Article
• October 10, 2019...with an enticing discount and on-brand design, it’s time to get your customers’ attention. Black Friday is a highly competitive time, so it’s vital your campaign is highly visible and...
Article
Digital Marketing, Influencer Marketing • January 29, 2021
...the adoption of a vaccine, we envision a social movement to collectively pull-off the biggest wellness intervention of our time, ending the pandemic one simple act at a time”. Once...
Article
Behavioural Targeting, Brand Management • January 29, 2021
...our radar to enable us to be the best marketers we can be? This is by no means an exhaustive list, but more of a “I-think-these-are-really-interesting-and-you-might-too” kind of deal. They...
Case Study
...for Mazda Working in uncharted territory, Candyspace monitored user behaviour closely, and reacted in real time to changing customer trends. This paid dividends, and comparing January 2020 (pre-lockdown) to December...
Article
Pay Per Click, SEO • May 13, 2013
...optimisation are still key to successful SEO programmes, influencer engagement and consumer engagement are increasingly important. This means that search agencies need to work closely with real people – both...
Article
Social Media, Sport • January 2, 2014
...contact with people. Then we engage with them on an ongoing basis. That sets what we do in context. We’re in the fortunate position of not really having to sell...
Article
Analytics, Attribution Modelling • February 4, 2021
...real-time optimisation. To show how we are able to do this, Chris gave a potted history of the development of Corvidae, showing the underpinning attribution models, and how this has...
Event
23 Mar, 2017
Through modern-day retail the possibilities are endless; as are the headaches! The space is constantly transforming, with new technologies becoming available for retailers to attract new and existing customers. Which...
Article
Digital Marketing • August 25, 2015
...least ten times better than whatever is already there. “The second thing is that even if you’ve got a product or service that really is ten times better, you’ll be...
Article
Brand Management, Consumer Behaviour • February 9, 2017
...mouth still exists, but today it has a digital cousin: User-Generated Content (UGC). As Real As It Gets To a retailer with an online presence, UGC seems like a no-brainer....
