Case Study
Behavioural Targeting, Digital Marketing
...the best-suited candidates within each of our locations,” said Kevin Hough, Head of Resourcing, LV=. Digital Element’s NetAcuity Edge solution determine a user’s city/postcode location in real time, thereby enabling...
Job
...see a real passion for the digital industry and the willingness to constantly learn, adapt and develop. What you’ll be doing: Working with cross-functional Agile teams Levelling up your skills...
Article
Internet, Mobile • September 30, 2014
...than ever before. Real-time, highly targeted communications that help the consumer with their daily life, at work or on their social networks are a big area for marketers to focus...
Job
...see a real passion for the digital industry and the willingness to constantly learn, adapt and develop. There’s a big list of skills that would be useful further down in...
Article
...be done by machines (The Guardian). Upon realising that building a service powered by AI is unsurprisingly both incredibly time consuming and expensive, many companies have reverted to the very...
Article
CRM, Digital Marketing • October 9, 2018
...selling real, actual products that customers own and buy, you still need to focus on the relationship economy. Consumer expectations of brands have changed forever and while you might not...
Article
Digital Marketing • July 2, 2014
...talks and seminars at the Cannes Lions International Festival of Creativity and regularly speaks at conferences including The Guardian Changing Media Summit. He’s also contributed to the Sunday Times, Broadcast...
Case Study
...game blends the player’s virtual and real-world experience. Online play earns enthusiastic players real world rewards such as free admission to Kew, 2-4-1 entry tickets and vouchers to redeem against...
Article
Mobile Apps • October 29, 2013
...things like downloads and towards much more interesting metrics like time per-user per-month or page views per-user per-week. Those metrics indicate we’re successfully building on that covenant of trust and...
Case Study
...more about their customers’ behaviours, the brand needed to reconsider their real world retail mindset and explore the potential of direct to consumer sales through an enhanced online platform, taking...
