Contributors

Toby Parkes

Business Development Manager • Fresh Relevance

Toby Parkes is Business Development Manager at Fresh Relevance, the versatile personalisation and decision platform. In his role, Toby helps leading eCommerce and travel brands select the right personalisation strategies to maximise their customer experience and increase online sales.

Tom Rigden

Commercial Director

With 15 years’ experience in integrated marketing spanning brand, performance, digital, and data science, Tom helps organisations better understand how to drive strategic, measurable, and sustainable growth. A meticulous planner, Tom believes that all business challenges, whether related to growth, communication or change management are solvable, providing they are rigorously broken down into their constituent...

Tony Macpherson

Chief Operating Officer • display block

Tony has 20 years of experience in email marketing, and is co-author of ‘The Big Book of Email Marketing’. He specialises in email marketing and communications strategy, campaign analysis, testing programmes, email delivery, mobile email optimisation, email campaign development and deployment, email automation, and email eCommerce.

Tobias la Cour

Co-Founder • Somebody Digital

Tobias is one of the co-founders of Somebody Digital, and has been in online marketing since the very beginning, when it was called “New Media”. Prior to founding Somebody Digital, he held a number of senior positions in companies such as Microsoft, McAfee, and Digital River, and has worked with many international clients such as...

Tom Ricards

Account Director • Fresh Relevance

As Account Director at Fresh Relevance, Tom works with renowned brands in the eCommerce and travel space, including Contiki, TimeOut, Molton Brown, Canopy and Stars, and Ann Summers to ensure success with their content personalisation programmes in email and online. With years of experience in the marketing technology arena under his belt, Tom has a...

Toni Vernelli

International Head of Communications & Marketing • Veganuary

The daughter of a butcher from a small town in Northern Canada, Toni gave up meat in her teens when she learned that we can be healthy without it. Now vegan for more than 30 years, she believes passionately that we need a mass shift towards plant-based eating and is proud to be part of...

Tom Morgan

Director of Digital • The Spectator

Tom is the Director of Digital at The Spectator, the world’s longest running weekly magazine. His responsibility is to design and implement strategy across the digital product portfolio, including development of new industry-leading products. With a background in Digital Product Design and Development, Tom formerly helped to build the successful digital design startup SPARCK, and...

Tim Jones

Managing Director • True Digital

Tim has 20 years’ experience in agency management and strategy across digital, direct and integrated marketing. He has a deep understanding of  clients business strategy and challenges and how True can help them exploit digital channels. Tim’s sector experience spans Financial Services within insurance, investments and pensions, Education, Automotive, Retail, Leisure and Not for Profit.

Tom Loomes

Head of Data Experience Solutions • RS Components

As Head of Data Experience Solutions, Tom leads RS Components’ digital experience data and marketing technology capabilities – transforming how the business consumes and collaborates around data, and uses technology to automate experiences for their customers. During his time at RS, and throughout his career, Tom has developed his expertise in digital analytics and marketing...

Tom Barker

Head of Digital • National Trust

Tom Barker has gone from an ad man at agencies WCRS and Wieden+Kennedy working on multi-award winning campaigns for the likes of Nike and Honda to a digital whizz in corporate America and Microsoft’s global marketing team. Since joining the National Trust he’s overseen the delivery of a new responsive website, mobile app, holidays and ecommerce...

Tom Howes

Corporate Sales Director • Persado

Tom Howes is the Corporate Sales Director at Persado, the marketing language cloud that arms global brands with AI generated creative to optimise multi-channel conversions. Tom, has an awesome manner of telling things about himself without bragging too much and gets excited by influencing brands to adopt new technology within the digital world.

Tom Ollerton

Innovation Director • We Are Social

Tom’s career in digital marketing has taken him from mobile through all aspects of digital and found him in his natural home at the socially led creative agency – We Are Social. Tom is the innovation lead on the Samsung, YouTube, First Direct, HSBC, Ballantine’s and Domino’s accounts. Tom’s role is to explore what is...

Tom Wright

Head of Trading • Tomorrow TTH

Tom Wright is responsible for overseeing Tomorrow TTH’s Trading Desk. This involves setting top down strategy, the management of the Trading Team and the orchestration of tech partners into their Adgnosis ad stack.