Contributors

Chris Mellish

Managing Partner • Blackbook London

Chris has over 20 years’ experience delivering digital solutions for some of the biggest brands in the world. His work has covered delivering large-scale digital platforms to award-winning creative campaigns. Before Black Book he was the CEO of Razorfish in the UK.

Richard Summers

CEO

Richard is an internationally awarded marketer and scientist who condensed two decades of experience and ideas into the creation of CrowdCat, a data driven adtech platform, in January 2014. Since its inception Crowdcat has had meteoric success delivering massive ROI increments for market leading organisation. As CEO, Richard drives his organisation to continuously reinvent the...

Claire McArthur

Head of Communications & Digital • MND Association

Claire is a digital expert with extensive editorial and technical experience. At MND Association Claire has developed and leads the digital strategy. Working closely with her fundraising colleagues Claire has helped digitise the offline fundraising activity. The Ice Bucket Challenge has become one of the highlights of her career and pushed the charity’s digital channels...

Alex Simonson

VP SDL Campaign Management & Analytics EMEA • SDL

Alex has over 20 years’ experience of working with clients, agencies and marketing service providers in delivering data based customer engagement solutions that deliver demonstrable ROI across a wide variety of vertical markets. In the increasingly complex world of customer engagement, Alex currently heads up the Campaign Management & Analytics Team and is responsible for...

Trenton Moss

Director and Founder • Webcredible

Founder and Commercial Director at Webcredible, Trenton is one of the most recognised names in the user experience industry and is a regular public speaker on the topic. He’s passionate about what he does and his work has been published and endorsed on more than 100 websites and in numerous offline magazines and newspapers, helping...

Ollie Lloyd

CEO

After a successful international career with Unilever, and launching his own marketing consultancy, Ollie co-founded Great British Chefs in 2009, the fastest growing food website in the UK which showcases over 100 of Britain’s greatest chefs, nearly 3,000 of their recipes, has over 1.3m social media followers and gets 1.1m visits a month. In 2015, he launched...

Jake Dubbins

Managing Director

Jake is Media Bounty’s Managing Director and Co-founder. He is a passionate believer in delivering first-class marketing campaigns that challenge the big global agencies on creative, results and price. When he isn’t working, he enjoys surfing and trying to influence the musical tastes of his two-year-old son.

Sophie Rayers

Director of Marketing, EMEA & LATAM

Sophie is a highly experienced B2B marketing professional, with extensive knowledge of both the digital marketing and digital media landscapes. She has over seven years’ marketing experience including prior roles in global product marketing and field marketing at Quest Software (now Dell Software Group) and Webtrends. Sophie holds a Bachelor of Arts degree in Law.

Pete McGarr

Managing Director • icuc.social

Pete is a digital media and brand expert and Managing Director of Tempero – one of the world’s leading social media management companies. His previous roles were both as a strategist and Business Director at digital creative agencies Good Technology, Agency Republic and Work Club. He has a proven track record in conceiving digital brand...

Jonathan Whiteside

Co-founder

Jonathan is Principal Consultant at Building Blocks. He co-founded the agency seven years ago, having worked in digital agencies for the past 14 years. In this time he has helped clients around the world including GE Lighting, Regus, Goodyear, E&Y and Alitalia. Jonathan’s main job is to help organisations become more efficient and effective by...

Danielle Woolley

Head of Customer Success

Danielle has over 10 years’ experience working in digital marketing both client and agency-side. She has worked with clients across a wide range of industries including (most recently) UBM, Incisive Media, Oxfam, Evans Cycles, Truprint and Long Tall Sally, helping them maximise ROI from their digital marketing programs. As Customer Success Manager at Adestra, Dani...

Joe Friedlein

Director • Browser Media Ltd

Joe Friedlein is the founder and MD of Browser Media, a UK based inbound marketing agency. Having been involved with digital marketing since the “new media” days, Joe has been at the coal face of search marketing for much longer than he would like to admit. A lifetime advocate of doing it properly rather than chasing...

Richard Baxter

CEO

Richard founded Builtvisible in September 2009 and has watched it grow from a one-man consultancy into an agency sprawling over three floors of a town house in the heart of Shoreditch, London. Having begun his career in search in 2003, Richard has worked in highly competitive verticals, such as travel, finance and ecommerce. His deep...