Article
• September 30, 2019...accessible by the day, with algorithms that provide marketers with real-time data and insights into customer preferences, removing the guesswork and, therefore, delivering a more personalised experience for customers. At...
Case Study
Challenge Stratajet, a real-time private jet booking application, had spent five years building a highly-polished service and product, which included a real-time booking capability (a market first) and required an...
Article
Customer Experience, Digital Marketing • October 1, 2018
...come back and evaluate it time and time again to ensure you are always working towards a productive and profitable end for both yourselves and your customer. Use your CX...
Article
Automation, Brand Management • March 30, 2020
...books and apparel. Retailers and restaurants should guide first-time users through the process, and offer incentives to repeat buyers, to ensure a good experience and future loyalty. How to put...
Article
• April 24, 2019When was the last time you searched for your product or service category on mobile? Try it now. What do you see? Whether your brand is prominently featured or lags...
Article
Analytics, Consumer Behaviour • June 17, 2016
The world of Google Analytics, for many, can be an overwhelming place. Certainly enlightening, but with all that visitor data, it can be difficult to identify the metrics that really...
Article
Web build • March 7, 2019
...the rise, saving the time of web developers. History Of Python Python was created by Guido Van Rossum, a Dutch programmer. While the coding language was first invented in the...
Article
• October 10, 2019...with an enticing discount and on-brand design, it’s time to get your customers’ attention. Black Friday is a highly competitive time, so it’s vital your campaign is highly visible and...
Article
Digital Marketing, Influencer Marketing • January 29, 2021
...the adoption of a vaccine, we envision a social movement to collectively pull-off the biggest wellness intervention of our time, ending the pandemic one simple act at a time”. Once...
Article
Behavioural Targeting, Brand Management • January 29, 2021
...our radar to enable us to be the best marketers we can be? This is by no means an exhaustive list, but more of a “I-think-these-are-really-interesting-and-you-might-too” kind of deal. They...
