Contributors

Jess Evans

Head of Partnerships • Phrasee

Jess Evans, Head of Partnerships at Phrasee, works with Phrasee’s clients to advise them on technology adoption and deployment. She also ensures that Phrasee is the number one AI-powered copywriting option for the world’s leading agencies. After working for one of the UK’s largest ESPs, Jess opted to join the Phrasee team to specialise in AI and the email...

Tom Barker

Head of Digital • National Trust

Tom Barker has gone from an ad man at agencies WCRS and Wieden+Kennedy working on multi-award winning campaigns for the likes of Nike and Honda to a digital whizz in corporate America and Microsoft’s global marketing team. Since joining the National Trust he’s overseen the delivery of a new responsive website, mobile app, holidays and ecommerce...

Alexandra Mocanu

Partnerships Account Manager

Alexandra Mocanu has a passion for marketing and with over five years of experience across social and email, she has a unique take on the ever-changing world of marketing technology. As Partnerships Account Manager at Upland Adestra she works with agency partners like More2, Blueberry Wave, Karmarama, Fat Media and many others to ensure their...

Diran George

Solutions Consultant • Selligent Marketing Cloud

Diran George is a trusted Solutions & Technology Advisor for Digital Marketers and Solution Selling specialist. His focus is on Strategy & Digital Optimisation and helping marketers to deliver an optimised omni-channel Customer Experience.

Lorna Gill

Marketing Manager • Adthena

Lorna Gill is a B2B marketer with experience across a wide range of marketing roles in fast-paced, start-up environments, including two tech track 100 companies. With experience working with internal customers, Lorna is passionate about translating technical information into stories through direct, digital, and key channel partners.

Mikael Boecasse

Head of Technical Operations • Tomorrow TTH

Mikael Boecasse is responsible for the setup and maintenance of critical campaigns, whilst operating between Adserver, DSP, DMP, and creatives technology. He also has gained a deep understanding of how agencies, publishers and brands can maximise the opportunities of programmatic data and digital within their businesses. Whether this is for display, search or social.

Steven Plummer

Head of SEO • Absolute Digital Media

Google Analytics IQ and Google Adwords Fundamentals qualified, Steven Plummer has spent the last seven years developing his understanding of search engine optimisation at Absolute Digital Media. Whilst he is proactively involved with ensuring that the team of Account Managers are delivering to our client’s expectations, Steven can also be found liaising with new business...

Erika Hakala

Growth Marketing Lead • Onfido

Erika is a revenue marketing professional with a strong background in expanding reach through lead and demand generation. She has experience in helping B2B tech companies scale and land in new markets such as Nordics, United States, UAE and France. Erika now heads up European Growth Marketing at Onfido.

Paul Fennemore

C Suite Level Digital Transformation and Customer Experience Consultant • Sitecore

Paul Fennemore is a C-Suite Level Digital Transformation and Customer Experience Consultant at Sitecore, and an Associate Lecturer in Digital Marketing at Oxford Brookes University. Paul has an MSc with Distinction in Digital Marketing from Oxford Brookes University.

Georgia Barry

eCommerce Strategist • Vaimo

Georgia Barry is an eCommerce Strategist at full-service, eCommerce digital marketing agency Vaimo. Having worked for two of the largest retailers in South Africa, Georgia has gained invaluable insight into how consumers engage with retail brands through all channels, and what turns them into lifelong customers. She is am passionate about digital analytics and using new tools and...

Holly Payet

Planning Manager • Edit Ltd

Holly Payet has built up over five years of experience in a wide spread of industries ranging from financial services, education technology and digital advertising. Client side Holly has managed all things marketing including brand strategy, events and campaign planning. Since moving agency side, she specialises in CRM and is passionate about delivering impactful data-driven...

Hanifa Dungarwalla

Group Digital Marketing Manager • Bauer Media UK

Hanifa Dungarwalla is this Group Digital Marketing Manager at Bauer Media UK. Hanifa has a wealth of digital marketing experience with over 12 years in the industry spanning a range of sectors including ecommerce, White Goods, FMCG and Publishing. She currently heads up the digital marketing team for subscriptions at Bauer Media UK – where innovation...

Daniel Gold

Head of Research • House of Kaizen

Daniel Gold is the Head of Research at House of Kaizen, a digital marketing agency spearheading performance optimisation. Daniel is a user and consumer research professional who works end to end (from pitch to insights delivery) and is proficient in 15 research methodologies, consumer psychology, decision making science, and AI. 

Garry Lee

CEO

Garry Lee is CEO at RedEye and is driven by the goal of having the best team combined with the best products and services that will drive maximum revenues for RedEye’s clients. Garry has spent over 15 years in online marketing and optimisation, previously being responsible for account management teams, product departments, technical divisions, and the...

Jake Potter

Head of Social Media • Colt

Jake Potter is the Head of Social Media at Colt Technology Services. Joining the business in 2017, Jake forms part of the Brand and Digital Team and leads the global social media strategy, paid social, and social selling framework, designed to enable salespeople with the skills they need to transform online relationships into sales. Prior...