Article
AI, Automation • November 22, 2018
...of our biggest frustrations is the expectation that technology is a one-size-fits-all solution. More often than not, brands are sold the dream, only to later come to the realisation that...
Article
Behavioural Targeting, Brand Management • June 1, 2020
...fight against COVID-19. Demand for packaged goods is unprecedented. IRI has developed a real-time dashboard to outline the current supply-and-demand situation, like toilet paper, which continues to experience high levels...
Event
26 Nov, 2015
...questions regarding the conference. Taking place across two tracks, we’ll be hearing keynote presentations from brands including Reed.co.uk, Channel 4, Time Out, dotmailer, Papa John’s, Telefonica O2 UK and more....
Article
• September 30, 2019...accessible by the day, with algorithms that provide marketers with real-time data and insights into customer preferences, removing the guesswork and, therefore, delivering a more personalised experience for customers. At...
Case Study
Challenge Stratajet, a real-time private jet booking application, had spent five years building a highly-polished service and product, which included a real-time booking capability (a market first) and required an...
Article
Customer Experience, Digital Marketing • October 1, 2018
...come back and evaluate it time and time again to ensure you are always working towards a productive and profitable end for both yourselves and your customer. Use your CX...
Article
Automation, Brand Management • March 30, 2020
...books and apparel. Retailers and restaurants should guide first-time users through the process, and offer incentives to repeat buyers, to ensure a good experience and future loyalty. How to put...
Article
• April 24, 2019When was the last time you searched for your product or service category on mobile? Try it now. What do you see? Whether your brand is prominently featured or lags...
Article
Analytics, Consumer Behaviour • June 17, 2016
The world of Google Analytics, for many, can be an overwhelming place. Certainly enlightening, but with all that visitor data, it can be difficult to identify the metrics that really...
Article
Web build • March 7, 2019
...the rise, saving the time of web developers. History Of Python Python was created by Guido Van Rossum, a Dutch programmer. While the coding language was first invented in the...
