Case Study
The Marmarati
...public announcements – they are his work”) and Lord Marmite himself (the company’s real-life CEO.) Those who attended were able to taste the new extra-strong XO recipe – not yet...
745 search results for "Real-Time Bidding"
Article
Behavioural Targeting, Consumer Behaviour • July 7, 2017
An Ignored Majority: Tapping Into A Forgotten Audience
...a control group. Sachs explains that this impact on shopping habits is “the real opportunity, and that is our differentiation – we are speaking to a different consumer that the...
Article
Video • November 4, 2014
Steve Rotter, Vice President of Digital Marketing at Brightcove
...do you see this position evolving? The phrase ‘from Mad Men to math men’, which you hear a lot at the moment, really sums it up. From big brands with...
Press Release
Hit That Milestone Gong! In August We Had Delivered £500m Revenue to Brands Around the World
...the team. This was evident in the early days of set up where they got back to us really quickly and had really strong attention to detail.’ Aron Gelbard, CEO...
Article
Campaign Management, Consumer Behaviour • May 12, 2021
Help! What Should I Do with My Inactive Subscribers?
...not be lost without a fight. If your business practices opt-in for your email communications, then in reality this subscriber was engaged at some point. Meaning there is every chance...
Article
Digital Marketing, Multi-Channel Marketing • October 12, 2011
Click To View
...video,” he says. “The fact that it’s ‘engagement video’ is really in the nature of how it’s served. It’s very much an awareness format which has evolved from TV –...
Article
CMS, Personalisation • September 23, 2025
You’ve Gone Headless – Now What? Optimising for performance & personalisation
...and workflow efficiency. After implementation, many teams complain about the lack of visual editing in headless systems. Storyblok’s visual editor solves this by offering: Real-time previews for marketers. Component-based content...
Article
AI, Content Marketing • March 25, 2026
A 10-point plan to optimise your website for AI search results
...as “how to reduce redness” or “best ingredients for acne-prone skin.” If your content isn’t answering real customer questions, it’s unlikely to appear. Focus on: “How”, “what”, and “best” queries...
Article
Business, Digital Marketing • October 29, 2014
Pushing The Envelope: How the Post Office is Adapting to Digital
...can try your clothing on. If it doesn’t fit they wrap it up and can send it back for you. For me, that’s a really interesting model that fuses retail...
Article
Digital Marketing • July 14, 2017
The Figaro Digital Digest: 14th July 2017
It’s that time of the year again, when once upon a time you’d be breaking up for a long six weeks of summer fun. We all may be adults and...