Search Engine Land,...

Nick Roche

Head of SEO • Itineris

Nick leads organic strategy for clients across the professional services and education sectors, helping brands in education and law achieve measurable growth. With a career spanning top agencies and global brands including WeWork, Dentsu, and Blue Array, Nick has built his reputation on blending technical expertise with commercial insight. Passionate about staying ahead of search...

Nicola Simmons

Communications Consultant

Nicola Simmons is a communications strategist with over a decade of experience helping world-leading brands build influence, credibility, and connection with audiences. Having led both client-side and agency teams, Nicola specialises in integrated communications— blending partnerships with PR, content, and paid media to deliver cultural impact. Her career spans senior roles at global brands like...

Richard Wall

Marketing Campaign Manager • Spotler

Richard is a tech marketer with 11 year experience targeting the SME space. Before finding his home in marketing he worked in both Sales and Recruitment in the B2B sector. His role at Spotler centres on creating content and running lead generation campaigns. He loves testing campaign ideas, the wackier the better.

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