Article
Brand Management, Business • May 16, 2016
...“real life.” The reality is that unless you’re a company like Zara or J.Crew that has its own editorial team, the chances are that you won’t have these editorial photography...
Article
Affiliate Marketing, Behavioural Targeting • October 18, 2016
...success, having won the English Premier League six times, the League Cup three times, the Champions League and the Club World Cup. When you think of digital content leaders, he...
Article
Digital Marketing • May 1, 2015
...about generating real stories by real writers, innovating with the art and craft of writing, both in the lab and beyond into your real-world jobs,” says tutor Debi Bester at...
Article
Influencer Marketing, Social Media • April 5, 2019
...media and entertainment company), a follower of Miquela’s admitted that “I don’t mind that she’s not ‘real’ at all…The world that has developed around her is real enough to promote...
Article
Business, Content Management • April 7, 2015
...actual merchants in the business of business? Serious engagement After his time with The Consultants, says Rawlings, “I had three or four TV shows in development but not much was...
Article
Business, Digital Marketing • January 6, 2015
...that we end up deploying it for its own sake, rather than ensuring it meets real business needs. Marketing’s objective now, says Hood, isn’t simply to create great images, videos...
Article
Attribution Modelling, Data • March 10, 2026
...theory this should mean marketing teams are making better decisions than ever before. Yet many senior marketers recognise a different reality. Despite all the dashboards and reporting tools, marketing measurement...
Case Study
...public announcements – they are his work”) and Lord Marmite himself (the company’s real-life CEO.) Those who attended were able to taste the new extra-strong XO recipe – not yet...
Article
Behavioural Targeting, Consumer Behaviour • July 7, 2017
...a control group. Sachs explains that this impact on shopping habits is “the real opportunity, and that is our differentiation – we are speaking to a different consumer that the...
Article
Video • November 4, 2014
...do you see this position evolving? The phrase ‘from Mad Men to math men’, which you hear a lot at the moment, really sums it up. From big brands with...
