Case Study
Standard Life
...through real-time, unified analytics and customer intelligence – for its Analytics 10 platform and expertise, as well as Segments and Heatmaps, to access in-depth reporting and actionable insights into its...
745 search results for "Real-Time Bidding"
Case Study
Design & Build, Display Advertising
Sony Pictures: The Smurfs
...homepage take overs), a website, social media applications and registration page. The film targeted primarily 4-12 year olds and their parents (those who spend time online together). So the focus...
Article
Digital Marketing, Ecommerce • June 22, 2020
Should Brands Use Agencies or In-house Teams?
...and not always but most agencies most of the time. This is driven by fear of losing the contract which results in the number one objective being to convince you...
Article
Digital Marketing, Food • July 11, 2013
Rustling up a Brand Campaign with De Cecco
...prediction on the user in real time, all the time. It’s not retargeting, it’s predicting hundreds of variables about all the users. Then it allows you to set your advertising...
Article
Digital Marketing, Mobile • June 27, 2016
How Technology Is Disrupting Customer Experience
...on. Through technology we can empower and be empowered. Devices keep us close to our audiences and allow us to measure genuine, real-time sentiment. It is a modern marketer’s job...