Contributors

Lorna Fraser

Senior UX & CRO Analyst

Lorna Fraser is a Senior UX & CRO Analyst at Epiphany, a Jaywing agency full of creative, talented individuals who connect powerful ideas, rich data and new technologies.

Lucy Keegan

Key Account Manager

Lucy Keegan is a Key Account Manager at Communicator, working with some of their largest customers. Lucy helps customers execute their marketing plans in line with their business strategy by working together to optimise performance across email and multiple other marketing channels. She is passionate about Communicator’s Customer Success ethos and endeavours to make sure...

Laura Crimmons

Founder • Silverthorn

Laura is the founder of Silverthorn, a PR, social, and content marketing agency that sparks conversations and engagement. Laura is a regular speaker at industry events such as INBOUND2017, Learn Inbound, UnGagged Vegas, Yoastcon, and BrightonSEO, where she deliveres link building and digital PR training. She won PR Moment’s Young Professional of the Year 2017,...

Lauren Spearman

Head of Brand Advocacy • MADE.COM

Lauren has been working in digital advertising and marketing for over 10 years. Starting her career in Manchester working for Sky Media selling TV sponsorship, the lure of London soon pulled Lauren down to the big smoke where she transitioned to the world of digital advertising. After a small stint working for a influencer agency start up, she...

Liz Norris

CMO • Peyote

Liz is a marketing and branding expert with both ad agency and client-side experience. Working across hospitality, leisure, retail, beauty, travel and FMCG in the UK and internationally. After 16 years of working in big companies, she learned that to succeed you need to stand tall, be different, wear a crown & stay sweet… (Okay...

Liz Smith

Head of Marketing and Partnerships

Liz is an experienced Digital Marketer with nearly 20 years in Technology Marketing, starting out in 1997 working on the launch of Europe’s first mass-market mobile phone, the Motorola Startac and advising on the emerging trend of ecommerce three years pre dotcom crash! Liz now Heads up Partnerships and Marketing for Adestra, working to extend...

Lucy Donaldson

Digital COO & Head of Experience • Lloyd’s Bank

Lucy is a results driven digital strategy professional with 14 years’ leading the development of the digital experience, digital product strategy, roadmap planning, eCommerce, sales and digital operations in highly competitive retail markets. She has a proven ability to develop highly effective and measurable strategies to drive revenue growth, lead market innovation, increase customer acquisition,...

Lyle McCalmont

CEO • Leighton

After working his way up from the bottom rungs of the business, Lyle McCalmont is the CEO of tech business Leighton; the digital transformation company. Leighton manage, design, develop, test and deliver incredible, user-friendly digital solutions. They put customers at the heart of everything they do to deliver award winning digital experiences.

Lewis Lenssen

SVP - Strategic Initiatives • Rakuten

As Rakuten Marketing’s SVP of Strategic Initiatives, Lewis has global responsibility for developing new product and service propositions based on Rakuten Marketing’s unique combination of high performance media and customer service excellence.  He joined the company as Commercial Director in 2010 and masterminded the company’s growth strategy, until its purchase by Rakuten Marketing in 2014....

Lisa De Bonis

Executive Digital Director • Havas

Lisa De Bonis was born in the US, raised in Italy, and educated in the UK. In 2007 she took the plunge and joined digital creative start up Work Club as Strategy Partner. Over the following 8 years, Lisa was instrumental in driving the agency’s growth and creative reputation by working closely with clients ranging from...

Lindsay Hong

Head of Locaria • Locaria

Lindsay heads up Locaria, the full service international digital marketing agency affiliated to the Forward Group. She oversees the Performance Linguistics and Multilingual SEO propositions, which support clients to develop new markets or enhance existing ones by increasing the linguistic quality and local relevancy of their content. Lindsay has worked in Digital for over 7...

Luke Moore

EMEA Sales Director • Crimson Hexagon

Luke has over 10 years’ experience in new business development and account management. He joined Crimson Hexagon in 2012 to help take their patented social media analytics product to market in EMEA.

Louise King

Head of Production

Louise is Media Bounty’s Head of Production. She has a wealth of experience and extensive knowledge of the video production landscape, technical video trends, talent and process. Louise uses this to ensure campaign video content for brands is creative, effective and always produced with high production values.

Liz Brown

CRM Manager • The Wine Society

Liz is an experienced marketer who has spent over 15 years working in the retail sector. She leads The Wine Society’s Marketing Analysis team, who are responsible for customer targeting for marketing communications, customer research and analysis. Liz has a passion for driving forward marketing effectiveness through customer insights and customer-centric communications to increase customer...