Contributors

Carol Howley

Global Marketing Manager - B2B & Partners

Carol currently leads Skyscanner’s Corporate Travel Management tool TravelPro. She is responsible for organising the marketing team to build growth with a mission to test, track, measure and redesign products and campaigns to drive success. Alongside traditional marketing, advertising and PR, her and her team are obsessing with A/B tests, landing pages, virality factors and...

Chieu Cao

Co-founder & CMO • Perkbox

Before co-founding Perkbox, the UK’s leading employee and customer engagement platform, Chieu established himself as a tech marketing force to be reckon with, leading marketing initiative for some of the world’s greatest tech brands including Microsoft, Amazon and Yahoo. A consultant turned CMO, Chieu’s repertoire spans across both B2C and B2B, from SEO to social...

Carl Hallam

Head of SEO & Content • eHarmony

As Head of SEO & Content, Carl is responsible for SEO, Content and Social media strategy and activation across UK and Ireland. Having recently played a big role in eHarmony’s ‘love captured’ campaign, Carl will share some of the key learnings that have impacted their social and content strategy.

Celia Pearman

Runs Making Friends • Ella’s Kitchen

Celia Pearman has been leading the communications team at Ella’s Kitchen since March 2013, where she is an advocate of Ella’s Kitchen’s mantra: Start with your consumer to understand their world and what’s important to them, so you can build up your strategy and the channel choice stems from there.  Guided by this and her...

Caroline Henno

Senior Consultant • IBM Marketing Cloud

Caroline has over 7 years’ experience working in digital marketing both client and agency-side. As Senior Consultant at IBM Marketing Cloud she has delivered digital strategy to a wide variety of clients across the travel, entertainment, retail industries as well as non-profits organizations and financial institutions. She is passionate about finding new and exciting ways...

Cat Botibol

Owner and Creative Chief • pd3

Cat is Creative Chief and Owner of Pd3, a creative agency that uses content and experiential marketing to help brands grow culturally and commercially. Over the last 12 years she has created award winning digital content for brands such as O2, Sony Playstation, Ray-Ban, Nike, Victorinox, Dr Martens, Deezer, Save the Children and Safestore. She is...

Chris Chalmers

Senior Director - Digital Marketing, Content, Social and CRM • ASDA

Chris started his career in automotive marketing before moving into grocery retailing, joining Tesco in 2007. This move provided him with a foundation in retail eCommerce at scale. Since then he has built a specialism in digital marketing and CRM, leading key digital change programmes for Jet2.com, the low cost airline,  and most recently leading...

Chi Igboaka

Global Head of Performance Marketing • Travelex

Chi Igboaka is Head of Performance Marketing at Travelex where she works to drive digital marketing strategy across the extensive global footprint, break down data silos to optimise the online customer experience and drive growth through efficient use of existing and new marketing channels. Chi started her career in customer strategy, and since her move...

Chris Pile

Head of Digital & Creative at NEC Group

Chris has just less than 10 years of Marketing experience. As Head of Digital at multi-brand stronghold the NEC Group, Chris focuses on digital channels and business strategy to lead the organisation’s digitisation across CRM, web and creative.

Chris Woolford

Client Services Director

Chris converted to search engine marketing following 14 years in the PR industry. He has developed content campaigns for the likes of Sony, O2, Office Depot, PayPal and Interflora using whatever it takes – be it flaming firework flower petals or giant Darth Vader Post-It murals – to get effective results. Chris is Client Services...

Chris Clapham

Managing Consultant EMEA • IBM Marketing Cloud

Chris is an Account Director at Silverpop, an IBM company, where he leads three months+ strategic services engagements for Silverpop’s Enterprise clients, helping them to leverage the power of behavioural marketing automation. Chris has 10 years of experience in marketing with a strong focus on digital and has worked in marketing roles client side, agency...

Chantal Moore

Senior Affiliate Consultant • Stream:20

Chantal is a Senior Affiliate Consultant at Stream20, a performance-driven digital marketing consultancy with a focus on innovation and insight. Her digital career started in 1999 working for a leading online gaming provider. She has managed many affiliate programmes including Match.com and Skype and also headed the affiliate department for Media Contacts, working with various...

Chris Mellish

Managing Partner • Blackbook London

Chris has over 20 years’ experience delivering digital solutions for some of the biggest brands in the world. His work has covered delivering large-scale digital platforms to award-winning creative campaigns. Before Black Book he was the CEO of Razorfish in the UK.