Article
CRM, Mobile • November 2, 2012
...search and other channels. Then it’s about really using that content to drive engagement, acquisition and ROI. For example, integrating reviews into product pages. Do you think brands should now...
Event
19 Oct, 2017
...plenty of quality networking opportunities. Altogether, making your time out of the office efficient, relevant, and valuable. Join 200 delegates and a team of expert speakers as they examine current...
Article
Digital Marketing, Entertainment • March 5, 2019
...will really bring them to life. We are currently entering the third phase of our brand story. In the last year we have put out a new series of brand...
Article
Digital Marketing • June 29, 2012
...actually means to be trending and what that’s really worth in business terms. It can take a long time to build up a brand which can very quickly be taken...
Article
Mobile, Social Media • March 8, 2012
...then nurture that relationship and ensure the conversation is ongoing? If it’s a time-specific promotion, or a time-specific piece of social media, then you are going to lose those users,...
Article
Consumer Behaviour, Content Marketing • March 1, 2018
...who were really proud to talk about our products. But today we recognise that everyone has a voice. Brands have to change with the times, they can’t afford to think...
Article
Analytics, Brand Management • March 6, 2017
...over 200.” Says Gunning. “This growth has enabled us to get a real hands-on experience in growing the kind of marketing efforts that we do, and taking on the huge...
Article
Community Management, Digital Marketing • August 15, 2017
...– by deploying what Shah refers to as a “bowling pin” strategy. The team initially began by catering to specific users: “we really focused on targeting the London DJs in...
Article
Campaign Management, Content Marketing • August 9, 2021
...I’m allowed to take three content marketing videos with me. It’s really just a “show and tell” of videos we can learn something from, but the desert island theme gives...
Article
Digital Marketing • August 4, 2015
...hangers display the number of Facebook Likes a product has received. There even exists a tag which updates automatically in real time with reviews from the web – a pointer,...
